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Online Vitamin & Supplement Sales in the US - Industry Market Research Report

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    Report

  • 40 Pages
  • September 2023
  • Region: United States
  • IBISWorld
  • ID: 2392173

Extra nutrition: As certain fads die down and the e-commerce platform begins to normalize, industry revenue growth is expected to be subdued

Online vitamin and supplement sales experienced strong growth over the past five years, benefiting from increased e-commerce activity and rising health consciousness. An aging population also helped boost sales, as older consumers tend to spend more on vitamins and supplements than younger demographics. The COVID-19 pandemic resulted in sales of immune system supporting vitamins and supplements surging, as consumers sought to increase immune response amid the spread of COVID-19. However, even non-immune-related products increased in popularity, as consumers became increasingly health conscious in general. Revenue increased at a CAGR of 16.6% to $30.7 billion over the past five years, including growth of 5.9% in 2023 alone.

This industry encompasses the retail sale of dietary supplements, including vitamins, minerals, herbs and sports nutrition products, through the internet. The industry excludes the sale of pharmaceutical or over-the-counter drugs; beauty and personal care products; and natural or organic foods.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.


Table of Contents

ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE
INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES
OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amazon.Com Inc.
  • Gnc Holdings Inc.

Methodology

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