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Pet Care in Israel

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    Report

  • 53 Pages
  • June 2022
  • Region: Israel
  • Euromonitor International
  • ID: 2373474
Due to global increases in the cost of raw materials, energy and transportation, as well as shortages of workers, manufacturers of pet food and pet products announced significant price increases early in 2022. These price increases affected all the categories of the pet care market. Although the rise in prices did not have a strong impact on the premium segment, it had a significant negative effect on mid-priced goods.

The Pet Care in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • COVID-19 impact on pet care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for pet care?

MARKET INDICATORS
  • Table 1 Pet Populations 2016-2021

MARKET DATA
  • Table 2 Sales of Pet Food by Category: Volume 2016-2021
  • Table 3 Sales of Pet Care by Category: Value 2016-2021
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
  • Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
  • Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
  • Table 11 Distribution of Pet Care by Format: % Value 2016-2021
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2021
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
  • Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

KEY DATA FINDINGS
2021 IMPACT
  • Increased dog ownership arising from pandemic drives value sales in 2021
  • BioPet retains leadership amidst an increasingly intense competitive landscape
  • Strong performance by dog treats linked to pet humanisation trend as Israelis like to spoil their pets

RECOVERY AND OPPORTUNITIES
  • Healthy value growth as dogs perceived as part of family
  • A combination of e-commerce, in conjunction with phone orders, will gain value share over forecast period
  • Premiumisation trend continues to drive demand for higher quality dog food

CATEGORY INDICATORS
  • Table 19 Dog Owning Households: % Analysis 2016-2021
  • Table 20 Dog Population 2016-2021
  • Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA
  • Summary 2 Dog Food by Price Band 2021
  • Table 22 Sales of Dog Food by Category: Volume 2016-2021
  • Table 23 Sales of Dog Food by Category: Value 2016-2021
  • Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
  • Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
  • Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
  • Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
  • Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
  • Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
  • Table 31 Distribution of Dog Food by Format: % Value 2016-2021
  • Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
  • Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
  • Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
  • Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

KEY DATA FINDINGS
2021 IMPACT
  • Pandemic has caused a shift in consumer behaviour, with many consumers switching to e-commerce
  • BioPet retains leadership of cat food despite pressure from dynamic performers including Vet-Magen for Pets
  • Premiumisation remains relevant trend within cat food, driving higher value sales

RECOVERY AND OPPORTUNITIES
  • Premiumisation and increased cat ownership drives healthy value growth
  • Continued growth in e-commerce
  • Dry cat food receives ongoing boost from trend for feeding stray cats in Israel

CATEGORY INDICATORS
  • Table 36 Cat Owning Households: % Analysis 2016-2021
  • Table 37 Cat Population 2016-2021
  • Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA
  • Summary 3 Cat Food by Price Band 2021
  • Table 39 Sales of Cat Food by Category: Volume 2016-2021
  • Table 40 Sales of Cat Food by Category: Value 2016-2021
  • Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
  • Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
  • Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
  • Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
  • Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
  • Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
  • Table 48 Distribution of Cat Food by Format: % Value 2016-2021
  • Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026
  • Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026
  • Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
  • Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

KEY DATA FINDINGS
2021 IMPACT
  • Pandemic bonus for other pet food does not continue into 2021
  • BioPet strengthens overall leadership of other pet food despite lack of presence in fish food
  • Pet Pharm continues to gain ground due to rapid rise in popularity of bird food brand Kiki

RECOVERY AND OPPORTUNITIES
  • Negative outlook for other pet foods as keeping animals outside their natural environment is increasingly perceived as cruel
  • Increasing popularity of keeping fish as a calming presence supports positive demand for fish food
  • Specialist products leading to greater segmentation for fish food

CATEGORY INDICATORS
  • Table 53 Other Pet Population 2016-2021

CATEGORY DATA
  • Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 55 Sales of Other Pet Food by Category: Value 2016-2021
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
  • Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
  • Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
  • Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
  • Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
  • Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
  • Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
  • Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

KEY DATA FINDINGS
2021 IMPACT
  • Increased pet ownership due to pandemic leads to increased demand for pet products
  • BioPet continues to lose ground to more dynamic players
  • Other pet products drives growth due to ongoing pet humanisation trend

RECOVERY AND OPPORTUNITIES
  • E-commerce drives growth over forecast period
  • Increasing demand for premium cat litter to support higher value sales over forecast period
  • Rise in use of technology in pet products

CATEGORY DATA
  • Table 66 Sales of Pet Products by Category: Value 2016-2021
  • Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
  • Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
  • Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
  • Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
  • Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
  • Table 72 Distribution of Pet Products by Format: % Value 2016-2021
  • Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
  • Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026