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Laundry Care in Japan

  • ID: 238047
  • Report
  • Region: Japan
  • 17 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Dainihon Jochugiku Co Ltd
  • Earth Chemical Co Ltd
  • Johnson Co Ltd
  • Kao Corporation
  • Kobayashi Pharmaceutical
  • Lion Corporation
  • MORE
The penetration of laundry detergents in Japan is nearly 100%, so despite companies’ efforts in launching new products, the potential for growth is limited. Consumer behaviour is shifting towards larger wash-loads, reflecting busy lifestyles, which prevent daily washing and outdoor-drying.

The Laundry Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Dainihon Jochugiku Co Ltd
  • Earth Chemical Co Ltd
  • Johnson Co Ltd
  • Kao Corporation
  • Kobayashi Pharmaceutical
  • Lion Corporation
  • MORE
LAUNDRY CARE IN JAPAN

List of Contents and Tables
Headlines
Prospects
Growing Concern Over Hygiene Contributes To Category Growth
Evolution of Home Laundry Appliances Might Pose A Threat
Growing Popularity of Large Refills
Competitive Landscape
Innovation Helps Kao To Maintain Leading Position
Procter & Gamble Leads International Players
Japan Shows Little Sign of Ethical Demand in Laundry Care
Category Indicators
Table 1 Household Possession of Washing Machines 2013-2018
Category Data
Table 2 Sales of Laundry Care by Category: Value 2013-2018
Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 4 Sales of Laundry Aids by Category: Value 2013-2018
Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 6 Sales of Laundry Detergents by Category: Value 2013-2018
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Executive Summary
Value-added Products Perform Well in Japan
Consumer Hygiene-consciousness Becoming Increasingly Influential
Kao Plays Leading Role
Kao's New Bar Detergent Targets Families' Growing Purchasing Power
Growing Emphasis on Adding Value Through Innovation
Market Indicators
Table 16 Households 2013-2018
Market Data
Table 17 Sales of Home Care by Category: Value 2013-2018
Table 18 Sales of Home Care by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Home Care: % Value 2014-2018
Table 20 LBN Brand Shares of Home Care: % Value 2015-2018
Table 21 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 22 Distribution of Home Care by Format: % Value 2013-2018
Table 23 Distribution of Home Care by Format and Category: % Value 2018
Table 24 Forecast Sales of Home Care by Category: Value 2018-2023
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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Dainihon Jochugiku Co Ltd
Earth Chemical Co Ltd
Johnson Co Ltd
Kao Corporation
Kobayashi Pharmaceutical
Lion Corporation
Procter & Gamble Far East Inc
Saraya Co Ltd
ST Chemical Co Ltd
Uni-Charm Corp
Note: Product cover images may vary from those shown
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