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Soft Drinks in the United Arab Emirates

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    Report

  • 81 Pages
  • December 2022
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 2359803
Both on-trade and off-trade volume sales of soft drinks are performing positively in 2022 in the United Arab Emirates. However, volume sales are increasing at a slower pace in comparison to value sales, with the latter being driven by a rise in unit prices as a result of the global economic situation and inflationary pressures.

The Soft Drinks in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
  • Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
  • Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
  • Fountain sales in the United Arab Emirates
SOURCES
  • Summary 1 Research Sources
CARBONATES IN THE UNITED ARAB EMIRATES

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • On-trade volume sales of carbonates experience solid growth in 2022
  • Innovation is main priority for leading players
  • Pepsi-Cola and The Coca-Cola Co retain dominance of carbonates
PROSPECTS AND OPPORTUNITIES
  • Innovation focus will continue to drive category forward
  • Supply chain issues and cost rationalisation are likely to be high on the agenda
  • Carbonates with healthier or sustainable positioning set to see increasing demand
CATEGORY DATA
  • Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
  • Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
  • Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
  • Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
  • Table 35 Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 36 Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
  • Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
  • Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
  • Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
  • Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
  • Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
JUICE IN THE UNITED ARAB EMIRATES

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Expanding population, at-home occasions, and the rise of on-the-go consumption favour juice sales in 2022
  • Supply chain challenges hinder juice brands in 2022
  • Functionality continues to drive growth and innovation
PROSPECTS AND OPPORTUNITIES
  • Sustainability will be a key topic on the agenda moving forward
  • Vegetables, plants and other alternative ingredients to emerge in juice
  • Healthier variants and functionality will remain key for players over the forecast period
CATEGORY DATA
  • Table 51 Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 52 Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 54 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Table 55 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
  • Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
  • Table 57 NBO Company Shares of Off-trade Juice: % Value 2018-2022
  • Table 58 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
  • Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
  • Table 60 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
  • Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
  • Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN THE UNITED ARAB EMIRATES

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Solid growth for bottled water despite rising cost of raw materials and inflationary pressures driving up off-trade costs
  • Bulk water most dynamic format, while greater mobility drives demand for smaller bottles due to return of on-the-go consumption
  • Retail e-commerce is on the rise with players’ own platforms playing a major role
PROSPECTS AND OPPORTUNITIES
  • Emerging bottled water types to offer greater competition to other soft drinks
  • Sustainability practices will continue to be addressed by bottled water players
  • Price-conscious decisions will impact the future of bottled water
CATEGORY DATA
  • Table 63 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 64 Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
  • Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
  • Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
  • Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN THE UNITED ARAB EMIRATES

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Off-trade volume sales of sports drinks stabilise following 2021’s decline in line with greater resumption of activities
  • Rise of functional soft drinks presents stronger competition to sport drinks
  • Pepsi-Cola International maintains lead, while retail offline continues to dominate distribution
PROSPECTS AND OPPORTUNITIES
  • Sports drinks to continue catering for niche demand with innovative and natural ingredients likely to help support stable demand
  • Limited options for reduced sugar sports drinks can create opportunities
  • Alternative hydration solutions will continue to eat into sales of sports drinks
CATEGORY DATA
  • Table 75 Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 76 Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
  • Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
  • Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
  • Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
  • Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
  • Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN THE UNITED ARAB EMIRATES

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Return of on-the go sales and a young population support demand for energy drinks in 2022
  • Reduced sugar variants gain traction
  • Red Bull retains leadership amid intensifying competition
PROSPECTS AND OPPORTUNITIES
  • Functional and reduced sugar variants likely to enjoy further consumer interest
  • Players must weigh up innovation and cost rationalisation heading into 2023
  • Stable demand due to rising population and inbound visitor numbers
CATEGORY DATA
  • Table 87 Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 88 Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
  • Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
  • Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
  • Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
  • Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
  • Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN THE UNITED ARAB EMIRATES

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Demand for powder concentrates remains stable in 2022 as affordable option in face of inflationary pressures
  • Private label is gaining space on retailers’ shelves
  • Price advantage give concentrates a competitive edge
PROSPECTS AND OPPORTUNITIES
  • Health and wellness trend and functionality likely to be drivers of innovation in concentrates
  • Ramadan to remain peak demand period for concentrates
  • Pricing likely to be key factor driving demand
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 101 Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Table 103 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
  • Table 104 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
  • Table 105 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
  • Table 106 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
  • Table 107 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
  • Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
  • Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
  • Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
  • Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
  • Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
  • Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN THE UNITED ARAB EMIRATES

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Off-trade demand driven by return of on-the-go consumption occasions
  • Lipton retains lead, but innovative new players offer rising competition
  • High promotional activity in an attempt to retain consumers
PROSPECTS AND OPPORTUNITIES
  • Overall demand for healthier or functional products will ensure future demand for RTD tea
  • Growth potential for carbonated RTD tea and kombucha over forecast period
  • Sustainability and packaging will be other innovation drivers
CATEGORY DATA
  • Table 114 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 115 Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
  • Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
  • Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
  • Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN THE UNITED ARAB EMIRATES

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Greater return to normality and impulse-driven consumption drive up demand for RTD coffee in 2022
  • Local consumers seek on-the-go stimulant effect
  • Starbucks Frappuccino strengthens leadership despite new players entering
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for RTD coffee in the United Arab Emirates
  • Competition likely to intensify over forecast period due to further growth potential
  • New product development will revolve around health and wellness in coming years
CATEGORY DATA
  • Table 127 Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 128 Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
  • Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
  • Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
  • Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
  • Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
  • Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027
ASIAN SPECIALITY DRINKS IN THE UNITED ARAB EMIRATES
  • 2022 DEVELOPMENTS