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Surface Care in Australia

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    Report

  • 23 Pages
  • March 2023
  • Region: Australia
  • Euromonitor International
  • ID: 235890
In 2022, the demand for surface care continued to grow, although at a slower pace compared to the initial surge in sales during the pandemic in Australia. Nevertheless, overall retail volume sales remained significantly higher than 2019 levels due to heightened hygiene awareness. Local consumers have developed a habit of cleaning their homes more regularly, which persisted throughout the year.

The analyst's Surface Care in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:

Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SURFACE CARE IN AUSTRALIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Heighted hygiene awareness continues to drive demand for surface care in 2022
  • Convenient impregnated wet wipes remains popular format
  • Multi-purpose cleaners regains traction
PROSPECTS AND OPPORTUNITIES
  • Sustainability is front and centre of players’ efforts
  • Luxury brands enter surface care
  • Refill options set to become mainstream to address sustainability concerns
CATEGORY DATA
  • Table 1 Sales of Surface Care by Category: Value 2017-2022
  • Table 2 Sales of Surface Care by Category: % Value Growth 2017-2022
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Surface Care: % Value 2018-2022
  • Table 6 LBN Brand Shares of Surface Care: % Value 2019-2022
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
  • Table 9 Forecast Sales of Surface Care by Category: Value 2022-2027
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
HOME CARE IN AUSTRALIA

EXECUTIVE SUMMARY
  • Home care in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 11 Households 2017-2022
MARKET DATA
  • Table 12 Sales of Home Care by Category: Value 2017-2022
  • Table 13 Sales of Home Care by Category: % Value Growth 2017-2022
  • Table 14 NBO Company Shares of Home Care: % Value 2018-2022
  • Table 15 LBN Brand Shares of Home Care: % Value 2019-2022
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2017-2022
  • Table 17 Distribution of Home Care by Format: % Value 2017-2022
  • Table 18 Distribution of Home Care by Format and Category: % Value 2022
  • Table 19 Forecast Sales of Home Care by Category: Value 2022-2027
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources