Direct Mail Advertising in the US - Industry Market Research Report

Free sample: Increased digital integration is expected to benefit industry operators

Increasingly positive economic sentiment among businesses and consumers has been a key driver of increasing advertising expenditures over the five years to 2019. However, direct mail advertising's share of overall advertising expenditures has decreased as digital media's share of ad spending has grown. The increasing popularity of smartphones, tablets and other digital devices has presented a serious challenge to the Direct Mail Advertising industry and fostered rapid growth in other affordable advertising alternatives, including daily deals websites and email and mobile marketing. Due to these drawbacks, the industry is expected to continue to contract over the five years to 2024. External competition will continue to inhibit sales growth, as industry revenue is expected to decline. Moreover, direct mail advertisers are expected to increase merger and acquisition activity to expand operations.

Direct mail advertisers distribute advertising materials (e.g. coupons, flyers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other methods of direct distribution. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.