Laundry Care in Thailand - Research and Markets

Whilst the value growth of laundry care returns to positive figures in 2022, volume remains in the negative. This is due to high inflation in Thailand, which shows as just over 6% in Euromonitor International data. However, this creates a complex environment, as manufacturers have barriers to notable price increases due to laundry care products being regulated by the Ministry of Commerce which is taking measures to help to reduce household spending in this inflationary scenario.

The publisher's Laundry Care in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Laundry Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

Inflationary pressures define value growth in laundry care, as fabric fresheners remain popular and the transition from powder to liquid detergents continues
Refill stations become the new sustainability trend, with category leader Unilever and IP One Co heading the charge
High hygiene standards continue to inspire innovations

PROSPECTS AND OPPORTUNITIES

Sustainability drives and eco-friendly products will continue over the forecast period
Fabric fresheners will maintain their popularity
Popularity of autodose functions set to increase
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2017-2022

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2017-2022
Table 3 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 4 Sales of Laundry Aids by Category: Value 2017-2022
Table 5 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 6 Sales of Laundry Detergents by Category: Value 2017-2022
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 8 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 9 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 10 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 11 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 12 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 14 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027

HOME CARE IN THAILAND

EXECUTIVE SUMMARY

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?

MARKET INDICATORS

Table 16 Households 2017-2022

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2017-2022
Table 18 Sales of Home Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Home Care: % Value 2018-2022
Table 20 LBN Brand Shares of Home Care: % Value 2019-2022
Table 21 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 22 Distribution of Home Care by Format: % Value 2017-2022
Table 23 Distribution of Home Care by Format and Category: % Value 2022
Table 24 Forecast Sales of Home Care by Category: Value 2022-2027
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

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