+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Laundry Care in Thailand

  • PDF Icon

    Report

  • 25 Pages
  • January 2023
  • Region: Thailand
  • Euromonitor International
  • ID: 238050
Whilst the value growth of laundry care returns to positive figures in 2022, volume remains in the negative. This is due to high inflation in Thailand, which shows as just over 6% in Euromonitor International data. However, this creates a complex environment, as manufacturers have barriers to notable price increases due to laundry care products being regulated by the Ministry of Commerce which is taking measures to help to reduce household spending in this inflationary scenario.

The publisher's Laundry Care in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LAUNDRY CARE IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Inflationary pressures define value growth in laundry care, as fabric fresheners remain popular and the transition from powder to liquid detergents continues
  • Refill stations become the new sustainability trend, with category leader Unilever and IP One Co heading the charge
  • High hygiene standards continue to inspire innovations
PROSPECTS AND OPPORTUNITIES
  • Sustainability drives and eco-friendly products will continue over the forecast period
  • Fabric fresheners will maintain their popularity
  • Popularity of autodose functions set to increase
  • CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2017-2022
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Table 4 Sales of Laundry Aids by Category: Value 2017-2022
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2017-2022
  • Table 6 Sales of Laundry Detergents by Category: Value 2017-2022
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
  • Table 8 NBO Company Shares of Laundry Care: % Value 2018-2022
  • Table 9 LBN Brand Shares of Laundry Care: % Value 2019-2022
  • Table 10 NBO Company Shares of Laundry Aids: % Value 2018-2022
  • Table 11 LBN Brand Shares of Laundry Aids: % Value 2019-2022
  • Table 12 NBO Company Shares of Laundry Detergents: % Value 2018-2022
  • Table 13 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
  • Table 14 Forecast Sales of Laundry Care by Category: Value 2022-2027
  • Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
HOME CARE IN THAILAND

EXECUTIVE SUMMARY
  • Home care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 16 Households 2017-2022
MARKET DATA
  • Table 17 Sales of Home Care by Category: Value 2017-2022
  • Table 18 Sales of Home Care by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Home Care: % Value 2018-2022
  • Table 20 LBN Brand Shares of Home Care: % Value 2019-2022
  • Table 21 Penetration of Private Label in Home Care by Category: % Value 2017-2022
  • Table 22 Distribution of Home Care by Format: % Value 2017-2022
  • Table 23 Distribution of Home Care by Format and Category: % Value 2022
  • Table 24 Forecast Sales of Home Care by Category: Value 2022-2027
  • Table 25 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources