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Pet Care in Turkey

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    Report

  • 55 Pages
  • May 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 2398421
Pet care in Turkey in 2024 is seeing local consumers showing an increasingly cautious attitude towards consumption. The economic uncertainty the country throughout the review period has resulted in a widespread conservative and reluctant approach in terms of spending, including on pet care, and volume sales have slowed consistently since 2021 in a pattern that is persisting in 2024.

The Pet Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Pet care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for pet care?
MARKET INDICATORS
  • Table 1 Pet Populations 2019-2024
MARKET DATA
  • Table 2 Sales of Pet Food by Category: Volume 2019-2024
  • Table 3 Sales of Pet Care by Category: Value 2019-2024
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2019-2024
  • Table 5 Sales of Pet Care by Category: % Value Growth 2019-2024
  • Table 6 NBO Company Shares of Pet Food: % Value 2019-2023
  • Table 7 LBN Brand Shares of Pet Food: % Value 2020-2023
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
  • Table 11 Distribution of Pet Care by Format: % Value 2019-2024
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2024
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2019-2024
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2024-2029
  • Table 16 Forecast Sales of Pet Care by Category: Value 2024-2029
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
DOG FOOD IN TURKEYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume sales see continued slowed growth while stray dogs support sales in lower-priced products
  • Economy dry dog food on the rise
  • Healthy raw food expands, while frozen food start-ups see success
PROSPECTS AND OPPORTUNITIES
  • Therapeutic dog food set to see further strong growth
  • Innovation in snacks and eco-friendly packaging will pick up pace
  • Economy segment will continue to benefit from widespread feeding of stray dogs
CATEGORY INDICATORS
  • Table 19 Dog Owning Households: % Analysis 2019-2024
  • Table 20 Dog Population 2019-2024
  • Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
  • Summary 2 Dog Food by Price Band 2024
  • Table 22 Sales of Dog Food by Category: Volume 2019-2024
  • Table 23 Sales of Dog Food by Category: Value 2019-2024
  • Table 24 Sales of Dog Food by Category: % Volume Growth 2019-2024
  • Table 25 Sales of Dog Food by Category: % Value Growth 2019-2024
  • Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
  • Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
  • Table 28 NBO Company Shares of Dog Food: % Value 2019-2023
  • Table 29 LBN Brand Shares of Dog Food: % Value 2020-2023
  • Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
  • Table 31 Distribution of Dog Food by Format: % Value 2019-2024
  • Table 32 Forecast Sales of Dog Food by Category: Volume 2024-2029
  • Table 33 Forecast Sales of Dog Food by Category: Value 2024-2029
  • Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
  • Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029
CAT FOOD IN TURKEYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Turkish consumers opt for cats over dogs
  • Sales via supermarkets and discounters continue to rise
  • Veterinary clinics playing key role in promoting premium cat food
PROSPECTS AND OPPORTUNITIES
  • Supermarkets, discounters and e-commerce will continue to rise during forecast period
  • Enriched cat food to enjoy further development
  • Sustainability concerns to remain key in cat food
CATEGORY INDICATORS
  • Table 36 Cat Owning Households: % Analysis 2019-2024
  • Table 37 Cat Population 2019-2024
  • Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
  • Summary 3 Cat Food by Price Band 2024
  • Table 39 Sales of Cat Food by Category: Volume 2019-2024
  • Table 40 Sales of Cat Food by Category: Value 2019-2024
  • Table 41 Sales of Cat Food by Category: % Volume Growth 2019-2024
  • Table 42 Sales of Cat Food by Category: % Value Growth 2019-2024
  • Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
  • Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
  • Table 45 NBO Company Shares of Cat Food: % Value 2019-2023
  • Table 46 LBN Brand Shares of Cat Food: % Value 2020-2023
  • Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
  • Table 48 Distribution of Cat Food by Format: % Value 2019-2024
  • Table 49 Forecast Sales of Cat Food by Category: Volume 2024-2029
  • Table 50 Forecast Sales of Cat Food by Category: Value 2024-2029
  • Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
  • Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029
OTHER PET FOOD IN TURKEYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fish population continues to decline
  • Pet shops and superstores remains important channel
  • Shrinking small mammal population
PROSPECTS AND OPPORTUNITIES
  • Pet humanisation trend benefits other pet food
  • Pet shops and superstores will expand within other pet food
  • Population development will continue to affect future progress
CATEGORY INDICATORS
  • Table 53 Other Pet Population 2019-2024
CATEGORY DATA
  • Table 54 Sales of Other Pet Food by Category: Volume 2019-2024
  • Table 55 Sales of Other Pet Food by Category: Value 2019-2024
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2019-2024
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2019-2024
  • Table 58 LBN Brand Shares of Bird Food: % Value 2020-2023
  • Table 59 LBN Brand Shares of Fish Food: % Value 2020-2023
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2020-2023
  • Table 61 Distribution of Other Pet Food by Format: % Value 2019-2024
  • Table 62 Forecast Sales of Other Pet Food by Category: Volume 2024-2029
  • Table 63 Forecast Sales of Other Pet Food by Category: Value 2024-2029
  • Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2024-2029
  • Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2024-2029
PET PRODUCTS IN TURKEYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Humanisation trend benefits pet products
  • E-commerce offers rapidly expanding range of affordable options and new varieties
  • Polarisation increasingly evident in cat litter
PROSPECTS AND OPPORTUNITIES
  • Pet products faces bright future in Turkey
  • Sustainability concerns will continue to rise, while cat litter is likely to see more premiumisation
  • Tech trends to make their mark in pet products
CATEGORY DATA
  • Table 66 Sales of Pet Products by Category: Value 2019-2024
  • Table 67 Sales of Pet Products by Category: % Value Growth 2019-2024
  • Table 68 Sales of Pet Healthcare by Type: % Value 2019-2024
  • Table 69 Sales of Other Pet Products by Type: % Value 2019-2024
  • Table 70 NBO Company Shares of Pet Products: % Value 2019-2023
  • Table 71 LBN Brand Shares of Pet Products: % Value 2020-2023
  • Table 72 Distribution of Pet Products by Format: % Value 2019-2024
  • Table 73 Forecast Sales of Pet Products by Category: Value 2024-2029
  • Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2024-2029