Photography in the US - Industry Market Research Report

Photography in the US

Growing per capita disposable income and corporate profit have driven growth for the Photography industry over the five years to 2019, as both commercial photographers and portrait photographers have benefited from increased demand for their services. Over the past decade, improvements in digital technology and its increasing affordability have lowered barriers to entry and made it possible for individuals to start their own photography businesses. Meanwhile, the decline in newspaper and magazine publishing has driven a decline in employing photography enterprises. Over the next five years, slower corporate profit growth is expected to make the industry more vulnerable to external competition. While consumer demand for professional photography services is anticipated to increase alongside growing per capita disposable income, driving marginal growth in revenue.

The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, TV and video production; refer to reports 51211a and 51211b for more information.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.