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Surface Care in Morocco

  • ID: 238101
  • Report
  • February 2020
  • Region: Morocco
  • 4 pages
  • Euromonitor International
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Surface care recorded a solid year in 2019 showing growth both in volume and value terms. Consumers are increasingly searching for task specific products as they look for better results when cleaning. There was thus strong growth within bathroom cleaners and home care wipes and floor cleaning systems. Surface care products are widely available in modern grocery retailers as well as in traditional grocery retailers. With increasing availability, manufacturers aim to grow consumers’ awareness.

The Surface Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Surface Care in Morocco
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Surface care benefits from consumers searching for task specific products
  • Urban population shape sales in surface care
  • Moroccan consumers are becoming very demanding, pushing manufacturers to deliver on multiple fronts
  • Competitive Landscape
  • Stable shares with leading brands enjoying strong consumer recognition
  • Procter & Gamble retains leadership thanks to wide distribution and strong marketing
  • Performance of L’Arbre Vert and Seventh Generation could determine future for eco-friendly products
  • Category Data
  • Table 1 Sales of Surface Care by Category: Value 2014-2019
  • Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
  • Table 9 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Home care records a positive performance while consumers’ sophistication grows
  • Convenience appeals to all while more affluent consumers seek eco-friendly options
  • Consumers favour international brands as they are perceived as better quality
  • Little innovation in home care with the most noteworthy launch being Finish Power Ball
  • Marketing and price promotions to fuel forecast period growth
  • Market Indicators
  • Table 11 Households 2014-2019
  • Market Data
  • Table 12 Sales of Home Care by Category: Value 2014-2019
  • Table 13 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 14 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 15 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 17 Distribution of Home Care by Format: % Value 2014-2019
  • Table 18 Distribution of Home Care by Format and Category: % Value 2019
  • Table 19 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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