Retailing in Italy

Report
171 Pages
March 2022
Region: Italy
Euromonitor International
ID: 235887

Overall, retailing in Italy in 2021 performed well. Many Italian consumers wanted to return to their normal lifestyles and were willing to spend and recover purchasing and consumption occasions lost during 2020 due to the Coronavirus (COVID-19) pandemic and related lockdown and other restrictions on retailing and consumer movement. Therefore, many retailing categories registered a more positive growth performance compared to 2020, although there were significant variations through the industry.

The Retailing in Italy report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Retailing market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

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RETAILING IN ITALY

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
Boom in e-commerce continues
Rising trend for proximity stores
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Christmas Holidays
Easter
Valentine’s Day/Father’s Day/Mother’s Day
Summer Holidays/Back to School
Payments
Delivery and collection
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

SOURCES

Summary 2 Research Sources

CONVENIENCE STORES IN ITALYKEY DATA FINDINGS

2021 DEVELOPMENTS

Location and relationship advantages boost the performance of convenience stores
New format for Esselunga continues convenience and added-value developments
Pam Panorama is expanding its convenience stores network in line with key convenience and safety concepts

PROSPECTS AND OPPORTUNITIES

Integration of digital experience expected to gain more and more space in players’ strategies
Omnichannel strategy moves to the forefront of thinking for go-ahead players
Added value products and customer relationships offer growth opportunities for convenience stores

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

DISCOUNTERS IN ITALYKEY DATA FINDINGS

2021 DEVELOPMENTS

Robust performance for discounters as pandemic trends linger in 2021
Eurospin uses advertising, outlet expansion and wider product choice to stay ahead of the field
Increasing product offer and expanding store networks to raise the profile and competitive edge of discounters

PROSPECTS AND OPPORTUNITIES

Mix of competitive prices, wide store presence and modern ranges to increase the appeal of discounters
Omnichannel approach provides the key to unlock the door to growth opportunities
Sustainability and solidarity initiatives to add dynamism to company strategies to engage with consumers

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Discounters GBO Company Shares: % Value 2017-2021
Table 83 Discounters GBN Brand Shares: % Value 2018-2021
Table 84 Discounters LBN Brand Shares: Outlets 2018-2021
Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

HYPERMARKETS IN ITALYKEY DATA FINDINGS

2021 DEVELOPMENTS

Robust preference for convenience, proximity and safety keeps hypermarkets under pressure in 2021
Hypermarkets leverage wide offer and reach and one-stop shopping aspects to increase appeal
Major players reshape their strategies to respond to the pressure on large formats

PROSPECTS AND OPPORTUNITIES

Rising importance of sustainability for image and effective performance
The importance of the digital boom set to guide company strategies
Private label and “green” concepts are focus areas as players respond to an increasingly sophisticated and sensitive consumer base

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

SUPERMARKETS IN ITALYKEY DATA FINDINGS

2021 DEVELOPMENTS

Positive growth in 2021 although the shift to smaller formats and outlets also impacts supermarkets
Sustainability moves increasingly towards the mainstream for players and consumers
Omnichannel strategies are the winning ones

PROSPECTS AND OPPORTUNITIES

The private label offer is set to develop in premium and basic directions to respond to the polarised consumption trend
Supermarkets set to continue to invest in home delivery to build on e-commerce boom
Proximity and modern payment methods offer competitive advantages to supermarkets

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Supermarkets GBO Company Shares: % Value 2017-2021
Table 99 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 100 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 101 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

TRADITIONAL GROCERY RETAILERS IN ITALYKEY DATA FINDINGS

2021 DEVELOPMENTS

Value-added services and attention to consumers’ needs favour traditional grocery retailers
Digitalisation provides a competitive edge for traditional grocery retailers
New format adds dynamism to the SignorVino offer

PROSPECTS AND OPPORTUNITIES

Traditional grocery retailers to look online to lure consumers away from larger rivals
Quality to move towards the centre of assortments, although price positioning remains key in a polarising consumer base
Traditional grocery retailers aim to win over consumers by focusing on Italian components, health and wellness and sustainability

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN ITALYKEY DATA FINDINGS

2021 DEVELOPMENTS

The lingering pandemic hampers the recovery of apparel and footwear specialist retailers
Companies differentiate their store and e-commerce assortments to cope with changes in retail
Digitalisation brings innovation in services to enhance the customer experience

PROSPECTS AND OPPORTUNITIES

Omnichannel approach set to inspire innovative ways of shopping and engagement with customers
Companies to focus on customer service to gain a competitive advantage
Companies seek technological solutions to win over and satisfy consumers

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN ITALYKEY DATA FINDINGS

2021 DEVELOPMENTS

Improving performance as retailers and consumers adapt to the “new normal”
Rising use of omnichannel strategies to engage with consumers
Unieuro recoups some retail value share in 2021 through strong company activity

PROSPECTS AND OPPORTUNITIES

Rising trend for omnichannel experiences
Price-sensitivity and a digital focus set to inform consumer demand in the forecast period
Lingering health and hygiene concerns expected to continue to increase the call for contactless shopping

CHANNEL DATA

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

HEALTH AND BEAUTY SPECIALIST RETAILERS IN ITALYKEY DATA FINDINGS

2021 DEVELOPMENTS

Rise of proximity stores fits with the growing focus on sustainability
Players invest in personalised services as consumer lifestyles and customer experiences change
New CEF La Farmacia Italiana app responds to the shift to omnichannel retailing

PROSPECTS AND OPPORTUNITIES

Omnichannel approach offers ways to build brand profiles and better serve consumers
Live streaming set to be combined with in-store experiences to maximise interaction between the brand and consumer
Payment by instalment and subscription services to gain consumer loyalty and hasten purchases

CHANNEL DATA

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

HOME AND GARDEN SPECIALIST RETAILERS IN ITALYKEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers carry home and garden hobbies into 2021 to drive retail value sales growth
New management of warehouse stocks and an omnichannel approach feature heavily in long-term company planning
Ikea Italia Retail embraces digitalisation and sustainability on the road to becoming a circular business

PROSPECTS AND OPPORTUNITIES

New retailing models, government support and private investment offer development opportunities
Digitalisation and omnichannel strategies set to characterise business approaches in the forecast period
Sustainability focus is set to animate consumer communication and purchasing behaviour

CHANNEL DATA

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

DEPARTMENT STORES IN ITALYKEY DATA FINDINGS

2021 DEVELOPMENTS

Players shift to omnichannel strategies to maintain sales streams
Rethinking the store as players try to rationalise space
Coin raises profile by responding strongly to business and society developments

PROSPECTS AND OPPORTUNITIES

Innovation in department stores to feature technological and sustainability aspects
Enhanced consumer experience and commercial aspects present a developing competitive arena for department stores
The importance of digital services grows as community engagement tools

CHANNEL DATA

Table 152 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 154 Department Stores GBO Company Shares: % Value 2017-2021
Table 155 Department Stores GBN Brand Shares: % Value 2018-2021
Table 156 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 157 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

VARIETY STORES IN ITALYKEY DATA FINDINGS

2021 DEVELOPMENTS

Variety stores develop digital elements to maintain sales avenues
Players integrate the virtual with the physical to widen their offer and appeal
Small family-owned Chinese stores continue to mount a challenge

PROSPECTS AND OPPORTUNITIES

Retailers aim to improve the quality and experience of shopping in variety stores
Return to proximity and sustainability set to characterise store development
Integration of digital and brick-and-mortar operations to offer complete omnichannel experience to customers

CHANNEL DATA

Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 162 Variety Stores GBO Company Shares: % Value 2017-2021
Table 163 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 164 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 165 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

WAREHOUSE CLUBS IN ITALY2021 DEVELOPMENTSDIRECT SELLING IN ITALYKEY DATA FINDINGS

2021 DEVELOPMENTS

Direct selling rebounds as face-to-face sales return and digitalisation develops
Digitalisation allows players to develop omnichannel businesses and remain close to consumers
Vorwerk offers recognised and trusted brand names at a time of uncertainty

PROSPECTS AND OPPORTUNITIES

Positive outlook as direct selling remains a popular and trusted channel
Direct selling is set to offer new employment opportunities and benefits to the general economy
Wellbeing and sustainability aspects set to appeal to an increasingly health-conscious and environmentally-friendly consumer base

CHANNEL DATA

Table 168 Direct Selling by Category: Value 2016-2021
Table 169 Direct Selling by Category: % Value Growth 2016-2021
Table 170 Direct Selling GBO Company Shares: % Value 2017-2021
Table 171 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 172 Direct Selling Forecasts by Category: Value 2021-2026
Table 173 Direct Selling Forecasts by Category: % Value Growth 2021-2026

HOMESHOPPING IN ITALYKEY DATA FINDINGS

2021 DEVELOPMENTS

Homeshopping derives some benefit as a safer retailing format, while players try to diversify their presence
Expanding channel coverage helps homeshopping companies remain in step with retailing developments
Key players look to technology to offer safe and convenient retailing options and win over consumers

PROSPECTS AND OPPORTUNITIES

Innovation and technology to grow in importance as competitive tools
Rising digital experiences to catch and retain the interest of consumers
Players need to adapt to changing retailing habits and preferences to build relationships with consumers

CHANNEL DATA

Table 174 Homeshopping by Category: Value 2016-2021
Table 175 Homeshopping by Category: % Value Growth 2016-2021
Table 176 Homeshopping GBO Company Shares: % Value 2017-2021
Table 177 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 178 Homeshopping Forecasts by Category: Value 2021-2026
Table 179 Homeshopping Forecasts by Category: % Value Growth 2021-2026

VENDING IN ITALYKEY DATA FINDINGS

2021 DEVELOPMENTS

Lingering threat and effects of the pandemic continue to challenge vending in 2021
Innovation in technology sees a growing array of contactless payment options
Technology advances add dynamism to the machine and product offer in vending in Italy

PROSPECTS AND OPPORTUNITIES

Vending machines set to see development in terms of new functions and spaces
Machine sanitation and healthier products to go hand-in-hand
Upcoming taxes on plastic and sugar drinks expected to foster a focus on sustainability among vending companies

CHANNEL DATA

Table 180 Vending by Category: Value 2016-2021
Table 181 Vending by Category: % Value Growth 2016-2021
Table 182 Vending GBO Company Shares: % Value 2017-2021
Table 183 Vending GBN Brand Shares: % Value 2018-2021
Table 184 Vending Forecasts by Category: Value 2021-2026
Table 185 Vending Forecasts by Category: % Value Growth 2021-2026

E-COMMERCE (GOODS) IN ITALYKEY DATA FINDINGS

2021 DEVELOPMENTS

Enlarged competitive landscape and assortments continue the development of e-commerce in Italy in 2021
Amazon Prime Wardrobe arrives in Italy to increase Amazon’s pressure on domestic and international rivals
Logistics and engagement with consumers remain obstacles to faster development and growth of e-commerce

PROSPECTS AND OPPORTUNITIES

Fast shipping and free returns and AR and AI offer ways to win over consumers to e-commerce
Anywhere, anytime shopping responds to the convenience demand from consumers
Investments in logistics and shipping required to meet high consumer expectations and lessen the environmental impact

CHANNEL DATA

Table 186 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 187 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 188 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 189 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 190 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 191 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

MOBILE E-COMMERCE (GOODS) IN ITALYKEY DATA FINDINGS

2021 DEVELOPMENTS

The rise of marketplaces creates space for small retailers to flourish
High smartphone penetration increases the reach and scope of mobile e-commerce
Mobile e-commerce’s advantages increase the importance of omnichannel strategies

PROSPECTS AND OPPORTUNITIES

Growing use of mobile e-commerce increases focus on “green” packaging and transportation
Social media and omnichannel strategies to spur impulse purchases
Improving technology and infrastructure enable smartphones to offer constant access to mobile e-commerce

CHANNEL DATA

Table 192 Mobile E-Commerce (Goods): Value 2016-2021
Table 193 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 194 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 195 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

FOOD AND DRINK E-COMMERCE IN ITALYKEY DATA FINDINGS

2021 DEVELOPMENTS

Food and drink e-commerce benefits from further investment in 2021
Shopping delivered to your home with Mercato Itinerante
Food boxes offer new purchasing and consumption experiences

PROSPECTS AND OPPORTUNITIES

Sustainability to form an increasingly core part of company strategies
Innovation and sustainability with Ortago
Organic focus expected to increase in food and drink e-commerce

CHANNEL DATA

Table 196 Food and Drink E-Commerce: Value 2016-2021
Table 197 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 198 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026

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