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Graphic Designers in the US - Industry Market Research Report

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    Report

  • 49 Pages
  • June 2022
  • Region: United States
  • IBISWorld
  • ID: 239665

Visual identity: Spending on advertising activities is anticipated to rise, benefiting the industry

The Graphic Designers industry has grown strongly over the five years to 2019 thanks to improvements in corporate finances. Favorable economic conditions have boosted overall corporate profit, enabling companies to invest in advertising activities to meet consumer demand. Consequently, they are demanding more graphic design services. Demand for the Graphic Designers industry is expected to remain robust over the five years to 2024, despite decelerating from the current period. Spending on advertising activities will continue to rise over the next five years, as businesses engage more heavily in marketing and advertising to stimulate consumer demand in response to an expected slowdown in consumer spending. Similarly, demand from movie and video producers will continue to grow strongly.

Companies in this industry plan, design and manage the production of visual communication to convey specific messages, clarify complex information or project visual identities. These services can include the design of printed materials, point-of-sale displays, packaging and corporate identification.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


Table of Contents

ABOUT THIS INDUSTRY

  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources

INDUSTRY AT A GLANCE


INDUSTRY PERFORMANCE

  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle

PRODUCTS & MARKETS

  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations

COMPETITIVE LANDSCAPE

  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization

MAJOR COMPANIES


OPERATING CONDITIONS

  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance

KEY STATISTICS

  • Industry Data
  • Annual Change
  • Key Ratios

JARGON & GLOSSARY

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Dick Blick Holdings Inc.
  • Publicis Groupe SA
  • Vivendi
  • SBAR'S Inc.
  • Depositphotos Inc.

Methodology

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