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Retailing in Italy

  • ID: 235887
  • Report
  • Region: Europe, Italy
  • 136 Pages
  • Euromonitor International
1 of 3

FEATURED COMPANIES

  • Agorà Srl
  • Cisalfa SpA
  • Decathlon Italia
  • Flli Carli SpA
  • Lidl Italia SpA
  • Oby Systemzentrale Srl
  • MORE
In 2018, Italians’ consumer confidence was negatively affected by political instability. The newly-elected government from March did not convince the EU about the feasibility of the measures that it would be willing to undertake to promote employment and GDP growth. On the contrary, it has left room for growth of the already high public debt.

The publisher's Retailing in Italy report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Agorà Srl
  • Cisalfa SpA
  • Decathlon Italia
  • Flli Carli SpA
  • Lidl Italia SpA
  • Oby Systemzentrale Srl
  • MORE
RETAILING IN ITALY

Executive Summary
Italian Economy Remains Uncertain
Online and Physical Stores Increasingly Merge, Obsolete Rules Still A Limit To Growth
Franchising Chains Establish Greater Presence
Everyday Low Price (edlp) Entails Everyday Low Cost (edlc)
Increasing Number of International Operators Open Physical Stores in Italy
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 13 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 25 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 27 Retailing GBO Company Shares: % Value 2014-2018
Table 28 Retailing GBN Brand Shares: % Value 2015-2018
Table 29 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 30 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 32 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 35 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 42 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 43 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Convenience Stores Continues To Experience Upgrading Process
Convenience Stores Will Be Strategic for E-commerce Growth
Private Label Brings Higher Margins for Affiliates
Competitive Landscape
Aggregation in Larger Buying Groups Drives Growth of Convenience Stores
D It Distribuzione Italiana Continues To Reorganise Its Outlet Base
Conad - Consorzio Nazionale Dettaglianti Scrl Holds Largest Number of Outlets
Channel Data
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 74 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 75 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 76 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Aldi's Strong Entrance To Pose Future Competition To Leaders
Lower Prices No Longer Primary Reason for Choosing Where To Shop
Bread and Fresh Produce in Focus
Competitive Landscape
Eurospin Retains Leadership
Lidl Italia Launches Urban Store Format
Tuo Di' Outlets Continue To Be Sold To Other Players
Channel Data
Table 80 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 82 Discounters GBO Company Shares: % Value 2014-2018
Table 83 Discounters GBN Brand Shares: % Value 2015-2018
Table 84 Discounters LBN Brand Shares: Outlets 2015-2018
Table 85 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Average Sq M Per Outlet Decreases Due To Smaller Stores Being Opened
Driving Formats To Remain Competitive
Hypermarket Operators Need To Be Creative
Competitive Landscape
Coop Italia Is Over-exposed in Hypermarkets
Carrefour Aims To Be More Competitively Priced
Iper Offers Omnichannel Buying Experience To Its Customers
Channel Data
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 90 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 91 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 92 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Retailers Focus on Improved Shopping Environment
Sales of Ready Meals To Compete With Foodservice Home Delivery
Consumers Buy Fewer But Superior Products
Competitive Landscape
Growing "superstores" Format Thrives
Esselunga Continues To Grow After Change in Ownership
Coop Italia Considers All Strategies
Channel Data
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 98 Supermarkets GBO Company Shares: % Value 2014-2018
Table 99 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 100 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 101 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Italians Value Premium Food
Italy's Uptake of Certified Groceries Is An Opportunity
Pleasant Shopping Environment Is Critical To Maintaining Consumer Traffic
Competitive Landscape
Ecor Naturasì Maintains Leadership
Nespresso Aggressively Pursues Cross-channel Presence
Easter Accounts for Strong Share of Lindt & Sprüngli's Sales
Channel Data
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 106 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 107 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 108 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 109 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 110 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 111 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 112 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 113 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 114 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 116 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 118 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
International Customers Drive Sales Up in Major Cities in Italy
Apparel and Footwear Sales Increasingly Omnichannel
Childrenswear Faces Strong Decline in Sales Through Independents
Competitive Landscape
Ovs SpA Diversifies Formats
Urban Outfitters and Under Armour Open Stores in Italy
Bata Launches New Red Concept Store for Franchising Development
Channel Data
Table 120 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 122 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 123 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 124 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 126 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Cross-selling and Up-selling
Consumers Search for Stronger Performing Products
Smaller Homes Need Fewer Items
Competitive Landscape
Mediamarket SpA Continues To Innovate To Retain Leadership
Unieuro Grows Due To New Openings
Xiaomi Opens Its First Store in Italy
Channel Data
Table 128 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 130 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 131 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 132 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 134 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
International Operators Still Testing Waters in Pharmacies
Drugstores/parapharmacies Preferred To Modern Grocery Retailers
Beauty Specialist Retailers Focuses on In-store Experience
Competitive Landscape
Gottardo Invests in Tigotà for Growth
Caddy's Launches New Maxi Store Format
Boots and Dm Drogerie Markt Arrive Silently in Italy
Channel Data
Table 136 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 138 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 139 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 140 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 141 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 142 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 144 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 146 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Furniture Bonus Becomes Increasingly Restrictive
Homewares Become Ubiquitous
Private Label and Exclusive Design To Improve Furniture Sales for Smaller Operators
Competitive Landscape
Ikea Italia and Leroy Merlin Join Forces To Improve Last Mile Delivery
Adeo Groupe's Brands Focus on Better Supplier Relationship
Bricofer Italia SpA Consolidates Its Position
Channel Data
Table 148 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 150 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 151 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 152 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 153 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 154 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 156 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 158 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Successful Department Stores Focus Their Offer on Luxury
Store Closing on Sundays Will Cause Strong Sales Loss for Department Stores
Digital Payments To Appeal To International Customers
Competitive Landscape
Gruppo Rinascente Revamps All Stores
Change of Ownership for Coin
Regina Closes One Outlet in 2018
Channel Data
Table 160 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 161 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 162 Department Stores GBO Company Shares: % Value 2014-2018
Table 163 Department Stores GBN Brand Shares: % Value 2015-2018
Table 164 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 165 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 166 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Consumers Buy Fewer Products, But of Better Quality
Internet Retailing Is A Strong Competitor To Variety Stores
Strong Itinerant Retailing Presence Offers Competition To Variety Stores
Competitive Landscape
Sales Growth for Magazzini Maury's Due To Strategic Outlet Openings
Novelty at the Core of Flying Tiger Copenhagen's Strategy
Muji To Go, for Travellers' Only?
Channel Data
Table 168 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 169 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 170 Variety Stores GBO Company Shares: % Value 2014-2018
Table 171 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 172 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 173 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 174 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Prospects
Headlines
Prospects
Uniqueness at Core of Direct Selling's Appeal
Shift Focuses To Enjoyment and Self-indulgence
Internet Retailing Competes With Shorter Delivery Times
Competitive Landscape
Vorwerk Bimby Continues To Benefit From Consumer Appreciation
Just Italia, High Quality and Enjoyable Events
Stanhome Maintains Relevant Presence
Channel Data
Table 176 Direct Selling by Category: Value 2013-2018
Table 177 Direct Selling by Category: % Value Growth 2013-2018
Table 178 Direct Selling GBO Company Shares: % Value 2014-2018
Table 179 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 180 Direct Selling Forecasts by Category: Value 2018-2023
Table 181 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
As Internet Sales Increase, Homeshopping Loses Ground
Remote Urban Areas Will Be More Remote
Home Delivery in Foodservice Reduces Need To Stock Products
Competitive Landscape
Bofrost Focuses on Specific Consumer Targets
Staples Mondoffice Transitions To Internet and E-commerce
Qvc Opens A Temporary Store in Milan
Channel Data
Table 182 Homeshopping by Category: Value 2013-2018
Table 183 Homeshopping by Category: % Value Growth 2013-2018
Table 184 Homeshopping GBO Company Shares: % Value 2014-2018
Table 185 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 186 Homeshopping Forecasts by Category: Value 2018-2023
Table 187 Homeshopping Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Omnichannel Approach To Sales Remains Difficult To Build for Many Operators
Consumers Demand Faster Delivery Times
Many Consumers Abandon Online Carts and Do Not Convert
Competitive Landscape
Number of Third Party Merchants on Ebay and Amazon Increases
Luxury Operators Strongly Invest in Internet Commerce
Higher Number of Home Improvement and Gardening Platforms
Channel Data
Table 188 Internet Retailing by Category: Value 2013-2018
Table 189 Internet Retailing by Category: % Value Growth 2013-2018
Table 190 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 191 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 192 Internet Retailing Forecasts by Category: Value 2018-2023
Table 193 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Food and Drink Internet Retailing Predicted To Be Largest Growing Category
Home Delivery in Foodservice Will Take Sales From Retail
Wine Operators Aim To Widen Their Outreach
Competitive Landscape
Selex and the Growth of Cosìcomodo
Affiliates of Gruppo Végé Launch Online Initiatives in Southern Italy
Pam Panorama Tests Different Internet Retailing Options for Groceries
Channel Data
Table 194 Food and Drink Internet Retailing: Value 2013-2018
Table 195 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 196 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 197 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 198 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023
Headlines
Prospects
As Consumers Trend Towards Healthier Food, Vending Follows
Traditional Payments Are Preferred in High Traffic Areas
Beauty Products Outside of Pharmacies, Legal Marijuana Outside of Tobacco Shops
Competitive Landscape
Ivs Italia Moves Towards More Organic Offer
Selecta Completes Acquisition of Gruppo Argenta SpA
N&w Global Vending Becomes Evoca SpA
Channel Data
Table 199 Vending by Category: Value 2013-2018
Table 200 Vending by Category: % Value Growth 2013-2018
Table 201 Vending GBO Company Shares: % Value 2014-2018
Table 202 Vending GBN Brand Shares: % Value 2015-2018
Table 203 Vending Forecasts by Category: Value 2018-2023
Table 204 Vending Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Italian Infrastructure Lags Compared To Other Developed Countries
Sales Via Smartphone Outpace Those Via Tablets
Apparel and Footwear Comprises Largest Share of Mobile Retailing
Competitive Landscape
High Proportion of Privalia/vente-privee's Customers Buy From Mobile Devices
Esselunga's App A Good Example
Amazon Launches Virtual Dash Buttons in Italy
Channel Data
Table 205 Mobile Internet Retailing: Value 2013-2018
Table 206 Mobile Internet Retailing: % Value Growth 2013-2018
Table 207 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 208 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Agorà Srl
  • Cisalfa SpA
  • Decathlon Italia
  • Flli Carli SpA
  • Lidl Italia SpA
  • Oby Systemzentrale Srl
  • MORE
Italian retailing on its way to modernisation

Italian retailing was still very fragmented and dominated by a high number of small to medium-sized operators in 2005. Nevertheless, it started making its way to becoming a more modern retailing structure as in other Western European countries. A number of large retailers are present, including multinationals. These foreign retailers’ main strategy was based on mergers and acquisition agreements with local players, in order to assimilate know-how and avoid fairly strict Italian regulations.

Discounters break through

The performance of discounters improved after a slow start, as they changed their marketing strategies to suit Italian consumer preferences. In fact, hard discounting could not work in a country like Italy which has such a deep and diverse food culture. These operators upgraded their image, distributing not only private label products, but also branded products. Moreover, they improved their own private label products to gain consumer trust. Italian consumers appreciated these ‘new image’ soft discounters, which also made efforts to improve the shopping environment within their stores to make them look friendlier.

Private label products the key to success in grocery retailing

Private label products in grocery retailing improved in quality, some becoming even premium-positioned products. Each operator developed various private label lines targeting different consumers; moreover, each line saw a widening of product offering as new products were regularly launched. The most common private label products were either organic or typical regional products. These improvements, along with the low disposable income of Italian consumers, led to an increase in sales for chained grocery stores.

Convenience stores boom

Convenience stores performed very well, as outlets offered many of the advantages enjoyed by other bigger sized retailers, but were located in high streets and offered a high level of convenience. In fact, chained convenience stores distributed private label products as well as branded ones, and they usually had a counter supplying typical fresh produce. Even though Italian law does not permit these stores longer opening hours, their convenient locations enable them to increase their sales, as they meet the needs of busier consumer lifestyles.

Internet retailing highly dynamic

Internet retailing was the most dynamic non-store retailing channel, and it is expected to keep growing at a rapid pace in the future. More than half of the Italian population have a PC at home, although the percentage with internet access is slightly lower, and only a small percentage of these would shop on-line. Therefore, the penetration of this channel was still very low but growing fast, and its future potential is thus huge.

Non-grocery retailing continues to grow

Non-grocery retailing continued to grow, mainly thanks to the importance of hi-tech items such as mobile phones, but also PCs, iPods and other appliances which have become necessity goods. Some non-grocery areas, such as clothing, suffered from the competition from cheap Chinese and Asian products, but in the long run as the economic climate improves, they are expected to recover. Mixed retailing also enjoyed an increase in sales, as this kind of format fulfilled consumer demand for convenient outlets with a wide range of products.

Coop: the leading retailer in Italy

The most important retailer was the Italian cooperative Coop, operating in grocery retailing. One of the most important keys to its success was the fact that it incorporated many small and medium-sized Italian businesses. In fact, these are the basis of the Italian retailing structure and they have an in-depth knowledge of local tastes and needs.

Good prospects for the future

In 2005 the Italian retail industry was quite static, mainly due to the poor economic performance of the country. Nevertheless, as the country recovers Italian consumers raise their expectations for the future. The retail industry is expected to continue to change in order to satisfy new consumer lifestyles and preferences. Therefore, retailers are likely to concentrate on convenience, value for money and a wider choice of goods to cater for different consumer needs.
Note: Product cover images may vary from those shown
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Companies Mentioned Include:
- Agorà Srl
- AMC Italia - Alfa Metalcraft Corp SpA
- Amway Italia SpA
- Auchan Italia SpA (Gruppo Rinascente)
- Avon Cosmetics SpA
- Benetton Group SpA
- Bennet SpA
- Bottega Verde Srl
- Carrefour Italia Commerciale Srl
- Cdc Point SpA
- Cedis Migliarini SpA
- CHL SpA
- Cisalfa SpA
- Coin SpA, Gruppo
- CONAD - Consorzio Nazionale Dettaglianti Scrl
- Conforama Italia SpA
- Consorzio C3
- Coop Italia scarl
- Coralis Consortile
- CRAI scarl
- CRAI scarl
- Dalmesse Italia Srl
- Decathlon Italia
- Despar Italia
- Dolma SpA
- E-Price Srl
- Esselunga SpA - Supermercati Italiani
- Euronics Italia
- Euronova Srl
- Eurospin Italia Spa
- Eurostyle Srl
- Finiper SpA
- Flli Carli SpA
- Giorgio Armani SpA
- Gruppo Tuo
- Herbalife Italia SpA
- IKEA Italia SpA
- Imap Export SpA
- Interdis S Cons pA
- Internet Bookshop Italia Spa
- Lavazza SpA, Luigi
- Librerie Feltrinelli SpA
- Lidl Italia SpA
- Limoni, G & Figli SpA
- Lombardini SpA, Gruppo
- Marionnaud Perfumeries Italia
- Media World Srl
- Mediamarket SpA
- Megalink Srl
- Mercatone Uno Services SpA
- Mondolibri SpA
- Nestlé Italiana SpA
- Nuova Esperya Srl
- Oby Systemzentrale Srl
- Pam SpA, Gruppo
- Postalmarket Grande Distribuzione Avanzata SpA
- Profumerie Douglas Srl
- Rewe Italia
- Schlecker Italia
- Selex Gruppo Commerciale Srl
- SEM SpA (Sorgenti Emiliane Modena)
- Sigma Italiana SpA (Società Italiana Gruppi Mercantili Associati)
- SISA - Società Italiana Supermercati Associati scarl
- Stanhome SpA
- Star Dust Italia
- Tupperware Italia Spa
- Unieuro
- Vorwerk Folletto SaS di Johannes Hoogendijk & Co
- Wool Service Srl
Note: Product cover images may vary from those shown
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