Packaged food sales in Finland in 2020 are set to be heavily impacted by COVID-19. The government’s response to the virus has been the most important factor driving or depressing sales. Workers were advised to work from home as much as possible and all schools and universities were closed from 16 March, in addition to the shuttering of state-run facilities such as libraries, theatres and museums.
The Packaged Food in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Packaged Food in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Packaged Food in FinlandList of Contents and Tables
Executive Summary
Sales Boom for Packaged Food However Volume Growth Continues To Be A Struggle
Competitors Stood Out by Using Authentic Flavours, Domestic Ingredients and Innovation
in A Competitive Landscape, Players Focus on Innovation and Fulfilling Consumer Demands
Hypermarkets Gain Success at the Expense of Smaller Grocery Retailers
Players Will Focus on Eco-credentials, Health and Wellness and Innovation To Cut-through Competition
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Edible Oils Needs Tactics To Fight Maturity and Stagnated Sales
As Home Cooking Remains Popular, Manufacturers Offer Diverse Edible Oil Flavours
Domestic Rapeseed Oil Goes Head-to-head With Olive Oil
Competitive Landscape
Domestic Players Use Their Local Heritage To Their Advantage
Players Should Focus on Quality and Ecological Issues To Capture Consumers
Advertising Gets Digital As Campaigns Increase Consumer Knowledge of Edible Oil
Category Data
Table 19 Sales of Edible Oils by Category: Volume 2014-2019
Table 20 Sales of Edible Oils by Category: Value 2014-2019
Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024
Headlines
Prospects
Finns Warm Up To Ready Meals As Options Become Healthier
Ready Meals Is No Longer Considered Unhealthy, Boosting Reputation and Sales
Plant-based Ready Meals Targets the Wider Audience To Grow Value Sales
Competitive Landscape
Expanding Product Lines To Hit Specific Audience Needs, Could Boost Sales
Saarioinen Sponsorship of Sports Has A Positive Reaction Across Social Media
Ecological Efficiency and Local Products Are Reliable Marketing Tools for Ready Meals
Category Data
Table 30 Sales of Ready Meals by Category: Volume 2014-2019
Table 31 Sales of Ready Meals by Category: Value 2014-2019
Table 32 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 33 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 36 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 37 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 38 Distribution of Ready Meals by Format: % Value 2014-2019
Table 39 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 40 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024
Headlines
Prospects
Health and Wellness Options Are A Hit As Finns Reach for Free-from Products
Maturity Is A Big Challenge, But Products With Value-added Properties Will Increase Sales
Consumers Appreciate the Convenience Sauces, Dressing and Condiments Can Bring To Their Mealtimes
Competitive Landscape
Domestic Players Highlight Local Origin To Attract Consumers
New Product Developments Bring Focus To Flavours and Organic Options
Social Media Enables Players To Gain Insights by Talking Directly To Consumers
Category Data
Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 47 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024
Headlines
Prospects
Promoting Health, Quality and Freshness Could Increase Value Sales for Soups
the Health and Wellness Trend Leads To Diversification in Soups
An Increase in Veganism Leads To the Development of More Plant-based Soups
Competitive Landscape
Soup Players Need To Diversify and Advertise Their Unique Offering To Gain Sales
Product Development Focuses on Convenient Packaging and New Flavours
Jalostaja Highlight Its Eco-friendly Recyclable Can Through A Social Media Campaign
Category Data
Table 55 Sales of Soup by Category: Volume 2014-2019
Table 56 Sales of Soup by Category: Value 2014-2019
Table 57 Sales of Soup by Category: % Volume Growth 2014-2019
Table 58 Sales of Soup by Category: % Value Growth 2014-2019
Table 59 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 60 NBO Company Shares of Soup: % Value 2015-2019
Table 61 LBN Brand Shares of Soup: % Value 2016-2019
Table 62 Distribution of Soup by Format: % Value 2014-2019
Table 63 Forecast Sales of Soup by Category: Volume 2019-2024
Table 64 Forecast Sales of Soup by Category: Value 2019-2024
Table 65 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 66 Forecast Sales of Soup by Category: % Value Growth 2019-2024
Headlines
Prospects
Sweet Spreads Should Focus on Health and Wellness To Beat Maturity
Seasonal Flavours Attract Consumers Who Want To Indulge Over the Festive Period
Free-from Messages Boost Sales As Consumers Become Increasingly Health-conscious
Competitive Landscape
Competition Is Fierce in Sweet Spreads As Players Focus on Quality and Heritage
Organic Offerings and New Flavour Developments To Boost Value Sales for Sweet Spreads
Packaging Improvements Increase Sales of Sweet Spreads Through Convenience and Variety
Category Data
Table 67 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 68 Sales of Sweet Spreads by Category: Value 2014-2019
Table 69 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 70 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 71 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 72 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 73 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 74 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 75 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 76 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 77 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 78 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024
Headlines
Prospects
Baby Food Continues To Be Hampered by A Negative Birth Rate
Finnish Parents Increasingly Seeking Convenience To Facilitate Feeding on the Go
Organic Baby Food Further Growing in Importance
Competitive Landscape
Suomen Nestlé Further Strengthens Its Lead in Baby Food and Invests in Zero-emission Production
Manufacturers Seek To Strengthen Customer Loyalty With Focus Groups and Newsletters
More Ethical Approach To Baby Food Appeals To Finnish Parents
Category Data
Table 79 Sales of Baby Food by Category: Volume 2014-2019
Table 80 Sales of Baby Food by Category: Value 2014-2019
Table 81 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 82 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Baby Food: % Value 2015-2019
Table 84 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 85 Distribution of Baby Food by Format: % Value 2014-2019
Table 86 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 87 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 88 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 89 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Innovation Remains Important in Such A Mature Category
Health and Wellness Trend Remains Strong in Butter and Spreads
Rapeseed Considered A Local Superfood
Competitive Landscape
Valio and Unilever Finland Together Continue To Dominate Butter and Spreads But Find It Difficult To Gain Further Share
New Product Development Dominated by Free From, Naturally Healthy and Fortified/functional Products
Manufacturers Increasingly Focus on Digital Marketing
Category Data
Table 90 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 91 Sales of Butter and Spreads by Category: Value 2014-2019
Table 92 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 93 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 95 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 96 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 97 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 98 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 99 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 100 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Headlines
Prospects
Innovation Remains Key To Driving Sales in This Mature Category
Finns Are Demanding Healthier Cheeses
Cooking With Cheese Is Becoming More Popular
Competitive Landscape
Valio Maintains Its Leading Position But Facing Increasing Competition From Private Label Players and Smaller Manufacturers
Manufacturers Seek To Offer A Wider Range of Flavours To Maintain Consumer Interest
Advertising and the Telling of A Story Remain Key To Supporting Sales
Category Data
Table 101 Sales of Cheese by Category: Volume 2014-2019
Table 102 Sales of Cheese by Category: Value 2014-2019
Table 103 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 104 Sales of Cheese by Category: % Value Growth 2014-2019
Table 105 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 106 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 107 NBO Company Shares of Cheese: % Value 2015-2019
Table 108 LBN Brand Shares of Cheese: % Value 2016-2019
Table 109 Distribution of Cheese by Format: % Value 2014-2019
Table 110 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 111 Forecast Sales of Cheese by Category: Value 2019-2024
Table 112 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 113 Forecast Sales of Cheese by Category: % Value Growth 2019-2024
Headlines
Prospects
Maturity and Changing Consumer Habits the Main Challenges Facing Manufacturers Over the Forecast Period
Health and Wellness Trend Remains Strong in Drinking Milk Products
Finnish Consumers Maintain A Preference for Products With Domestic Origins
Competitive Landscape
Arla and Valio Lead A Hugely Competitive Category
Milk Alternatives Remains A Bright Spot With Further Strong Growth Potential
Manufacturers Tackle the Environmental Impact of Their Production
Category Data
Table 114 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 115 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 116 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 117 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 118 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 119 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 120 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 121 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 122 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 123 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 124 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Manufacturers Seek Growth Opportunities in A Mature Category
Lactose-free Yoghurt Continues To Grow in Popularity
the War on Sugar Wages on
Competitive Landscape
Valio Maintains Its Clear Lead in Yoghurt and Sour Milk Products Thanks To An Ongoing Focus on Innovation
Manufacturers Seek Profitable New Niches in A Hugely Competitive Category
Environmentally-friendly Packaging Growing in Importance
Category Data
Table 125 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 126 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 127 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 128 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 129 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 130 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 131 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 132 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 133 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 134 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 135 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 136 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Manufacturers Seek Ways To Offset Category Maturity and Drive Value Sales As Volume Growth Remains Sluggish
Protein Boom Still Going Strong in Finland
Players Seek To Meet Consumer Demand for Convenience
Competitive Landscape
Valio Maintains Its Leading Position Thanks To Strong New Product Development Activities But Continues To Face Increasing Competition
Other Dairy Witnesses the Launch of More Lactose-free Options
Advertising Remains Focused on Health and Wellness Messages
Category Data
Table 137 Sales of Other Dairy by Category: Volume 2014-2019
Table 138 Sales of Other Dairy by Category: Value 2014-2019
Table 139 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 140 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 141 Sales of Cream by Type: % Value 2014-2019
Table 142 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 143 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 144 Distribution of Other Dairy by Format: % Value 2014-2019
Table 145 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 146 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 147 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 148 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024
Headlines
Prospects
Category Growth Supported by A Focus on Innovation and Quality
Finns Increasingly Seeking Ethical Chocolate Confectionery
Co-branding Remains A Key Trend
Competitive Landscape
Fazer Makeiset Remains the Clear Leader in Chocolate Confectionery Thanks To A Focus on Innovation and Catering for Consumers' Changing Demands
Manufacturers Continue To Focus on Flavour and Texture To Offer Consumers New Taste Experiences
Marketing Activities Highlight the Benefits To Wellbeing of Consuming Chocolate Confectionery
Summary 2 Other Chocolate Confectionery by Product Type: 2019
Category Data
Table 149 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 150 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 151 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 152 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 153 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 154 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 155 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 156 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 157 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 158 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 159 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 160 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
Headlines
Prospects
Category Maturity Remains A Key Challenge for Gum Manufacturers
Functionality A Key Area of Focus As Xylitol No Longer Seen As A Novel Ingredient
Manufacturers Target Different Consumer Groups
Competitive Landscape
Cloetta Suomi Continues To Dominate Gum Thanks To the Strength of Its Jenkki Brand
Gum Manufacturers Use A Range of Media To Promote Their Products
Xylitol Continues To Be Promoted As An Ingredient Benefiting Oral Health
Category Data
Table 161 Sales of Gum by Category: Volume 2014-2019
Table 162 Sales of Gum by Category: Value 2014-2019
Table 163 Sales of Gum by Category: % Volume Growth 2014-2019
Table 164 Sales of Gum by Category: % Value Growth 2014-2019
Table 165 Sales of Gum by Flavour: Rankings 2014-2019
Table 166 NBO Company Shares of Gum: % Value 2015-2019
Table 167 LBN Brand Shares of Gum: % Value 2016-2019
Table 168 Distribution of Gum by Format: % Value 2014-2019
Table 169 Forecast Sales of Gum by Category: Volume 2019-2024
Table 170 Forecast Sales of Gum by Category: Value 2019-2024
Table 171 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 172 Forecast Sales of Gum by Category: % Value Growth 2019-2024
Headlines
Prospects
Manufacturers Focus on Flavour Innovation To Drive Value Sales in A Mature Category
Ethical and Health Concerns on the Rise
Sugar Confectionery Manufacturers Expand Their Range of Pack Sizes To Cater for On-the-go Demand As Well As Those Looking To Share
Competitive Landscape
Cloetta Suomi and Fazer Makeiset Together Continue To Dominate Sugar Confectionery Thanks To Well-established Brands
Manufacturers Explore New Marketing Ideas While Also Encouraging Finns To Feel Less Guilty About Indulging
Greater Focus on More Natural Ingredients As Well As More Intense Flavours
Summary 3 Other Sugar Confectionery by Product Type: 2019
Category Data
Table 173 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 174 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 175 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 176 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 177 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 178 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 179 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 180 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 181 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 182 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 183 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 184 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
Headlines
Prospects
Category Increasingly Being Challenged by Maturity
Free From Ice Cream Growing in Popularity
Consumers Also Demanding More Premium Offerings
Competitive Landscape
Froneri Finland and Unilever Finland Together Continue To Dominate Sales
Ice Cream Landscape Becoming Increasingly Competitive Thanks To the Emergence of Small Players Offering Specialist Products
Marketing Activities Increasingly Focusing on Social Media
Category Data
Table 185 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 186 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 187 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 188 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 189 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 190 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 191 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 192 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 193 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 194 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 195 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 196 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 197 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 198 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 199 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 200 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 201 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 202 Distribution of Ice Cream by Format: % Value 2014-2019
Table 203 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 204 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 205 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 206 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 207 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024
Headlines
Prospects
Savoury Snacks Continues To Perform Well As the Snacking Trend Remains Strong in Finland
Consumers Tempted by New Flavours and Flavour Combinations
Healthier Snacks Growing in Popularity
Competitive Landscape
Orkla Confectionery & Snacks Finland Continues To Lead the Category But Is Facing Increasing Competition
Manufacturers Using A Variety of Different Strategies To Appeal To Consumers
Marketing and Advertising Remains Another Key Area of Focus As Manufacturers Seek To Better Engage With Consumers
Category Data
Table 208 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 209 Sales of Savoury Snacks by Category: Value 2014-2019
Table 210 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 211 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 212 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 213 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 214 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 215 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 216 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 217 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 218 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Headlines
Prospects
Category Maturity Remains A Major Challenge for Manufacturers
Consumers Seeking More Indulgent Products
Healthier Offerings Also in Demand
Competitive Landscape
Fazer Makeiset Remains the Clear Category Leader and Further Gains Share To Strengthen Its Position
Competition in the Category Remains Strong Due To Some Still Largely Untapped Niches
Manufacturers Highlight Indulgence in Their Marketing Messages
Category Data
Table 219 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 220 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 221 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 222 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 223 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 224 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 225 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 226 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 227 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 228 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 229 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 230 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 231 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 232 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 233 Distribution of Snack Bars by Format: % Value 2014-2019
Table 234 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 235 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2019-2024
Table 236 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 237 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 238 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Headlines
Prospects
Finns Are Attracted To Flavour, Freshness and Innovative Health Options
Baked Goods Can Take Full Advantage of the Health and Wellness Trend, Through Rye and Oat-based Ingredients
Despite the Health and Wellness Trend, Finns Still Enjoy An Indulgent, Flavoursome Treat
Competitive Landscape
Competition Is Stiff in Baked Goods, Where Innovation Is Key
New Product Launches Stick To Trends With Street Food and Gluten-free Offerings Being Popular
Players Showcase Their Humour and Importantly Highlight Their Eco-friendly Credentials
Category Data
Table 239 Sales of Baked Goods by Category: Volume 2014-2019
Table 240 Sales of Baked Goods by Category: Value 2014-2019
Table 241 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 242 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 243 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 244 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 245 Distribution of Baked Goods by Format: % Value 2014-2019
Table 246 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 247 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 248 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 249 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024
Headlines
Prospects
Highlighting the Health Benefits of Breakfast Cereals Could Boost Value Sales
Advertising Health Benefits and Superfood Ingredients Appeal To Consumers
Finns That Lead Busy Lifestyles Appreciate Breakfast Cereals That Offer Convenience
Competitive Landscape
Local Players Benefit From Emphasising Domestic Origin To Attract Consumers
No-added-sugar and Stronger Health Messages Used To Cut Through Competition
Private Label Remains on Top As It Blurs Lines Between Standard and Economy
Category Data
Table 250 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 251 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 252 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 253 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 254 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 255 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 256 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 257 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 258 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 259 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 260 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Headlines
Prospects
Processed Fruit and Vegetables Face Maturity, But Can Fight Back by Highlighting Their Health and Wellness Benefits
Domestic Origin Attracts Consumers Who Appreciate the Opportunity To Buy Local Produce
Apetit Offers Convenience Through Pre-prepared Products
Competitive Landscape
Standard Brands Need To Offer More To Fight Competition From Private Label
Apetit Uses Technology To Recommend Recipes and Increase Value Sales
Ethical Practices and Sponsorship Help To Boost Consumer Loyalty
Category Data
Table 261 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 262 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 263 Sales of Processed Fruit and Vegetables by Category: % V
