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Surface Care in Vietnam

  • ID: 235899
  • Report
  • February 2020
  • Region: Vietnam
  • 4 pages
  • Euromonitor International
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Health awareness among Vietnamese consumers has increased significantly in recent years, especially in urban areas. In response, key players in the category have introduced surface care products that claim to eliminate 99% of bacteria. Especially among families with young children, Vietnamese people tend to pay more attention to these products, particularly to protect their babies when they are playing on the floor. In contrast, demand for surface care products in rural areas remains negligible.

The Surface Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Surface Care in Vietnam
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Producers respond to rising consumer health and hygiene concerns
  • Growing demand for environmentally friendly and convenient products
  • Internet retailers attracting busy convenience-seeking urban consumers
  • Competitive Landscape
  • Unilever benefits from constant innovation and reputation for quality
  • Brands look to boost sales by expanding to rural areas
  • Rising demand for convenience fuels sales of multi-purpose products
  • Category Data
  • Table 1 Sales of Surface Care by Category: Value 2014-2019
  • Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 4 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 5 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Rising disposable incomes and modern lifestyle trends fuel home care sales
  • Growing focus on rural areas helps international players gain sales share
  • Online sales fuelled by booming internet and smartphone usage
  • Shift towards convenient, organic and natural products in urban areas
  • Growing interest in innovative and higher quality products to fuel value growth
  • Market Indicators
  • Table 7 Households 2014-2019
  • Market Data
  • Table 8 Sales of Home Care by Category: Value 2014-2019
  • Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 10 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 13 Distribution of Home Care by Format: % Value 2014-2019
  • Table 14 Distribution of Home Care by Format and Category: % Value 2019
  • Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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