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Consumer Electronics in Thailand

  • ID: 2398468
  • Report
  • Region: Thailand
  • 73 pages
  • Euromonitor International
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Consumer electronics in Thailand registered small current value growth in 2019. It is perhaps not surprising that volume sales declined slightly given that the largest category, smartphones, has already reached saturation in the country, with every household owning at least one smartphone but most likely three.

The author's Consumer Electronics in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Electronics in Thailand

List of Contents and Tables
Executive Summary
Smartphones Control Other Devices - and the Market
Gaming Is A Serious Business in Thailand
Chinese Brands Are Hugely Popular With Thais Thanks To Low Prices and Good Quality
More People Are Shopping Online Although the Majority Prefer the Personal Touch
5g Could Open the Gates To A New Wave of Smart Devices in Thailand
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Tablets Need To Redefine Their Usp As Smartphones Are More Than A Match
the Gaming Craze Is Set To Boost High-spec Laptops Over the Forecast Period
Customised PCs Can Strike the Right Balance of Specification and Cost
Competitive Landscape
Leading Laptop Brands Invest in the Premium Segment and the Growing Gaming Trend
in Peripherals, Printers Face Decline While Monitors for Business Use Mitigate Overall Fall in Sales
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
Table 16 Sales of Computers by Category: Business Volume 2014-2019
Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
Table 20 Sales of Laptops by Form Factor 2018-2019
Table 21 Sales of Tablets by Operating System 2014-2019
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
Table 34 Forecast Sales of Tablets by Operating System 2019-2024
Headlines
Prospects
Multifunctional Smartphones Are Bad News for In-car Navigation
Rising Sales of New Cars Are Detrimental To After-market Products in In-car Entertainment
Strictly Monitored Traffic Laws Lead To Demand for Hands-free Connectivity on the Road
Competitive Landscape
Pioneer Is First for Sales in In-dash Media Players Where Chinese Competition Is Rising
Mg's Use of I-smart Proves A Savvy Move in Overcoming A Language Barrier
Thais' Drive for New Experience and Greater Convenience Makes Hands-free and Smartphone Systems Popular Additions
Category Data
Table 35 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 36 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Headlines
Prospects
Shift To Wireless Connectivity and Smaller Residential Spaces Makes the Category Increasingly Overlooked
the Actual Experience Beats the Virtual Experience When It Comes To Buying Home Audio and Cinema
Competitive Landscape
Pioneer Leads A Competitive, Promotional-driven Category
International Names Matter To Thais
Wireless Devices Are in Sync With Modern Lifestyles
Category Data
Table 46 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 47 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Headlines
Prospects
Lcd TVs Are by Far the Most Popular Thanks To Affordable Prices and Wide Availability
Internet Smart Looks A Better Bet Than 3d Technology
Competitive Landscape
Two Leading South Korean Brands With Different Growth Strategies
Sony Focuses on Making TVs Perform Like Smartphones
Category Data
Table 57 Sales of Home Video by Category: Volume 2014-2019
Table 58 Sales of Home Video by Category: Value 2014-2019
Table 59 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 60 Sales of Home Video by Category: % Value Growth 2014-2019
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
Table 63 NBO Company Shares of Home Video: % Volume 2015-2019
Table 64 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 65 Distribution of Home Video by Channel: % Volume 2014-2019
Table 66 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 67 Forecast Sales of Home Video by Category: Value 2019-2024
Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 69 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024
Headlines
Prospects
Smartphone Benefits, Including Photo Quality, Outweigh Those of the Digital Camera
Live Video Posts Are Hugely Popular Online, Sparking Rising Demand for Video-recording Digital Cameras, While Wi-fi-enabled Models Ease File Transfer
Mirrorless Cameras Provide A Lighter Option
Competitive Landscape
Fujifilm Focuses on the Younger Generation
Gopro Is A Hero Brand With Travellers and Outdoor Enthusiasts
the Big Camera Festival Is A Win-win for Brands and Consumers
Category Data
Table 72 Sales of Imaging Devices by Category: Volume 2014-2019
Table 73 Sales of Imaging Devices by Category: Value 2014-2019
Table 74 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 75 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 76 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 77 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 78 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 79 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 80 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 81 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024
Headlines
Prospects
Social Media's Huge Popularity Means Everyone Needs A Phone With A Good Camera
Smartphones With the Latest Technology Help Raise the Average Unit Price
Mobiles That Can Provide Good-quality Live Video Streaming Are A Must for Business and News Reporters
Competitive Landscape
Offering Good-quality Smartphones at Lower Prices Is the Way To Attract Most Thais
Samsung Places Its Hopes on the Galaxy S10, While Razer Looks To Capitalise on the Gaming Craze in Thailand
Bundles Are Good Ways To Entice New Customers
Category Data
Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
Table 86 Sales of Mobile Phones by Category: Value 2014-2019
Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024
Headlines
Prospects
Wireless Speakers Are the Future of Portable Players, Reaching New Levels of Connectivity
Wireless Earpieces Are A Work in Progress, While Smart Wireless Speakers Await A Thai Language Platform
Portable Players To Be Revamped To Compete With Smartphones
Competitive Landscape
Jbl Thinks Outside the Wireless Speakers Box
Targeting Niches Can Help Mitigate General Decline
Smartphones Can Do It All From the One Device
Category Data
Table 98 Sales of Portable Players by Category: Volume 2014-2019
Table 99 Sales of Portable Players by Category: Value 2014-2019
Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024
Headlines
Prospects
Regular Exercise Counts
Effective Segmentation by Demographic Holds Potential for Electronic Wearables
Combining A Smartwatch With A Credit Card Can Pay Off
Competitive Landscape
Garmin Has A Healthy Lead But Xiaomi Could Soon Be Hot on Its Heels
Smartwatches for Children Grow Rapidly As Parents Can Check Their Child's Location
Health and Convenience Features Drive Apple Watch Innovation
Category Data
Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 110 Sales of Wearable Electronics by Category: Value 2014-2019
Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2015-2019
Table 112 Sales of Wearable Electronics by Category: % Value Growth 2015-2019
Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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