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Eyewear in Sweden

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    Report

  • 32 Pages
  • June 2025
  • Region: Sweden
  • Euromonitor International
  • ID: 2398462
Eyewear in Sweden is maintaining steady growth in 2025, with value outpacing volume across many categories due to premiumisation, innovation, and price increases.

The Eyewear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eyewear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Eyewear in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for eyewear?
MARKET DATA
  • Table 1 Sales of Eyewear by Category: Volume 2020-2025
  • Table 2 Sales of Eyewear by Category: Value 2020-2025
  • Table 3 Sales of Eyewear by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Eyewear by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Eyewear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Eyewear: % Value 2021-2024
  • Table 7 Distribution of Eyewear by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Eyewear by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Eyewear by Category: Value 2025-2030
  • Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN SWEDENKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Ongoing growth supported by price increases and advanced features
  • EyeQ demonstrates the popularity of private label brands
  • Myopia control influences developments in contact lens features
PROSPECTS AND OPPORTUNITIES
  • Steady and slow growth expected across the forecast period
  • Digital innovation in contact lenses expected to remain limited
  • Sustainability trends in contact lenses remain industry-driven
CATEGORY DATA
  • Table 12 Sales of Contact Lenses by Category: Volume 2020-2025
  • Table 13 Sales of Contact Lenses by Category: Value 2020-2025
  • Table 14 Sales of Contact Lenses by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Contact Lenses by Category: % Value Growth 2020-2025
  • Table 16 Sales of Contact Lens Solutions: Value 2020-2025
  • Table 17 Sales of Contact Lens Solutions: % Value Growth 2020-2025
  • Table 18 Sales of Contact Lenses by Type: % Value 2020-2025
  • Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2020-2025
  • Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2020-2025
  • Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2020-2025
  • Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2020-2025
  • Table 23 NBO Company Shares of Contact Lenses: % Value 2020-2024
  • Table 24 LBN Brand Shares of Contact Lenses: % Value 2021-2024
  • Table 25 Distribution of Contact Lenses by Format: % Value 2020-2025
  • Table 26 Distribution of Contact Lens Solutions by Format: % Value 2020-2025
  • Table 27 Forecast Sales of Contact Lenses by Category: Volume 2025-2030
  • Table 28 Forecast Sales of Contact Lenses by Category: Value 2025-2030
  • Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2025-2030
  • Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2025-2030
  • Table 31 Forecast Sales of Contact Lens Solutions: Value 2025-2030
  • Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2025-2030
SPECTACLES IN SWEDENKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Spectacles continiue to show stable growth thanks to steady demand
  • Consumers more inclined to purchase high-quality lenses and cheaper frames if seeking to save on costs
  • Myopia control spectacles lenses remain a small but steadily growing area of development
PROSPECTS AND OPPORTUNITIES
  • Low and steady growth expected to continue, with value supported by premiumisation
  • Optical stores remain important for sales of spectacles
  • Sustainability trends gain traction in spectacles
CATEGORY DATA
  • Table 33 Sales of Spectacles by Category: Volume 2020-2025
  • Table 34 Sales of Spectacles by Category: Value 2020-2025
  • Table 35 Sales of Spectacles by Category: % Volume Growth 2020-2025
  • Table 36 Sales of Spectacles by Category: % Value Growth 2020-2025
  • Table 37 Sales of Spectacle Lenses by Type: % Value 2020-2025
  • Table 38 NBO Company Shares of Spectacles: % Value 2020-2024
  • Table 39 LBN Brand Shares of Spectacles: % Value 2021-2024
  • Table 40 Distribution of Spectacles by Format: % Value 2020-2025
  • Table 41 Forecast Sales of Spectacles by Category: Volume 2025-2030
  • Table 42 Forecast Sales of Spectacles by Category: Value 2025-2030
  • Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2025-2030
  • Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2025-2030
SUNGLASSES IN SWEDENKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sunglasses remains one of the most dynamic categories within eyewear
  • Polarisation between high-end names and private label noted
  • Optical stores remain important, although sunglasses are also easy to purchase through other channels
PROSPECTS AND OPPORTUNITIES
  • Ongoing growth expected for sunglasses, thanks to myriad trends
  • Sustainability trends gain further visibility in sunglasses
  • Sports sunglasses tipped to see stready growth
CATEGORY DATA
  • Table 45 Sales of Sunglasses: Volume 2020-2025
  • Table 46 Sales of Sunglasses: Value 2020-2025
  • Table 47 Sales of Sunglasses: % Volume Growth 2020-2025
  • Table 48 Sales of Sunglasses: % Value Growth 2020-2025
  • Table 49 NBO Company Shares of Sunglasses: % Value 2020-2024
  • Table 50 LBN Brand Shares of Sunglasses: % Value 2021-2024
  • Table 51 Distribution of Sunglasses by Format: % Value 2020-2025
  • Table 52 Forecast Sales of Sunglasses: Volume 2025-2030
  • Table 53 Forecast Sales of Sunglasses: Value 2025-2030
  • Table 54 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
  • Table 55 Forecast Sales of Sunglasses: % Value Growth 2025-2030