The greater focus on hygiene and cleanliness continued to impact most local households in 2022. The sale of surface care including disinfectants continued to grow in 2022 and similarly, laundry care benefitted from an ongoing focus on hygiene in the home. Powder detergents and bar detergents continued to experience stable growth as laundry care remained a crucial aspect of many modern households.
The analyst's Laundry Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Laundry Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
LAUNDRY CARE IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
- Strong demand for laundry care driven by greater hygiene awareness
- Consumers continue to demand quality yet affordable laundry care
- Unilever maintains dominance, followed at a distance by Procter & Gamble and Bliss Brands
- Laundry care set to continue growing, driven by heightened hygiene awareness
- Innovation expected to continue driving value sales
- Table 1 Household Possession of Washing Machines 2017-2022
- Table 2 Sales of Laundry Care by Category: Value 2017-2022
- Table 3 Sales of Laundry Care by Category: % Value Growth 2017-2022
- Table 4 Sales of Laundry Aids by Category: Value 2017-2022
- Table 5 Sales of Laundry Aids by Category: % Value Growth 2017-2022
- Table 6 Sales of Laundry Detergents by Category: Value 2017-2022
- Table 7 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
- Table 8 NBO Company Shares of Laundry Care: % Value 2018-2022
- Table 9 LBN Brand Shares of Laundry Care: % Value 2019-2022
- Table 10 NBO Company Shares of Laundry Aids: % Value 2018-2022
- Table 11 LBN Brand Shares of Laundry Aids: % Value 2019-2022
- Table 12 NBO Company Shares of Laundry Detergents: % Value 2018-2022
- Table 13 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
- Table 14 Forecast Sales of Laundry Care by Category: Value 2022-2027
- Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Home care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- Table 16 Households 2017-2022
- Table 17 Sales of Home Care by Category: Value 2017-2022
- Table 18 Sales of Home Care by Category: % Value Growth 2017-2022
- Table 19 NBO Company Shares of Home Care: % Value 2018-2022
- Table 20 LBN Brand Shares of Home Care: % Value 2019-2022
- Table 21 Penetration of Private Label in Home Care by Category: % Value 2017-2022
- Table 22 Distribution of Home Care by Format: % Value 2017-2022
- Table 23 Distribution of Home Care by Format and Category: % Value 2022
- Table 24 Forecast Sales of Home Care by Category: Value 2022-2027
- Table 25 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
