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Surface Care in Saudi Arabia

  • ID: 235897
  • Report
  • February 2020
  • Region: Saudi Arabia
  • 5 pages
  • Euromonitor International
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Surface care sales in Saudi Arabia grew steadily in 2019 both in volume and in current value terms. Such a positive performance was unexpected, as manufacturers feared that the expatriates’ exodus could have harmed sales in surface care. However, government campaigns to increase awareness amongst consumers regarding the importance of high hygiene standards produced excellent results.

The Surface Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Surface Care in Saudi Arabia
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Surface care experienced another good year in 2019 as consumers strive to keep high hygiene standards
  • Multi-purpose cleaners gain popularity as households seek to save money
  • Rising incomes, busier lifestyles and hygiene campaigns to boost sales
  • Competitive Landscape
  • Arabian Trading Supplies maintains strong lead thanks to strength of Dettol
  • Product and shopper marketing innovation drive sales in surface care
  • Supermarkets and hypermarkets remain the leading distribution channels
  • Category Data
  • Table 1 Sales of Surface Care by Category: Value 2014-2019
  • Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
  • Table 9 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Home care records a positive performance in a volatile consumer environment
  • Consumer base evolves on the back of significant changes in the country
  • Price promotions and co-marketing activities are critical in 2019
  • Air Wick delivers one of the most compelling new launches in 2019
  • Future growth driven by rising incomes, price promotions and marketing
  • Market Indicators
  • Table 11 Households 2014-2019
  • Market Data
  • Table 12 Sales of Home Care by Category: Value 2014-2019
  • Table 13 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 14 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 15 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 17 Distribution of Home Care by Format: % Value 2014-2019
  • Table 18 Distribution of Home Care by Format and Category: % Value 2019
  • Table 19 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Definitions
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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