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Eyewear in Australia

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    Report

  • 34 Pages
  • July 2025
  • Region: Australia
  • Euromonitor International
  • ID: 2359821
In 2025, Australia’s eyewear market is set to experience continued growth, shaped by demographic shifts, digital transformation, and evolving consumer lifestyles. Amid ongoing cost-of-living pressures, consumers have become increasingly value-conscious, prioritising affordability and functionality, with volume growth outpacing value.

The Eyewear in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eyewear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Eyewear in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for eyewear?
MARKET DATA
  • Table 1 Sales of Eyewear by Category: Volume 2020-2025
  • Table 2 Sales of Eyewear by Category: Value 2020-2025
  • Table 3 Sales of Eyewear by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Eyewear by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Eyewear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Eyewear: % Value 2021-2024
  • Table 7 Distribution of Eyewear by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Eyewear by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Eyewear by Category: Value 2025-2030
  • Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumer loyalty continues to drive growth in contact lenses
  • Alcon strengthens leadership with innovation and premium positioning
  • Myopia treatment as a standard of care
PROSPECTS AND OPPORTUNITIES
  • Digital loyalty and D2C acceleration in contact lenses
  • Navigating demand and regulation in Australia’s coloured cosmetic lens market
  • Opticycle: pioneering sustainable contact lens recycling in Australia
CATEGORY DATA
  • Table 12 Sales of Contact Lenses by Category: Volume 2020-2025
  • Table 13 Sales of Contact Lenses by Category: Value 2020-2025
  • Table 14 Sales of Contact Lenses by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Contact Lenses by Category: % Value Growth 2020-2025
  • Table 16 Sales of Contact Lens Solutions: Value 2020-2025
  • Table 17 Sales of Contact Lens Solutions: % Value Growth 2020-2025
  • Table 18 Sales of Contact Lenses by Type: % Value 2020-2025
  • Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2020-2025
  • Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2020-2025
  • Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2020-2025
  • Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2020-2025
  • Table 23 NBO Company Shares of Contact Lenses: % Value 2020-2024
  • Table 24 LBN Brand Shares of Contact Lenses: % Value 2021-2024
  • Table 25 Distribution of Contact Lenses by Format: % Value 2020-2025
  • Table 26 Distribution of Contact Lens Solutions by Format: % Value 2020-2025
  • Table 27 Forecast Sales of Contact Lenses by Category: Volume 2025-2030
  • Table 28 Forecast Sales of Contact Lenses by Category: Value 2025-2030
  • Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2025-2030
  • Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2025-2030
  • Table 31 Forecast Sales of Contact Lens Solutions: Value 2025-2030
  • Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2025-2030
SPECTACLES IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • The evolution of eyewear in Australia: health, style, and the reinvention of optical retail
  • Specsavers’ market dominance: strong growth, consumer trust, and digital expansion
  • Myopia management gains momentum: early intervention and market expansion
PROSPECTS AND OPPORTUNITIES
  • The future of spectacles: health, fashion, and expanding accessibility
  • Spexcycle: Australia’s circular eyewear economy
  • Functional eyewear seeing growing demand
CATEGORY DATA
  • Table 33 Sales of Spectacles by Category: Volume 2020-2025
  • Table 34 Sales of Spectacles by Category: Value 2020-2025
  • Table 35 Sales of Spectacles by Category: % Volume Growth 2020-2025
  • Table 36 Sales of Spectacles by Category: % Value Growth 2020-2025
  • Table 37 Sales of Spectacle Lenses by Type: % Value 2020-2025
  • Table 38 NBO Company Shares of Spectacles: % Value 2020-2024
  • Table 39 LBN Brand Shares of Spectacles: % Value 2021-2024
  • Table 40 Distribution of Spectacles by Format: % Value 2020-2025
  • Table 41 Forecast Sales of Spectacles by Category: Volume 2025-2030
  • Table 42 Forecast Sales of Spectacles by Category: Value 2025-2030
  • Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2025-2030
  • Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2025-2030
SUNGLASSES IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sunglasses in demand: UV protection, fashion, and tourism drive growth
  • EssilorLuxottica SA Drive Growth in Australia’s Luxury Eyewear Market
  • Marketplaces gaining strategic importance
PROSPECTS AND OPPORTUNITIES
  • The evolution of sunglasses retail: e-commerce, omnichannel, and tourism influence
  • Tech-infused sunglasses: Ray-Ban Meta
  • Active lifestyles drive consumer interest in sports eyewear
CATEGORY DATA
  • Table 45 Sales of Sunglasses: Volume 2020-2025
  • Table 46 Sales of Sunglasses: Value 2020-2025
  • Table 47 Sales of Sunglasses: % Volume Growth 2020-2025
  • Table 48 Sales of Sunglasses: % Value Growth 2020-2025
  • Table 49 NBO Company Shares of Sunglasses: % Value 2020-2024
  • Table 50 LBN Brand Shares of Sunglasses: % Value 2021-2024
  • Table 51 Distribution of Sunglasses by Format: % Value 2020-2025
  • Table 52 Forecast Sales of Sunglasses: Volume 2025-2030
  • Table 53 Forecast Sales of Sunglasses: Value 2025-2030
  • Table 54 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
  • Table 55 Forecast Sales of Sunglasses: % Value Growth 2025-2030