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Consumer Lifestyles in Chile

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  • 79 Pages
  • November 2022
  • Region: Chile
  • Euromonitor International
  • ID: 246348
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Chile.

The Consumer Lifestyles in Chile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Overview market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Consumer landscape in Chile 2022
  • Life priorities
  • Finding time for themselves is a priority for Chileans
  • Prioritising time for favourite activities comes above time for work
  • Chileans like to stand out from the crowd and be distinct from others
  • Curated experiences are valued by all generations
  • Consumers like to try new products and services from researched and trusted brands
  • Millennials more focused on fully researching products they use
  • Home life
  • Chileans have higher rates of home working than the global average
  • Baby boomers regularly connect with family and friends online
  • Proximity to public transport is more important to older generations
  • Eating habits
  • Chileans eat less ready-prepared food than their global counterparts
  • Low price is an important feature for Chilean consumers
  • Millennials are leading the way to a more flexitarian diet
  • Chileans more likely to enjoy a post-dinner snack at the weekends
  • Generation Z have a more relaxed approach to mealtimes
  • Working life
  • A job that offers a strong work-life balance ranks above job security
  • Being able to work from home gains more importance with age
  • High salaries are more important than job security to younger cohorts
  • Expectations of flexibility and home working exceed global averages
  • A high proportion of Baby Boomers expect to work from home
  • Leisure habits
  • Millennials socialise more in-person than other generations
  • Chileans enjoy regular leisure shopping trips
  • Millennials are more actively engaged in leisure pursuits than other cohorts
  • Over half managed at least one domestic leisure trip in the last 12 months
  • Shopping opportunities are least important travel feature for Chileans
  • Relaxation is the most important travel feature for all generations
  • Health and wellness
  • Women take health supplements/vitamins more frequently than men
  • Cycling and running popular regular exercise routines for over a quarter of Chileans
  • Millennials are most active regular exercisers
  • Sleep aids appeal more to Chileans than global average
  • Meditation most popular stress-relief across all generations
  • Sustainable living
  • Over two thirds of Chileans are worried about climate change
  • Older generations working harder to have a more positive impact on the planet
  • Reducing the use of plastics is a top environmental concern
  • Using sustainable packaging is a top green activity, especially for Boomers
  • Consumers are community-minded and share their opinions on media
  • Baby Boomers make their buying decisions based on brands/companies’ beliefs
  • Shopping habits
  • Consumers are focusing on buying less to afford better quality products
  • Gen X are more focused on buying fewer items to afford higher quality things
  • Consumers are most influenced by friends and family recommendations
  • Product label information is more important to Baby Boomers
  • Consumers are motivated by the convenience of subscription services
  • Baby Boomers particularly like the convenience provided by subscription services
  • Consumers shop in-store to see and try and for immediate purchase
  • Baby boomers far more motivated than other cohorts by seeing/trying first
  • Best price and immediate purchase the biggest motivators to shop online
  • Generation Z more motivated to shop online by free shipping and best price
  • Spending habits
  • Consumers have mixed intentions on future spending on travel and holidays
  • Nearly half of consumers intend to spend less over the next 12 months
  • Technology
  • Low level of consumers will freely share their personal information online
  • Millennials highly engaged online but actively manage their data sharing and privacy
  • A high percentage of consumers own a gaming system console
  • Consumers have embraced wearable technology of all types
  • Chileans are very active browsing online and updating social networks
  • Over half of Generation Z take part in online video gaming every week