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Advertising Agencies in the US - Industry Market Research Report

  • ID: 239670
  • Report
  • February 2021
  • Region: United States
  • 53 pages
  • IBISWorld
Buy Now: Clients Will Likely Seek Integrated Marketing Solutions, Resulting in Increased Industry Demand

FEATURED COMPANIES

  • Omnicom Group Inc.
  • WPP PLC

Advertising Agencies in the US

The Advertising Agencies industry provides creative services, advice, account management and production of advertising material across different channels for its clients. Over the five years to 2019, the industry has benefited from growing corporate profit, consumer spending and per capita disposable income. As a result, companies have increasingly sought industry services to help them capture a growing portion of consumer spending. Over the five years to 2024, industry revenue is anticipated to continue growing. Industry operators are anticipated to continue benefiting from growing corporate profit and consumer spending. Furthermore, as companies adapt to benefits from the growth of digital platforms, clients will seek integrated marketing solutions that combine multiple media platforms, resulting in more demand for industry services.

Advertising agencies create advertising campaigns for periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. ad placement).

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Omnicom Group Inc.
  • WPP PLC
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
Note: Product cover images may vary from those shown
  • WPP PLC
  • The Interpublic Group of Companies Inc.
  • Omnicom Group Inc.
Note: Product cover images may vary from those shown

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