Pet Care in Portugal

Report
48 Pages
May 2023
Region: Portugal
Euromonitor International
ID: 2373461

The pandemic, despite its negative impact on some economic sectors in Portugal, had a positive impact on pet care. Value sales of pet food and pet products were higher in 2022 than in 2021 and this sales growth is expected to continue over the forecast period. This sales growth is closely related to the increase in the number of pets, specifically dogs and cats. However, other pets such as birds and fish show a decreasing demand due to the lack of interest in this type of animal as pets.

The Pet Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Pet Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

PET CARE IN PORTUGAL

EXECUTIVE SUMMARY

Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2017-2022

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2017-2022
Table 3 Sales of Pet Care by Category: Value 2017-2022
Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022
Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022
Table 6 NBO Company Shares of Pet Food: % Value 2017-2021
Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022
Table 11 Distribution of Pet Care by Format: % Value 2017-2022
Table 12 Distribution of Pet Care by Format and Category: % Value 2022
Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022
Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027
Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

DOG FOOD IN PORTUGAL

KEY DATA FINDINGS

2022 DEVELOPMENTS
Players invest in innovation to ensure health and wellbeing of dogs
E-commerce and pet shops and superstores’ popularity increase in 2022
Price increases intensify in 2022 putting businesses under strain

PROSPECTS AND OPPORTUNITIES

Sales of e-commerce and pet shops and superstores set to rise during the forecast period
Dry dog food expected to see more innovation during the forecast period boosting sales
Insect-based dog foods likely to change the competitive landscape during the forecast period

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2017-2022
Table 20 Dog Population 2017-2022
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022

CATEGORY DATA

Summary 2 Dog Food by Price Band 2022
Table 22 Sales of Dog Food by Category: Volume 2017-2022
Table 23 Sales of Dog Food by Category: Value 2017-2022
Table 24 Sales of Dog Food by Category: % Volume Growth 2017-2022
Table 25 Sales of Dog Food by Category: % Value Growth 2017-2022
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022
Table 28 NBO Company Shares of Dog Food: % Value 2017-2021
Table 29 LBN Brand Shares of Dog Food: % Value 2018-2021
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021
Table 31 Distribution of Dog Food by Format: % Value 2017-2022
Table 32 Forecast Sales of Dog Food by Category: Volume 2022-2027
Table 33 Forecast Sales of Dog Food by Category: Value 2022-2027
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027

CAT FOOD IN PORTUGAL

KEY DATA FINDINGS

2022 DEVELOPMENTS
Cats are increasing as pets in 2022, due to their small size and independent natures
Nestlé serious about commitment to sustainability, thus launching recyclable packaging
Cat owners like to indulge their pets, creating space for innovation

PROSPECTS AND OPPORTUNITIES

Owners wanting to spoil cats, will boost new product development of cat treats in the forecast period
Raw food potential for growth if manufacturers communicate effectively during the forecast period
Private label likely to intensify competition in the forecast period, due to unit price increases

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2017-2022
Table 37 Cat Population 2017-2022
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022

CATEGORY DATA

Summary 3 Cat Food by Price Band 2022
Table 39 Sales of Cat Food by Category: Volume 2017-2022
Table 40 Sales of Cat Food by Category: Value 2017-2022
Table 41 Sales of Cat Food by Category: % Volume Growth 2017-2022
Table 42 Sales of Cat Food by Category: % Value Growth 2017-2022
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022
Table 45 NBO Company Shares of Cat Food: % Value 2017-2021
Table 46 LBN Brand Shares of Cat Food: % Value 2018-2021
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021
Table 48 Distribution of Cat Food by Format: % Value 2017-2022
Table 49 Forecast Sales of Cat Food by Category: Volume 2022-2027
Table 50 Forecast Sales of Cat Food by Category: Value 2022-2027
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027

OTHER PET FOOD IN PORTUGAL

KEY DATA FINDINGS

2022 DEVELOPMENTS
Bird and fish populations decline, leading to negative food demand in 2022
No humanisation trend results in competitive landscape remaining unchanged in 2022
Small mammal/reptile owners prefer healthy food options for their pets in 2022

PROSPECTS AND OPPORTUNITIES

Trend towards humanisation may boost sales of other pet food in the forecast period
Demand for small mammal/reptiles food to remain consistent in the forecast period
E-commerce’s value share set to rise in forecast period as owners can access more brands through this channel

CATEGORY INDICATORS

Table 53 Other Pet Population 2017-2022

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2017-2022
Table 55 Sales of Other Pet Food by Category: Value 2017-2022
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2017-2022
Table 57 Sales of Other Pet Food by Category: % Value Growth 2017-2022
Table 58 LBN Brand Shares of Bird Food: % Value 2018-2021
Table 59 LBN Brand Shares of Fish Food: % Value 2018-2021
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021
Table 61 Distribution of Other Pet Food by Format: % Value 2017-2022
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2022-2027
Table 63 Forecast Sales of Other Pet Food by Category: Value 2022-2027
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027

PET PRODUCTS IN PORTUGAL

KEY DATA FINDINGS

2022 DEVELOPMENTS
Younger consumers increasingly interested in sustainable other pet products in 2022
Concern for pets’ health and wellbeing leads to brand innovation
Brands aim new product launches at pet owners that increasingly pamper their pets

PROSPECTS AND OPPORTUNITIES

Innovative products enabling more convenience likely to be launched in the forecast period
Variety stores likely to gain importance in the forecast period, due to consumer price sensitivity
Pet dietary supplements set to become more important in the forecast period

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2017-2022
Table 67 Sales of Pet Products by Category: % Value Growth 2017-2022
Table 68 Sales of Pet Healthcare by Type: % Value 2017-2022
Table 69 Sales of Other Pet Products by Type: % Value 2017-2022
Table 70 NBO Company Shares of Pet Products: % Value 2017-2021
Table 71 LBN Brand Shares of Pet Products: % Value 2018-2021
Table 72 Distribution of Pet Products by Format: % Value 2017-2022
Table 73 Forecast Sales of Pet Products by Category: Value 2022-2027
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027

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