Popcorn Production in the US - Industry Market Research Report

Ready to Pop: Popcorn's Timeless Appeal in US Households Will Likely Boost Industry Revenue

Popcorn production facilities produce popcorn to be sold in multiple presentations. The United States is the top producer and consumer of popcorn worldwide, partly because of the growth growing demand for ready-to-eat popcorn. Popcorn sales have benefited from increasing per capita disposable income. However, increasingly health-conscious consumers have become wary of high-calorie and high-sodium popcorn products and of the effects microwaves have on food. The ability to adapt to changing consumer preferences by introducing healthier product lines has enabled producers to boost sales. The 2020 pandemic and resulting stay-at-home orders caused demand for snacks to rise, resulting in the largest jump in revenue growth of the decade. Rising disposable income also boosted demand for premium products, such as gourmet and organic popcorn, supporting revenue. These trends have enabled revenue to grow at an estimated CAGR of 0.6% to $2.5 billion over the five years to 2023, including a 0.2% drop in 2023 alone.

Companies in this industry produce popcorn, including ready-to-eat popcorn, microwaveable popcorn and other consumer packages of unpopped popcorn.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.