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Luxury Goods in Mexico

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    Report

  • 50 Pages
  • October 2025
  • Region: Mexico
  • Euromonitor International
  • ID: 2398418
Retail value sales of luxury goods in Mexico demonstrated robust growth in 2025, maintaining the upward trend observed in preceding years. The overall performance was shaped by a combination of macroeconomic stability and a steadily expanding affluent consumer demographic, reinforcing Mexico's status as a key luxury market within Latin America. Notwithstanding expected modest GDP growth, consumer confidence in discretionary spending on luxury goods remained resilient.

The Luxury Goods in Mexico report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Luxury goods in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for luxury goods?
MARKET DATA
  • Table 1 Sales of Luxury Goods by Category: Value 2020-2025
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2020-2025
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2020-2024
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2021-2024
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2025
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2025-2030
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EXPERIENTIAL LUXURY IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Wealthy travellers drive growth in experiential luxury through immersive stays
  • Luxury hospitality brands enhance guest experiences
  • Affluent consumers demand bespoke luxury experiences and players respond
PROSPECTS AND OPPORTUNITIES
  • Rising demand for luxury experiences and increasing tourist arrivals to drive growth
  • Luxury travel experiences in Mexico to be driven by wellness and cultural heritage
  • Operators will prioritise sustainability to help drive growth in experiential luxury
CATEGORY DATA
  • Table 9 Sales of Experiential Luxury by Category: Value 2020-2025
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2020-2024
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERFINE WINES/CHAMPAGNE AND SPIRITS IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand for premium tequila and the growing reputation of Mexican wines contribute to growth for fine wines/champagne and spirits
  • Growing demand for premium alcoholic drinks as consumers are influenced by international trends
  • Distribution expansion helps drive sales growth for fine wines/champagne and spirits
PROSPECTS AND OPPORTUNITIES
  • Growing demand expected for premium and health-conscious luxury beverages
  • Growing demand for home consumption to drive off-trade growth
  • More luxury brands to adopt sustainable practices to attract consumers
CATEGORY DATA
  • Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
  • Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
  • Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPREMIUM AND LUXURY CARS IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premium and luxury cars sees growth driven by sustainability and experiences
  • Growing demand for performance and technology, along with availability of finance
  • Mercedes-Benz, BMW and Audi dominate, and increasingly focus on electric vehicles
PROSPECTS AND OPPORTUNITIES
  • Demand for premium and luxury cars to be driven by differentiation, technological innovation and safety
  • Move expected towards sustainability in premium and luxury cars
  • Luxury car manufacturers likely to focus on environmentally friendly technology in launches
CATEGORY DATA
  • Table 22 Sales of Premium and Luxury Cars: Value 2020-2025
  • Table 23 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
  • Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
  • Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
  • Table 26 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
  • Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPERSONAL LUXURY IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Designer apparel and footwear (ready-to-wear)
  • Luxury eyewear
  • Luxury jewellery
  • Luxury leather goods
  • Luxury wearables electronics
  • Luxury timepieces
  • Luxury writing instruments and stationery
  • Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Sustainable practices anticipated to drive growth in personal luxury
  • Luxury brands likely to enhance customer engagement through personalised experiences
  • Retailers of personal luxury goods to adopt omnichannel strategies to boost engagement
CATEGORY DATA
  • Table 28 Sales of Personal Luxury by Category: Value 2020-2025
  • Table 29 Sales of Personal Luxury by Category: % Value Growth 2020-2025
  • Table 30 NBO Company Shares of Personal Luxury: % Value 2020-2024
  • Table 31 LBN Brand Shares of Personal Luxury: % Value 2021-2024
  • Table 32 Distribution of Personal Luxury by Format: % Value 2020-2025
  • Table 33 Forecast Sales of Personal Luxury by Category: Value 2025-2030
  • Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2025-2030
  • COUNTRY REPORTS DISCLAIMER