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Billboard & Sign Manufacturing in the US - Industry Market Research Report

  • ID: 239510
  • Report
  • Region: United States
  • 36 pages
  • IBISWorld
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Positive signs: Increased ad spending is expected to drive demand for industry products

Billboard & Sign Manufacturing in the US

Over the five years to 2019, growth in advertising expenditure and an uptick in business formation have increased demand for the Billboard and Sign Manufacturing industry. As online media has challenged many traditional alternatives to billboards, such as newspapers and magazines, advertisers have continued to value industry products as a way to reach mass audiences in an increasingly fragmented media landscape. Nonresidential construction spending has also risen over the past five years, boosting demand for general signage from commercial, public and institutional facilities. Over the five years to 2024, total advertising expenditure is anticipated to continue growing. The simultaneous decline of competing advertising formats, such as newspapers and TV, will likely cement the industry's products as a key component of downstream advertising campaigns.

This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Products include nonelectric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other advertising on street furniture. It also does not include any advertising or displays made from printing paper or paperboard.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
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Note: Product cover images may vary from those shown
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