Tissue and hygiene registered current value growth in 2022, though constant value sales fell, and volume growth was minimal. An uncertain economic environment dampened volume demand. In particular, rising prices stemming from the war in Ukraine, which led to rising fuel prices, as well as supply disruptions, negatively impacted growth.
The analyst's Tissue and Hygiene in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Tissue and Hygiene in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
TISSUE AND HYGIENE IN SLOVENIAEXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- Table 1 Birth Rates 2017-2022
- Table 2 Infant Population 2017-2022
- Table 3 Female Population by Age 2017-2022
- Table 4 Total Population by Age 2017-2022
- Table 5 Households 2017-2022
- Table 6 Forecast Infant Population 2022-2027
- Table 7 Forecast Female Population by Age 2022-2027
- Table 8 Forecast Total Population by Age 2022-2027
- Table 9 Forecast Households 2022-2027
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Degree of trading down, as inflation bites
- Procter & Gamble continues to dominate
- Thinner towels with wings best performer
- Minimal constant value growth over forecast period
- Possible further VAT reduction over forecast period
- Increasing focus on sustainability
- Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
- Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
- Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
- Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
- Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Lower volume sales, as birth rate falls further
- Procter & Gamble still leads but others are gaining value share
- Disposable pants increasingly popular
- Further volume decline over forecast period
- Increasing sustainability concerns could dampen value sales
- Private label could gain significant value share
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Healthy volume growth, as population ages
- Tena brand continues to dominate
- Light adult incontinence registers higher growth
- Continuing volume growth over forecast period
- Trading down behaviour possible
- Players look for ways to minimise potential purchasing embarrassment
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2017-2022
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Continued value and volume growth in 2022
- Public institutions averse to using more environmentally-friendly incontinence products
- Potentially much larger group of people in need of incontinence products
- Strong growth over forecast period
- Further inflation could squeeze public funding
- Pandemic leads to increased health awareness
- Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
- Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Degree of trading down, as inflation bites
- Private label gains value share, as consumers increasingly price sensitive
- Baby wipes continue to be the most popular
- Minimal volume growth over forecast period.
- Sustainability comes to the fore again over the forecast period
- Growing interest in niche products
- Table 41 Retail Sales of Wipes by Category: Value 2017-2022
- Table 42 Retail Sales of Wipes by Category: % Value Growth 2017-2022
- Table 43 NBO Company Shares of Retail Wipes: % Value 2018-2022
- Table 44 LBN Brand Shares of Retail Wipes: % Value 2019-2022
- Table 45 Forecast Retail Sales of Wipes by Category: Value 2022-2027
- Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Degree of trading down, as inflation bites
- Private label gains value share
- Pocket handkerchiefs registers highest growth
- Minimal volume growth over forecast period
- Sustainability concerns may dampen volume growth
- Toilet paper continues to dominate
- Table 47 Retail Sales of Tissue by Category: Value 2017-2022
- Table 48 Retail Sales of Tissue by Category: % Value Growth 2017-2022
- Table 49 NBO Company Shares of Retail Tissue: % Value 2018-2022
- Table 50 LBN Brand Shares of Retail Tissue: % Value 2019-2022
- Table 51 Forecast Retail Sales of Tissue by Category: Value 2022-2027
- Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Healthy value and volume growth in 2022
- Larger players benefit from economies of scale
- AFH adult incontinence registers highest growth
- Tourism drives value sales of away-from-home tissue
- Increasing demand for away-from-home hygiene
- Sustainability concerns dampen volume sales
- Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
- Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
- Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
- Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027