Consumer Electronics in Thailand - Research and Markets

Consumer electronics overall is seeing slowed retail volume growth in 2022 compared to its performance in 2021, with many product areas still falling. Leading the decline is imaging devices, followed by home audio and cinema. In-car entertainment and computers and peripherals are also in negative growth. By contrast, wearable electronics is rising fastest, with portable players in second place - thanks entirely to wireless speakers. Performances in 2022 are now less influenced by the fallout fro...

The Consumer Electronics in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Electronics market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER ELECTRONICS IN THAILAND

EXECUTIVE SUMMARY

Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 2 Sales of Consumer Electronics by Category: Value 2017-2022
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN THAILANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Supply chain constraints contribute to widespread declines within computers and peripherals in 2022
Acer stays on top and expands across categories, while e-sports and gaming support upgrade sales
Desktops in descent as consumers demand portability, and tablets rises in business but falls in retail

PROSPECTS AND OPPORTUNITIES

Decline to persist with demand from niche groups insufficient to turn growth positive
Monitors will fall as printers rises
Laptops to drop deeply and rise to only slightly positive growth by end of forecast period

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 16 Sales of Computers by Category: Business Volume 2017-2022
Table 17 Sales of Computers by Category: Business Value MSP 2017-2022
Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022
Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027

IN-CAR ENTERTAINMENT IN THAILANDKEY DATA FINDINGS

2022 DEVELOPMENTS

In-car navigation drives closer to obsolescence thanks to smartphone apps
Pioneer maintains overall lead while Sony moves forward
Modification trend dies off thanks to travel restrictions and budget constraints

PROSPECTS AND OPPORTUNITIES

In-car navigation to see deepest descent despite some support from commercial use
Electric vehicles prove yet another obstacle to development in in-car entertainment
Store-based retail channels still lead but e-commerce is set to rise

CATEGORY DATA

Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027

HOME AUDIO AND CINEMA IN THAILANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Evolving lifestyles further subvert growth in home audio and cinema
Pioneer leads, only just ahead of Aconatic and Sony
Home audio products fall further from grace with old-fashioned feel in face of more modern alternatives

PROSPECTS AND OPPORTUNITIES

Private entertainment trend and smaller living spaces to undermine growth
Digital media players docks will fail to attract despite falling unit prices
Though e-commerce is set to rise, consumers prefer face-to-face sales for home audio and cinema products

CATEGORY DATA

Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027

HOME VIDEO IN THAILANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Chip shortage sees prices rise while OLED TVs leads growth in 2022

Samsung leads with continuous innovation but still loses share to second-ranked LG

Promotions take on new importance in light of price-sensitivity, though OLED TVs surges ahead

PROSPECTS AND OPPORTUNITIES

Growth will still be driven by televisions while video players fall fast
OLED unlikely to replace LCD by the end of the forecast period
Players to invest more in smart TVs and innovate in line with current trends

CATEGORY DATA

Table 53 Sales of Home Video by Category: Volume 2017-2022
Table 54 Sales of Home Video by Category: Value 2017-2022
Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022
Table 56 Sales of Home Video by Category: % Value Growth 2017-2022
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 58 NBO Company Shares of Home Video: % Volume 2018-2022
Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022
Table 60 Distribution of Home Video by Channel: % Volume 2017-2022
Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027
Table 62 Forecast Sales of Home Video by Category: Value 2022-2027
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027

IMAGING DEVICES IN THAILANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Competition from smartphones prevents positive growth in imaging devices
GoPro leads, and Sony and Canon shift to SLR cameras
Brands begin to focus on specific consumer groups with targeted devices and functionalities

PROSPECTS AND OPPORTUNITIES

Smartphones leave no room for significant growth in imaging devices
Niche consumer base to become target for players focused on high-end products
Appliances and electronics specialists maintains distribution lead but retailers may need to diversify to remain competitive

CATEGORY DATA

Table 66 Sales of Imaging Devices by Category: Volume 2017-2022
Table 67 Sales of Imaging Devices by Category: Value 2017-2022
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 69 Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Imaging Devices: % Volume 2018-2022
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2019-2022
Table 72 Distribution of Imaging Devices by Channel: % Volume 2017-2022
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2022-2027
Table 74 Forecast Sales of Imaging Devices by Category: Value 2022-2027
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027

PORTABLE PLAYERS IN THAILANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Portable medias players suffer smartphones impact and e-readers remain invisible
JBL holds onto lead, both overall and in wireless speakers
Wireless speakers drives overall growth with continued rise and high levels of activity from invested brands

PROSPECTS AND OPPORTUNITIES

Wireless speakers will be only positive performer over the forecast period
Portable media players and e-readers see no hope of upwards movement
Expansion of wireless speakers to create increasingly competitive environment, forcing brands to invest more in innovation

CATEGORY DATA

Table 77 Sales of Portable Players by Category: Volume 2017-2022
Table 78 Sales of Portable Players by Category: Value 2017-2022
Table 79 Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 80 Sales of Portable Players by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Portable Players: % Volume 2018-2022
Table 82 LBN Brand Shares of Portable Players: % Volume 2019-2022
Table 83 Distribution of Portable Players by Channel: % Volume 2017-2022
Table 84 Forecast Sales of Portable Players by Category: Volume 2022-2027
Table 85 Forecast Sales of Portable Players by Category: Value 2022-2027
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027

MOBILE PHONES IN THAILANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Slowed growth due to several factors, with smartphones rising as feature phones fall
Samsung still leads with broad portfolio
Expansion of 5G promises to push sales in smartphones across Thailand

PROSPECTS AND OPPORTUNITIES

Smartphones to see continued growth thanks to investment and innovation while feature phones get left further behind
Unit prices will rise in line with evolving technology, with some polarisation predicted
Players to place more importance on environmental impact of production and products

CATEGORY DATA

Table 88 Sales of Mobile Phones by Category: Volume 2017-2022
Table 89 Sales of Mobile Phones by Category: Value 2017-2022
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027

WEARABLE ELECTRONICS IN THAILANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Current health trends drive overall growth in wearable electronics in 2022
Xiaomi retains overall lead and launches new smartwatches in 2022
Outdoor activities inform innovation and Garmin introduces sports-focused smartwatches

PROSPECTS AND OPPORTUNITIES

Smart wearables to lead overall growth, boosted by sales in smartphones
Older consumers to shift to smart wearables as activity bands decline
Store-based retailers to benefit from rise in smart wearables; new developments will gain pace to cater to evolving demand

CATEGORY DATA

Table 101 Sales of Wearable Electronics by Category: Volume 2017-2022
Table 102 Sales of Wearable Electronics by Category: Value 2017-2022
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2017-2022
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2018-2022
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2017-2022
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2022-2027
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027

HEADPHONES IN THAILANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Headphones overall sees post-pandemic rebound growth, though only TWS earbuds is moving up
AirPods stays narrowly ahead of Xiaomi and Samsung
E-commerce maintains distribution lead in 2022

PROSPECTS AND OPPORTUNITIES