Eyewear in Germany

In 2025, value sales of eyewear in Germany recorded a marginal increase, driven by sales of spectacles and sunglasses. Sales of sunglasses recorded a boost in value, driven by a rise in sales of premium and luxury brands. Spectacles remained an essential product in a society where eyesight issues are becoming more prevalent, particularly due to the increasing use of digital screens that affect eye health.

The Eyewear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Eyewear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.