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Luxury Goods in Germany

  • ID: 2398417
  • Report
  • February 2020
  • Region: Germany
  • 5 pages
  • Euromonitor International
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The industry of luxury goods in Germany performed positively during 2019 in current value terms. However, compared to the previous year’s results, the growth rate in 2019 was lower. Many factors underlie this performance, with almost all categories registering relatively high sales figures. Dragging down growth in 2019 was luxury cars, the biggest category in terms of value sales, which is undergoing structural changes from both a technological and an environmental perspective.

The author's Luxury Goods in Germany report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Data coverage: market sizes historic and forecasts, company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Executive Summary
  • Luxury Goods Industry Slows Down
  • Economic Uncertainty Leveraged By Tourism
  • Luxury Goods Becomes More Fragmented
  • Internet Retailing Is Growing Sustainably As Store-Based Retailing Rethinks Its Purpos
  • Opportunities Decrease For Value Sales Growth
  • Market Indicators
  • Table 1 Number Of High Net Worth Individuals (Hnwi): 2014-2019
  • Market Data
  • Table 2 Sales Of Luxury Goods By Category: Value 2014-2019
  • Table 3 Sales Of Luxury Goods By Category: % Value Growth 2014-2019
  • Table 4 Inbound Receipts For Luxury Goods By Country Of Origin: Value 2014-2019
  • Table 5 Nbo Company Shares Of Luxury Goods: % Value 2014-2018
  • Table 6 Lbn Brand Shares Of Luxury Goods: % Value 2015-2018
  • Table 7 Distribution Of Luxury Goods By Format And Category: % Value 2019
  • Table 8 Forecast Sales Of Luxury Goods By Category: Value 2019-2024
  • Table 9 Forecast Sales Of Luxury Goods By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Development Of The Internet Environment Creates Conditions For Sustainable Growth
  • Sustainability Is At The Centre Of The Industry’S Strategy
  • The Technological Era Forces Stores And Brands To Enhance The Shopping Experience
  • Competitive Landscape
  • Hugo Boss Remains Isolated As The Leading Player
  • Higher-End Designer Apparel And Footwear (Ready-To-Wear) Excels Due To Ultra-Rich Buyers
  • A Better Performance From Major Brands Increases Concentration
  • Category Data
  • Table 10 Sales Of Designer Apparel And Footwear (Ready-To-Wear) By Category: Value 2014-2019
  • Table 11 Sales Of Designer Apparel And Footwear (Ready-To-Wear) By Category: % Value Growth 2014-2019
  • Table 12 Nbo Company Shares Of Designer Apparel And Footwear (Ready-To-Wear): % Value 2014-2018
  • Table 13 Lbn Brand Shares Of Designer Apparel And Footwear (Ready-To-Wear): % Value 2015-2018
  • Table 14 Distribution Of Designer Apparel And Footwear (Ready-To-Wear) By Format: % Value 2014-2019
  • Table 15 Forecast Sales Of Designer Apparel And Footwear (Ready-To-Wear) By Category: Value 2019-2024
  • Table 16 Forecast Sales Of Designer Apparel And Footwear (Ready-To-Wear) By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Economic Slowdown Causes A Downturn In The Performance Of Experiential Luxury
  • International Expenditure Increases In Its Preponderance
  • Internet Platforms Intensify Pressure Within The Industry
  • Competitive Landscape
  • Travco Group Maintains Its Leading Position
  • Runner-Up Players Grow Weakly
  • Smaller Players Achieve Above-Average Growth
  • Category Data
  • Table 17 Sales Of Experiential Luxury By Category: Value 2014-2019
  • Table 18 Sales Of Experiential Luxury By Category: % Value Growth 2014-2019
  • Table 19 Nbo Company Shares Of Experiential Luxury: % Value 2014-2018
  • Table 20 Lbn Brand Shares Of Experiential Luxury: % Value 2015-2018
  • Table 21 Forecast Sales Of Experiential Luxury By Category: Value 2019-2024
  • Table 22 Forecast Sales Of Experiential Luxury By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • High-Income Individuals Drive Fine Wines/Champagne And Spirits
  • Generational Shift Pushes Sales Of Luxury Brandy And Cognac Down
  • Consumers Develop Connoisseur Skills And Social Status
  • Competitive Landscape
  • Lvmh Moët Hennessy Louis Vuitton Sa Loses Steam
  • Increasing Competition Shortens The Gap With The Leading Player
  • Smaller Players Control The Majority Of Fine Wines/Champagne And Spirits Sales
  • Category Data
  • Table 23 Sales Of Fine Wines/Champagne And Spirits By Category: Value 2014-2019
  • Table 24 Sales Of Fine Wines/Champagne And Spirits By Category: % Value Growth 2014-2019
  • Table 25 Nbo Company Shares Of Fine Wines/Champagne And Spirits: % Value 2014-2018
  • Table 26 Lbn Brand Shares Of Fine Wines/Champagne And Spirits: % Value 2015-2018
  • Table 27 Distribution Of Fine Wines/Champagne And Spirits By Format: % Value 2014-2019
  • Table 28 Forecast Sales Of Fine Wines/Champagne And Spirits By Category: Value 2019-2024
  • Table 29 Forecast Sales Of Fine Wines/Champagne And Spirits By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Fashionable Sunglasses Viewed As A Social Status Indicator
  • Customisation And Convenience Change Consumers’ Shopping Experience
  • Women’S Consumption Of Luxury Eyewear Is Greater Than Men’S And Increasing
  • Competitive Landscape
  • Safilo Group Leads Luxury Eyewear
  • Kering Is The Fastest Growing Player
  • Brand Concentration Increases
  • Category Data
  • Table 30 Sales Of Luxury Eyewear By Category: Value 2014-2019
  • Table 31 Sales Of Luxury Eyewear By Category: % Value Growth 2014-2019
  • Table 32 Nbo Company Shares Of Luxury Eyewear: % Value 2014-2018
  • Table 33 Lbn Brand Shares Of Luxury Eyewear: % Value 2015-2018
  • Table 34 Distribution Of Luxury Eyewear By Format: % Value 2014-2019
  • Table 35 Forecast Sales Of Luxury Eyewear By Category: Value 2019-2024
  • Table 36 Forecast Sales Of Luxury Eyewear By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Luxury Foodservice Has Potential To Expand Further In Germany
  • Consumers Focus On Experiences And Pay Accordingly
  • Competitive Landscape
  • Giorgio Armani Dominates Entirel
  • German Luxury Foodservice Is Relatively Small
  • Category Data
  • Table 37 Sales In Luxury Foodservice: Value 2014-2019
  • Table 38 Sales In Luxury Foodservice: % Value Growth 2015-2019
  • Table 39 Nbo Company Shares In Luxury Foodservice: % Value 2014-2018
  • Table 40 Lbn Brand Shares In Luxury Foodservice: % Value 2015-2018
  • Table 41 Forecast Sales In Luxury Foodservice: Value 2019-2024
  • Table 42 Forecast Sales In Luxury Foodservice: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Increasing Number Of Arrivals Supports Luxury Hotels’ Growth
  • Economic Uncertainty Expected To Lower The Performance Of Luxury Hotels
  • Discounted Prices And Internet Booking Platforms Put Pressure On Value Sales
  • Competitive Landscape
  • Travco Group Maintains Its Leading Position Among Luxury Hotels
  • Major International Brands Experience Stagnation
  • Number Of Outlets Decreases And Value Shares Become More Distributed Among Smaller Players
  • Category Data
  • Table 43 Sales In Luxury Hotels: Value 2014-2019
  • Table 44 Sales In Luxury Hotels: % Value Growth 2014-2019
  • Table 45 Sales In Luxury Hotels By Country Of Origin: % Value 2014-2019
  • Table 46 Nbo Company Shares In Luxury Hotels: % Value 2014-2018
  • Table 47 Lbn Brand Shares In Luxury Hotels: % Value 2015-2018
  • Table 48 Forecast Sales In Luxury Hotels: Value 2019-2024
  • Table 49 Forecast Sales In Luxury Hotels: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Luxury Costume Jewellery Enters A Slowdown Due To The High Prices Charged
  • Luxury Fine Jewellery Offers Fashion And Value Keeper Functions
  • Increasing International Expenditure Sustains Luxury Jewellery’S Growth
  • Competitive Landscape
  • Lvmh Moët Hennessy Louis Vuitton Leads Luxury Jewellery Despite Another Negative Year
  • The Leading Player’S Competitors Are Equally Losing Value Shares
  • Three Players Continue To Outperform Among Major Brands
  • Category Data
  • Table 50 Sales Of Luxury Jewellery By Category: Value 2014-2019
  • Table 51 Sales Of Luxury Jewellery By Category: % Value Growth 2014-2019
  • Table 52 Nbo Company Shares Of Luxury Jewellery: % Value 2014-2018
  • Table 53 Lbn Brand Shares Of Luxury Jewellery: % Value 2015-2018
  • Table 54 Distribution Of Luxury Jewellery By Format: % Value 2014-2019
  • Table 55 Forecast Sales Of Luxury Jewellery By Category: Value 2019-2024
  • Table 56 Forecast Sales Of Luxury Jewellery By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Leather Goods Are Fashionable And Consumers Look For Premiumisation
  • The Development Of The Internet Environment Shapes Luxury Leather Goods In Germany
  • Economic Uncertainty Is Likely To Impact The Luxury Leather Goods Industry’S Growth
  • Competitive Landscape
  • Kering’S Growth Eyes The Leading Position
  • Lvmh Moët Hennessy Louis Vuitton Achieves Above-Average Growth
  • Concentration Increases Exponentially
  • Category Data
  • Table 57 Sales Of Luxury Leather Goods: Value 2014-2019
  • Table 58 Sales Of Luxury Leather Goods: % Value Growth 2014-2019
  • Table 59 Nbo Company Shares Of Luxury Leather Goods: % Value 2014-2018
  • Table 60 Lbn Brand Shares Of Luxury Leather Goods: % Value 2015-2018
  • Table 61 Distribution Of Luxury Leather Goods By Format: % Value 2014-2019
  • Table 62 Forecast Sales Of Luxury Leather Goods: Value 2019-2024
  • Table 63 Forecast Sales Of Luxury Leather Goods: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • The Niche Category Of Luxury Portable Consumer Electronics Struggles To Grow
  • Competition From Non-Luxury Consumer Electronics Increases
  • Luxury Wearables Set For Higher Growth Prospects
  • Competitive Landscape
  • Porsche Design Narrowly Loses Its Leading Position In Luxury Portable Consumer Electronics
  • Lvmh Moët Hennessy Louis Vuitton Takes The Top Position
  • Concentration Is Decreasing In Unstable Luxury Portable Consumer Electronics
  • Category Data
  • Table 64 Sales Of Luxury Portable Consumer Electronics By Category: Value 2014-2019
  • Table 65 Sales Of Luxury Portable Consumer Electronics By Category: % Value Growth 2014-2019
  • Table 66 Nbo Company Shares Of Luxury Portable Consumer Electronics: % Value 2014-2018
  • Table 67 Lbn Brand Shares Of Luxury Portable Consumer Electronics: % Value 2015-2018
  • Table 68 Distribution Of Luxury Portable Consumer Electronics By Format: % Value 2014-2019
  • Table 69 Forecast Sales Of Luxury Portable Consumer Electronics By Category: Value 2019-2024
  • Table 70 Forecast Sales Of Luxury Portable Consumer Electronics By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Economic Uncertainty Is The Main Factor Behind Imminent Slowdown
  • E-Commerce Developments Set To Shape Luxury Timepieces
  • International Expenditure Grows Unprecedentedly
  • Competitive Landscape
  • Rolex Leads Comfortably With A Satisfactory Performance
  • Richemont’S Performance In Germany Declines
  • Fashion-Orientated Brands Are Expected To Outpace Others In Luxury Timepieces
  • Category Data
  • Table 71 Sales Of Luxury Timepieces By Category: Value 2014-2019
  • Table 72 Sales Of Luxury Timepieces By Category: % Value Growth 2014-2019
  • Table 73 Nbo Company Shares Of Luxury Timepieces: % Value 2014-2018
  • Table 74 Lbn Brand Shares Of Luxury Timepieces: % Value 2015-2018
  • Table 75 Distribution Of Luxury Timepieces By Format: % Value 2014-2019
  • Table 76 Forecast Sales Of Luxury Timepieces By Category: Value 2019-2024
  • Table 77 Forecast Sales Of Luxury Timepieces By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Writing’S Traditional Element Brings More Consumers Who Seek Higher-Quality Items
  • Advancement In Technology Increases The Budget For Luxury Stationery
  • Internet Retailing Is Increasingly Supporting Luxury Writing Instruments And Stationery
  • Competitive Landscape
  • Richemont Leads With Good Performances
  • Hermès International Overtakes Lvmh
  • Consolidation Constantly Increases
  • Category Data
  • Table 78 Sales Of Luxury Writing Instruments And Stationery: Value 2014-2019
  • Table 79 Sales Of Luxury Writing Instruments And Stationery: % Value Growth 2014-2019
  • Table 80 Nbo Company Shares Of Luxury Writing Instruments And Stationery: % Value 2014-2018
  • Table 81 Lbn Brand Shares Of Luxury Writing Instruments And Stationery: % Value 2015-2018
  • Table 82 Distribution Of Luxury Writing Instruments And Stationery By Format: % Value 2014-2019
  • Table 83 Forecast Sales Of Luxury Writing Instruments And Stationery: Value 2019-2024
  • Table 84 Forecast Sales Of Luxury Writing Instruments And Stationery: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • The Next Downturn In Personal Luxury Is Triggered
  • Store-Based Retailers Overhaul The Luxury Shopping Experience
  • Development Of The Internet Environment Is A Challenge To Major Brands
  • Competitive Landscape
  • Lvmh Eyes The Position As Leading Player In Personal Luxury
  • Hugo Boss Struggles While Kering Rises At A Fast Pace
  • Concentration Among The Top Brands Increases Substantially
  • Category Data
  • Table 85 Sales Of Personal Luxury By Category: Value 2014-2019
  • Table 86 Sales Of Personal Luxury By Category: % Value Growth 2014-2019
  • Table 87 Nbo Company Shares Of Personal Luxury: % Value 2014-2018
  • Table 88 Lbn Brand Shares Of Personal Luxury: % Value 2015-2018
  • Table 89 Distribution Of Personal Luxury By Format: % Value 2014-2019
  • Table 90 Forecast Sales Of Personal Luxury By Category: Value 2019-2024
  • Table 91 Forecast Sales Of Personal Luxury By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Consumers Search Constantly For Better-Quality Product
  • Product Diversification And Availability Increase Consumers’ Eagerness To Buy
  • Niche Organic And Natural Products Grow Sustainably
  • Competitive Landscape
  • Major Brands Lose Ground Due To Adversity In Super Premium Beauty And Personal Care
  • Coty Inc Enlarges The Gap With Its Competition
  • Chanel Maintains A Steady Value Share Compared To Its Competitors
  • Category Data
  • Table 92 Sales Of Super Premium Beauty And Personal Care By Category: Value 2014-2019
  • Table 93 Sales Of Super Premium Beauty And Personal Care By Category: % Value Growth 2014-2019
  • Table 94 Nbo Company Shares Of Super Premium Beauty And Personal Care: % Value 2014-2018
  • Table 95 Lbn Brand Shares Of Super Premium Beauty And Personal Care: % Value 2015-2018
  • Table 96 Distribution Of Super Premium Beauty And Personal Care By Format: % Value 2014-2019
  • Table 97 Forecast Sales Of Super Premium Beauty And Personal Care By Category: Value 2019-2024
  • Table 98 Forecast Sales Of Super Premium Beauty And Personal Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • The Increasing Urban Population Reduces Luxury Cars’ Potential
  • Electric Vehicle Sales Grow Steadily In Germany
  • Economic Uncertainty Delays Or Downgrades Car Purchases
  • Competitive Landscape
  • Daimler Leads Luxury Cars
  • Bmw Continues To Distance Itself From Volkswagen
  • Tesla’S Performance Earns It A Higher Ranking Among All Luxury Car Brands
  • Category Data
  • Table 99 Sales Of Premium And Luxury Cars: Value 2014-2019
  • Table 100 Sales Of Premium And Luxury Cars: % Value Growth 2014-2019
  • Table 101 Nbo Company Shares Of Premium And Luxury Cars: % Value 2014-2018
  • Table 102 Lbn Brand Shares Of Premium And Luxury Cars: % Value 2015-2018
  • Table 103 Forecast Sales Of Premium And Luxury Cars: Value 2019-2024
  • Table 104 Forecast Sales Of Premium And Luxury Cars: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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