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Retailing in New Zealand

  • ID: 246467
  • Report
  • Region: Australasia, New Zealand
  • 112 Pages
  • Euromonitor International
1 of 3

FEATURED COMPANIES

  • Amway of New Zealand Ltd
  • Caltex New Zealand Ltd
  • Esteem Jewellery Ltd
  • Limited
  • Paper Plus NZ Ltd
  • Shell New Zealand Ltd
  • MORE
The positive performance of retailing in 2018 can be attributed to the nation’s strong economy and the accompanying rise in disposable incomes. It also benefited from New Zealand’s growing population, which was a result of high net migration, especially in key regions such as Auckland, Wellington and Christchurch. With the rising population driving demand in retailing, more and more retail development is being carried out in these particular areas.

The Retailing in New Zealand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Amway of New Zealand Ltd
  • Caltex New Zealand Ltd
  • Esteem Jewellery Ltd
  • Limited
  • Paper Plus NZ Ltd
  • Shell New Zealand Ltd
  • MORE
Retailing in New Zealand

List of Contents and Tables
Executive Summary
Retailing Continues To See Growth in New Zealand in 2018
New Zealand's Booming Tourism Industry Drives Growth in Retailing
Home and Garden Specialist Retailers Sees Strong Growth in Store-based Retailing
Retailers Invest Heavily in Improving Their Online Capability
Retailing Is Expected To Maintain Growth Over the Forecast Period in New Zealand
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type,
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 13 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 25 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 27 Retailing GBO Company Shares: % Value 2014-2018
Table 28 Retailing GBN Brand Shares: % Value 2015-2018
Table 29 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 30 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 32 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 35 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 42 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 43 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Supermarkets Contributes To A Decline in Impulse Purchases in Convenience Stores
Expansion of the Ready Meals and Drinks Range To Better Compete
A Focus on Health and Wellness To Renew Growth
Competitive Landscape
Independent Stores Have Difficulty Competing
Seasonal Promotional Activities To Counter Slow Sales
Four Square Remains the Leading Brand, Although Sees A Declining Share
Channel Data
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 74 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 75 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 76 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Prospects
Prospects
Headlines
Prospects
Players Continue To Appeal To Consumers Through Price Promotions
Online Sales Become Increasingly Important To Supermarkets
Players in Supermarkets Introduce New Payment Options
Competitive Landscape
Woolworths (new Zealand) Leads Supermarkets
the Supermarkets Channel Remains Consolidated in 2018
Supermarkets Launch Apps To Improve the Customer Experience
Channel Data
Table 80 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 81 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 82 Supermarkets GBO Company Shares: % Value 2014-2018
Table 83 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 84 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 85 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 86 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Food Specialist Retailers Face Rising Competition From Small Supermarkets
Small Format Supermarkets Start To Offer Services Similar To Food Specialists
Local Councils Work To Reduce the Trading Hours of Alcoholic Drinks Stores
Competitive Landscape
Super Liquor Holdings Continues To Lead Traditional Grocery Retailers
Price Promotions and A Wide Product Range From Super Liquor Holdings
Traditional Grocery Retailers Faces Strong Competition From Supermarkets
Channel Data
Table 88 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 89 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 90 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 91 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 92 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 93 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 94 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 95 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 96 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 97 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 98 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 99 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 100 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 101 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 102 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 103 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Apparel and Footwear Specialist Retailers Continues To Face Intense Price Competition
the Exit of Well-established Brands
Sales Via Online Channels Are Projected To Increase Over the Forecast Period
Competitive Landscape
Cotton on Clothing (new Zealand) Continues To Lead
H&m Experiences the Strongest Value Growth in 2018
the Move Online
Channel Data
Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Seasonal Discounts Drive Sales in Electronics and Appliance Specialist Retailers
Internet Retailing Poses Strong Competition for Bricks-and-mortar Stores
Growth Is Projected To Slow Over the Forecast Period
Competitive Landscape
Harvey Norman Holdings Continues To Lead
Jb Hi-fi Continues To Experience Declining Sales in 2018
Offering Extra Services To Attract Consumers
Channel Data
Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Beauty Specialist Retailers Is Projected To Post A Positive Performance
Online Players Move Into the Physical World
Chemist Warehouse Ramps Up the Competition
Competitive Landscape
Green Cross Health Continues To Lead Health and Beauty Specialist Retailers
Mecca Brands Experiences the Strongest Value Growth in 2018
the Focus on In-store Services
Channel Data
Headlines
Prospects
Demand for Inexpensive and Trendy Homewares Drives Growth
Offering On-trend Products at Affordable Prices
Sales Via Online Channels Are Projected To Increase Over the Forecast Period
Competitive Landscape
Popular Home and Garden Specialist Retailer Ikea Is Unlikely To Enter New Zealand
New Brands Enter Home and Garden Specialist Retailers
Players Move Online
Channel Data
Table 120 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 121 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 122 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 123 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 124 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 125 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 126 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 127 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 128 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 129 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 130 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 131 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Department Stores Become An Extension To the Lifestyle Trend
the Shopping Experience Is Improved To Remain Competitive
Department Stores Continues To Face Increasing Competition From Internet Retailing
Competitive Landscape
Farmers Continues To Dominate Department Stores
Farmers Launches New Formats To Remain Relevant
Players in Department Stores Expand Their Store Networks
Channel Data
Table 132 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 133 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 134 Department Stores GBO Company Shares: % Value 2014-2018
Table 135 Department Stores GBN Brand Shares: % Value 2015-2018
Table 136 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 137 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 138 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 139 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Variety Stores Experiences Competition From Other Channels
the Challenge of Rising Operating Costs
Competitive Landscape
Brand Owners in Variety Stores Face Strong Competition
Variety Stores Remains A Fragmented Channel
Channel Data
Table 140 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 141 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 142 Variety Stores GBO Company Shares: % Value 2014-2018
Table 143 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 144 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 145 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 146 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 147 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Direct Selling Is Set To Continue To Decline Over the Forecast Period
Physical Retailers Are Developing the In-store Experience, Which Will Hamper Growth
Brand Owners Invest in Marketing Tools To Engage Digital-savvy Consumers
Competitive Landscape
Avon Exits New Zealand
Brand Owners Develop Online Strategies To Remain Competitive
Direct Sellers Increasingly Use the Internet To Communicate With Consumers
Channel Data
Table 148 Direct Selling by Category: Value 2013-2018
Table 149 Direct Selling by Category: % Value Growth 2013-2018
Table 150 Direct Selling GBO Company Shares: % Value 2014-2018
Table 151 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 152 Direct Selling Forecasts by Category: Value 2018-2023
Table 153 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers' Shift Away From Traditional Television Limits Growth
Home Shopping Struggles To Compete Against Internet Retailing
Store-based Retailers Are Also Strong Competition for Home Shopping
Competitive Landscape
Ezibuy Remains the Leading Brand in Home Shopping
Home Shopping Continues To Be A Challenging Category
Channel Data
Table 154 Homeshopping by Category: Value 2013-2018
Table 155 Homeshopping by Category: % Value Growth 2013-2018
Table 156 Homeshopping GBO Company Shares: % Value 2014-2018
Table 157 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 158 Homeshopping Forecasts by Category: Value 2018-2023
Table 159 Homeshopping Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
New Zealanders Are Increasingly Shopping Online
Secure Payments and Timely Delivery Are Important Factors for Consumers
Proposed Changes on Charging Gst on International E-commerce
Competitive Landscape
Catch Group Launches in New Zealand
Kogan Shakes Up Online Consumer Electronics and Appliances
Countdown Online Maintains Its Lead
Channel Data
Table 160 Internet Retailing by Category: Value 2013-2018
Table 161 Internet Retailing by Category: % Value Growth 2013-2018
Table 162 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 163 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 164 Internet Retailing Forecasts by Category: Value 2018-2023
Table 165 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Packaged Drinks Set To Remain Key Products Sold Through Vending
Cigarette Vending Machines Are A Solution To Tobacco-driven Robberies
Competitive Landscape
Coca-Cola Amatil (nz) Leads Vending
the Number of Vending Machines Is Projected To Increase Over the Forecast Period
Channel Data
Table 166 Vending by Category: Value 2013-2018
Table 167 Vending by Category: % Value Growth 2013-2018
Table 168 Vending GBO Company Shares: % Value 2014-2018
Table 169 Vending GBN Brand Shares: % Value 2015-2018
Table 170 Vending Forecasts by Category: Value 2018-2023
Table 171 Vending Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Mobile Commerce Continues To Rise
Access To 4g Speeds
International Retailers Enter the New Zealand Market
Competitive Landscape
Sephora Launches A Mobile App
Catch Group Is Growing in Popularity
Improving the User Experience To Boost Mobile Sales
Channel Data
Table 172 Mobile Internet Retailing: Value 2013-2018
Table 173 Mobile Internet Retailing: % Value Growth 2013-2018
Table 174 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 175 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amway of New Zealand Ltd
  • Caltex New Zealand Ltd
  • Esteem Jewellery Ltd
  • Limited
  • Paper Plus NZ Ltd
  • Shell New Zealand Ltd
  • MORE
New Zealand economy surges ahead

2005 saw a continuation of the upward growth trend of GDP evident since 2000. The observed increase in economic activity is mainly due to increases in internal demand. This demand was sustained mainly by higher household expenditure on consumer durables and new housing construction, and a rise in business investment.

Retailing in New Zealand performed well over the review period. Retailing was spurred by the strong New Zealand Dollar, which in turn created competitive pricing for imported consumer goods and also attracted a number of overseas businesses have set up in New Zealand or opened branches there. Australian businesses expanded into branches in New Zealand since the Australia-New Zealand Closer Economic Relations and Trade Agreement (CER) in 1983. Major players include Foodland Associated Ltd and Warehouse Group.

Low unemployment rate affects retailers

Business confidence is crucial for the health of retail because it encourages business owners to open new shops and hire more staff. However, many retail owners reported difficulty in finding workers and this is unlikely to change during the first few years of the review period. The unemployment rate fell steadily during 2004, reaching a 10 year low. With unemployment at low levels (4% in 2004), fewer workers are inclined to work in retail, where pay rates are often well below the national average and working hours can be unsociable.

Constrasting trends in grocery retailing

The grocery retailing landscape is showing two marked trends. On the one hand, convenience through one-stop shopping such as convenience stores and supermarkets is proving popular but so too is food specialists. Influenced by consumers’ busier lifestyles, supermarkets are offering more pre-prepared meals and moving into more non-grocery product categories. On the other hand, there was a shift back towards patronising food specialists as more consumers have the perception that groceries there are fresher and there is a wider range. Sales through supermarkets, convenience stores and food specialists increased at the expense of corner dairies and independent grocers. Those that survived increased the range of goods and services such as a wide range of magazines or even photocopying services to attract more customers.

Non-grocery retailers towing into big box format

Mixed retailers face a threat from the rising popularity of non-grocery specialists. There is a trend of customers shifting of preference from mixed retailers to non-grocery specialists because of the rising number of non-grocery specialists and the result of "big box" format store concept. This trend was apparent in DIY and hardware stores. For instance, Mitre 10 introduced MEGA in 2004. MEGA offers the most extensive DIY and hardware product range as compared to its existing stores.

Bright outlook

Household and business spending are likely to continue to be the main sources of GDP growth heading into the forecast period, although their impetus will begin to lessen. Rising interest rates, slower house price growth and lower migration levels are expected in 2006, with the result that the domestic demand growth is forecast to maintain an annual average rate similar to the review period. Grocery and non-grocery retailing will continue to outshine non-store retailing over the forecast period. Competition between large retailers in grocery and non-grocery retailing will continue to squeeze out smaller retailers. However, sales through speciality and niche outlets are expected to grow as consumers have more disposable income, and become more demanding and discerning, turning to higher quality products and services.
Note: Product cover images may vary from those shown
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Companies Mentioned Include:
- Amway of New Zealand Ltd
- Appliance Connexion Ltd
- Avon Cosmetics Ltd
- Betta Stores Ltd
- Body Shop Plc, The
- BP Oil New Zealand Ltd
- Briscoe Group Ltd
- Caltex New Zealand Ltd
- Care Chemist Services Ltd
- City Stop Ltd
- Coca-Cola Amatil (NZ) Ltd
- Coles Myer Ltd
- Crabtree & Evelyn Ltd
- Direct 2 U Ltd
- Esteem Jewellery Ltd
- Exxonmobile Chemical New Zealand Ltd
- Farmers' Trading Co Ltd, The
- Fletcher Building Ltd
- Foodland Associated Ltd (FAL)
- Foodstuffs (Auckland) Ltd
- Foodstuffs (South Island) Ltd
- Foodstuffs (Wellington) Ltd
- Gresham Private Equity Ltd
- Hallenstein Glasson Holdings Ltd
- Harvey Norman Holdings Ltd
- Hellaby Holdings Ltd
- Home Direct Ltd
- Infogate Ltd
- Life Pharmacy Ltd
- Limited
- L'Occitane NZ Ltd
- L'Oréal New Zealand Ltd
- Lush (New Zealand) Ltd
- Mannatech Ltd
- Mary Kay Cosmetics (New Zealand) Inc
- Mitre 10 New Zealand
- Night 'N' Day Foodstores Ltd
- Nu Skin Enterprises New Zealand Inc
- Nutrimetics International (New Zealand) Ltd
- Pacific Equity Partners (NZ) Ltd
- Pacific Retail Group Ltd
- Paper Plus NZ Ltd
- Pharmacybrands Ltd
- Postie Plus Ltd
- Pumpkin Patch Ltd
- Quality Garments Pty Ltd
- Retail X
- Retravision NZ Ltd
- Shell New Zealand Ltd
- Smiths City Group Ltd
- The Chemist Shop Ltd
- Undercoverwear Ltd
- Vending Direct Ltd
- VTL Group Ltd
- Warehouse Group Ltd, The
- Wesfarmers Ltd
- WH Smith Plc
- Woolworths (New Zealand) Ltd
Note: Product cover images may vary from those shown
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