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Luxury Goods in Sweden

  • ID: 2398389
  • Report
  • Region: Sweden
  • 66 pages
  • Euromonitor International
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Fine wines/champagne and spirits helped drive growth in 2018 as consumers in Sweden are becoming increasingly interested in high quality food and drink, with many shifting their spending from personal luxury to experiences such as trips to restaurants and travel. Millennials are particularly driving this shift as they are more interested in unique experiences than craftsmanship and quality.

The Luxury Goods in Sweden report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Luxury Cars, Personal Luxury.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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LUXURY GOODS IN SWEDEN

List of Contents and Tables
Executive Summary
Luxury Goods Impacted by Changing Consumer Preferences
Luxury Cars Drive Value Sales in An Otherwise Modestly Growing Market
Luxury Carmakers Dominate Sales of Luxury Goods
Non-grocery Specialists Remains by Far the Dominant Distribution Channel
Modest Growth Predicted Over the Forecast Period
Market Indicators
Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2013-2018
Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Luxury Hotels Expected To Record A Weaker Performance Over the Forecast Period
Category's Small Size Means There Remains Room for New Players
American Tourists Remain the Heaviest Users of Luxury Hotels
Competitive Landscape
Ab Nya Grand Hotel Remains the Clear Leader
Hotel Diplomat Is the Latest Addition To Luxury Hotels
Niche Positioning and A Focus on Conferences Expected To Help Support Growth
Category Data
Table 10 Sales in Luxury Hotels: Value 2013-2018
Table 11 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 12 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 13 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 14 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 15 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 16 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023
Headlines
Prospects
Economic Performance and A Growing Interest in High Quality Alcohol Drives Sales
Consumer Demands Shifting Among Various Groups
Small Categories Enjoy Strong Growth
Competitive Landscape
Fine Champagne Manufacturers Remain the Leading Players
Swedish Whisky Brands Account for A Sizeable Share of Sales
Brand Image and Building Consumer Loyalty Will Become Essential Over the Forecast Period
Category Data
Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023
Headlines
Prospects
Bonus-malus Scheme Drives Sales of Fossil Fuel Cars During the First Half of the Year
Electric Cars on the Rise But Structural Issues Could Limit Their Potential
Luxury Carmakers Benefit From the Bonus-malus Scheme
Competitive Landscape
Lower-end Luxury Cars Lead the Category Thanks To A Growing Middle-class
Political Uncertainty and Its Effect on Luxury Cars
Growth of Electric Cars To Challenge the Luxury Segment
Category Data
Table 24 Sales of Luxury Cars: Value 2013-2018
Table 25 Sales of Luxury Cars: % Value Growth 2013-2018
Table 26 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 27 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 28 Forecast Sales of Luxury Cars: Value 2018-2023
Table 29 Forecast Sales of Luxury Cars: % Value Growth 2018-2023
Headlines
Prospects
Category Is Maturing As Younger Consumers Become More Attracted To Experiential Luxury
Tourism Helps Drive Sales of Personal Luxury
Importance of Internet Retailing Continues To Grow
Competitive Landscape
Affordable Luxury Brands Account for the Largest Share of Sales
International Brands Dominate Sales
Online Retailing Growing in Importance for Affordable Luxury Brands
Category Data
Table 30 Sales of Personal Luxury by Category: Value 2013-2018
Table 31 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 33 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 34 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 35 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023
Headlines
Prospects
Designer Apparel and Footwear Facing Difficulties
Designer Childrenswear the Best Performing Category
Internet Retailing Set To Gain Further Ground Over the Forecast Period
Competitive Landscape
Affordable Luxury Brands Dominate Designer Apparel and Footwear
Heritage Brands Focus on More Urban Styles
New Players Expected Over the Forecast Period
Category Data
Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 37 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 39 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 40 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 42 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023
Headlines
Prospects
Luxury Eyewear in Sweden Being Driven Largely by Sunglasses
Introduction of Virtual Try-on Technology
Eyewear Increasingly Being Seen As A Fashion Accessory
Competitive Landscape
Price Matters Even With Luxury Eyewear
Gucci Opts To Go It Alone
Retail Channels and Challenges
Category Data
Table 43 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 44 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 46 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 47 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 48 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 49 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023
Headlines
Prospects
Increased Spending on Luxury Jewellery Among Both Locals and Tourists
the Link Between Property Prices and Luxury Jewellery
Is Renting Jewellery the Next Big Thing?
Competitive Landscape
Scandinavian Brands Performing Well in Luxury Jewellery
Cartier Opens Its First Store in Sweden While Swarovski Backtracks
Experiencing Products More Important for Generation Z
Category Data
Table 50 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 51 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 53 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 54 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 55 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 56 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Driven by the Increasing Importance of Accessories and Rising Prices
Luxury Handbags Seen As An Investment
Internet Emerges As A New Communication Channel But An Omnichannel Strategy Remains Key
Competitive Landscape
Louis Vuitton Remains the Leading Player
Luxury Brands Focus on Stockholm
Store-based Retailers Remain Dominant But Have Recognised the Need for A Strong Internet Presence
Category Data
Table 57 Sales of Luxury Leather Goods: Value 2013-2018
Table 58 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 59 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 60 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 61 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 62 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 63 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023
Headlines
Prospects
Swedes' Early Adopter Reputation Does Not Extend To Luxury Portable Consumer Electronics
New Is Not Always Better
Low Value Sales Means A Lack of Competition
Competitive Landscape
Tag Heuer and Fossil Dominate Sales in A Category Struggling To Attract Consumers
Physical Stores Dominate Sales While the Internet Is Used for Research Purposes
Popularity of Luxury Timepieces Hampers the Growth of Luxury Wearables
Category Data
Table 64 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 65 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2016-2018
Table 66 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 67 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 68 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 70 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Disposable Incomes Drive the Growth of Luxury Timepieces
Swedish Women Paying More Attention To Luxury Timepieces
Luxury Smartwatches Still Need Time To Become Established in Sweden
Competitive Landscape
Swatch Group and Rolex Remain the Leading Players But Facing Increasing Competition
Competition From Unauthorised Dealers Exacerbated by Internet Retailing
Fashion Houses Showing An Increasing Interest in Luxury Timepieces
Category Data
Table 71 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 73 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 75 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023
Headlines
Prospects
Swedes' Lack of Interest in Writing Instruments Hampers Category Growth
Calligraphy One of the Key Factors Supporting Sales
Swedes Becoming More Picky About Luxury Writing Instruments
Competitive Landscape
Richemont Remains the Leading Player
Dual Threat To Luxury Writing Instruments
Computers and Technology Negatively Affect Writing Instruments
Category Data
Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023
Headlines
Prospects
Swedes Showing A Growing Interest in Super Premium Beauty and Personal Care Products
Varying Performances From the Different Super Premium Beauty and Personal Care Categories
Competitive Landscape
Fashion Houses Remain the Leading Players in Super Premium Beauty and Personal Care
Niche Brands Expected To Perform Well
Competition From Premium Pharma and Ecological Brands in Skin Care
Category Data
Table 85 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 86 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 87 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 88 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 89 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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