Laundry Care in India

  • ID: 238046
  • Report
  • Region: India
  • 19 pages
  • Euromonitor International
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Laundry care has achieved a high level of penetration in India, with hand washing remaining the most common form of washing clothes. Indeed, hand wash detergents and bar detergents dominated laundry care in 2017. However, consumers are upgrading to premium detergents with functional benefits, such as efficient removal of stains and scents, and are using laundry care products such as laundry aids, starch/ironing aids and stain removers to better look after clothes.

The Laundry Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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LAUNDRY CARE IN INDIA

List of Contents and Tables
  • Headlines
  • Prospects
  • Consumers Demanding Advanced Formats and Added Value
  • Rising Demand for Liquid Detergents and Washing Machine Laundry Products
  • Companies To Extend Tax Benefits To Consumers
  • Competitive Landscape
  • Unilever Continues To Dominate Laundry Care
  • Premium Segment Continues To Develop
  • Home Grown and Regional Brands Challenging Large Players
  • Category Indicators
  • Table 1 Household Possession of Washing Machines 2012-2017
  • Category Data
  • Table 2 Sales of Laundry Care by Category: Value 2012-2017
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 4 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 8 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 9 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 10 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 11 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 12 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 13 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 14 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Executive Summary
  • Hygiene Remains Top Priority for Indian Consumers
  • Convenience and Value Added Features Being Sought by Consumers
  • Home Care Remains Price Sensitive
  • Attractive Packaging and Convenient Product Formats Key To Product Development
  • Penetration of Home Care Products Set To Increase Over Forecast Period
  • Market Indicators
  • Table 16 Households 2012-2017
  • Market Data
  • Table 17 Sales of Home Care by Category: Value 2012-2017
  • Table 18 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 19 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 20 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 21 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 22 Distribution of Home Care by Format: % Value 2012-2017
  • Table 23 Distribution of Home Care by Format and Category: % Value 2017
  • Table 24 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 25 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 1 Research Sources
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