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Toys and Games in the Philippines

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    Report

  • 30 Pages
  • September 2023
  • Region: Philippines
  • Euromonitor International
  • ID: 2373439
Traditional toys and games saw a second year of modest growth in constant value terms in 2022, following a plunge in demand in 2020. Sales were boosted by improved economic conditions, as the country emerged from the COVID-19 pandemic. With the easing of movement restrictions, retail outlets within shopping malls reopened for business, which supported impulse purchases.

The analyst's Toys and Games in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Traditional Toys and Games, Video Games.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOYS AND GAMES IN THE PHILIPPINES
EXECUTIVE SUMMARY
  • Toys and games in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for toys and games?
MARKET DATA
  • Table 1 Sales of Toys and Games by Category: Value 2017-2022
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
  • Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Signs of recovery as movement restrictions loosen
  • Scientific/educational toys continue to lead growth
  • Mattel retains its comfortable lead
PROSPECTS AND OPPORTUNITIES
  • Traditional toys and games offer much potential for future growth
  • Online advertising will become more important, while licensing will remain key to growth
  • E-commerce expected to drive significant sales
CATEGORY DATA
  • Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
  • Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
  • Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
  • Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
  • Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
  • Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
  • Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
  • Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027
VIDEO GAMES IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Healthy performance in 2022, with mobile games dominating sales
  • Recovery for video games hardware, although supply shortages remain
  • ByteDance Ltd continues to dominate the market, while miHoYo Co gains traction
PROSPECTS AND OPPORTUNITIES
  • Mobile games will remain key driver of growth
  • Esports and brand partnership will play a major role
  • Digitalisation and advancements in technology will have negative impact on hardware and physical games sales
CATEGORY DATA
  • Table 17 Sales of Video Games by Category: Value 2017-2022
  • Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Video Games: % Value 2018-2022
  • Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
  • Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
  • Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
  • Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
  • Table 24 Distribution of Video Games by Format: % Value 2017-2022
  • Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
  • Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
  • Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
  • Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
  • Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
  • Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027