Fruit & Vegetable Wholesaling in the US - Industry Market Research Report

Apple a day: Continued elevated per capita disposable income will contribute to stable industry revenue growth

Fruit & Vegetable Wholesaling in the US

The Fruit and Vegetable Wholesaling industry has experienced moderate revenue growth over the past five years. Wholesalers engaged in the distribution of fresh fruits and vegetables. Revenue is dependent on the market prices of fruits and vegetables in addition to the ability of consumers to spend their incomes at grocery stores and restaurants. Increased per capita disposable income has permitted consumers to increase purchases of fresh produce from grocery stores and visit restaurants more frequently. Consequentially, demand from downstream industries has grown for much of the period, driving revenue growth for wholesalers. As the economy has reopened, this industry has bounced back significantly, resulting in revenue growing an annualized 1.8% to $121.8 billion over the past five years, including a fall of 3.9% in 2023 alone.

Industry operators wholesale a range of fresh fruits and vegetables to supermarkets, delis, restaurants, cafes and institutions such as hospitals and retirement homes. This industry does not include fruit and vegetable processing.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.