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Eyewear in Germany

  • ID: 2359785
  • Report
  • October 2021
  • Region: Germany
  • 38 Pages
  • Euromonitor International
Following significant decline in 2020 due to COVID-19, eyewear in Germany is expected to experience a rebound to growth in 2021, with current value and volume growth expected across categories as consumers have started to adapt to the “new normal” and vaccination rates have shown promising progress.

The publisher's Eyewear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:


Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


  • Get a detailed picture of the Eyewear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Eyewear in 2021: The big picture
  • Key trends in 2021
  • Competitive landscape
  • Retailing developments
  • What next for eyewear?

MARKET DATA
  • Table 1 Sales of Eyewear by Category: Volume 2016-2021
  • Table 2 Sales of Eyewear by Category: Value 2016-2021
  • Table 3 Sales of Eyewear by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Eyewear by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Eyewear: % Value 2016-2020
  • Table 6 LBN Brand Shares of Eyewear: % Value 2017-2020
  • Table 7 Distribution of Eyewear by Format: % Value 2016-2021
  • Table 8 Forecast Sales of Eyewear by Category: Volume 2021-2026
  • Table 9 Forecast Sales of Eyewear by Category: Value 2021-2026
  • Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2021-2026
  • Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources

CONTACT LENSES AND SOLUTIONS IN GERMANYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Virtual meetings combined with the easing of movement restrictions helps 2021 sales
  • Trading down puts pressure on value sales
  • Alcon Pharma leads the consolidated landscape in 2020

PROSPECTS AND OPPORTUNITIES
  • Challenging road to recovery expected despite potential for daily disposable lenses
  • Demographic factors are a potential boost, but innovation will be essential
  • Beyond e-commerce: multichannel is the future, due to the need for service

CATEGORY DATA
  • Table 12 Sales of Contact Lenses by Category: Volume 2016-2021
  • Table 13 Sales of Contact Lenses by Category: Value 2016-2021
  • Table 14 Sales of Contact Lenses by Category: % Volume Growth 2016-2021
  • Table 15 Sales of Contact Lenses by Category: % Value Growth 2016-2021
  • Table 16 Sales of Contact Lens Solutions: Value 2016-2021
  • Table 17 Sales of Contact Lens Solutions: % Value Growth 2016-2021
  • Table 18 Sales of Contact Lenses by Type: % Value 2016-2021
  • Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2016-2021
  • Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2016-2021
  • Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2016-2021
  • Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2016-2021
  • Table 23 NBO Company Shares of Contact Lenses: % Value 2016-2020
  • Table 24 LBN Brand Shares of Contact Lenses: % Value 2017-2020
  • Table 25 Distribution of Contact Lenses by Format: % Value 2016-2021
  • Table 26 Distribution of Contact Lens Solutions by Format: % Value 2016-2021
  • Table 27 Forecast Sales of Contact Lenses by Category: Volume 2021-2026
  • Table 28 Forecast Sales of Contact Lenses by Category: Value 2021-2026
  • Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2021-2026
  • Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2021-2026
  • Table 31 Forecast Sales of Contact Lens Solutions: Value 2021-2026
  • Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2021-2026

SPECTACLES IN GERMANYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Recovery thanks to rising myopia rates and realisation of 2020 postponed purchases
  • Uptake in spectacle frames as consumers finally go for replacement purchases
  • Spectacle lenses and readymade reading glasses return to growth

PROSPECTS AND OPPORTUNITIES
  • Relatively positive outlook for the coming years
  • Rise in e-commerce to be steered towards multi-channel future
  • Multifunctionality will become even more crucial

CATEGORY DATA
  • Table 33 Sales of Spectacles by Category: Volume 2016-2021
  • Table 34 Sales of Spectacles by Category: Value 2016-2021
  • Table 35 Sales of Spectacles by Category: % Volume Growth 2016-2021
  • Table 36 Sales of Spectacles by Category: % Value Growth 2016-2021
  • Table 37 Sales of Spectacle Lenses by Type: % Value 2016-2021
  • Table 38 NBO Company Shares of Spectacles: % Value 2016-2020
  • Table 39 LBN Brand Shares of Spectacles: % Value 2017-2020
  • Table 40 Distribution of Spectacles by Format: % Value 2016-2021
  • Table 41 Forecast Sales of Spectacles by Category: Volume 2021-2026
  • Table 42 Forecast Sales of Spectacles by Category: Value 2021-2026
  • Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2021-2026
  • Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2021-2026

SUNGLASSES IN GERMANYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Return of holidays helps sunglasses to rebound in 2021
  • More time spent outdoors as a whole provides a further boost to sales
  • Luxottica Germany continues to lead, thanks to flagship brand Ray-Ban, amongst others

PROSPECTS AND OPPORTUNITIES
  • Outbound trips vital for sales recovery
  • Fashion aspect to remain indispensable
  • Digitalisation is the way forward for the sunglasses retail landscape

CATEGORY DATA
  • Table 45 Sales of Sunglasses: Volume 2016-2021
  • Table 46 Sales of Sunglasses: Value 2016-2021
  • Table 47 Sales of Sunglasses: % Volume Growth 2016-2021
  • Table 48 Sales of Sunglasses: % Value Growth 2016-2021
  • Table 49 NBO Company Shares of Sunglasses: % Value 2016-2020
  • Table 50 LBN Brand Shares of Sunglasses: % Value 2017-2020
  • Table 51 Distribution of Sunglasses by Format: % Value 2016-2021
  • Table 52 Forecast Sales of Sunglasses: Volume 2021-2026
  • Table 53 Forecast Sales of Sunglasses: Value 2021-2026
  • Table 54 Forecast Sales of Sunglasses: % Volume Growth 2021-2026
  • Table 55 Forecast Sales of Sunglasses: % Value Growth 2021-2026
Note: Product cover images may vary from those shown