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Consumer Health in Mexico

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    Report

  • 118 Pages
  • September 2025
  • Region: Mexico
  • Euromonitor International
  • ID: 2477255
Mexico’s consumer health industry is facing a challenging year in 2025. Although retail value growth continues, the pace of expansion has slowed compared to that recorded during the review period. This deceleration is influenced by a combination of economic, regulatory and trade uncertainties.

The Consumer Health in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Pain relief drives demand in analgesics in Mexico
  • Bayer leads, benefiting from strategic research and success of Aspirin Boost
  • Pharmacy chains cement leadership
PROSPECTS AND OPPORTUNITIES
  • Steady growth ahead for analgesics as pharmacies expands OTC access
  • Innovation centres on efficacy and convenience
  • Rising demand for natural pain relief drives shift towards complementary solutions
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Cough outbreak fuels double-digit growth in 2025
  • Mondelez leads while Bayer benefits from longstanding trust
  • Mexico’s pharmacy giants drive accessibility and affordability
PROSPECTS AND OPPORTUNITIES
  • Further growth forecast thanks to preventative self-care trend
  • Tailored products shape development
  • Herbal remedies gain popularity in Mexico
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Antacids sustain growth amid slower overall category performance
  • Genomma Lab leads in value, Picot brand rises fastest
  • Pharmacies as the preferred channel for digestive remedies
PROSPECTS AND OPPORTUNITIES
  • Digestive remedies set to see improved value growth in Mexico as economy recovers
  • Probiotics and prebiotics to keep gaining ground
  • Rising consumer demand for safer digestive products
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dermatologicals sees strong and steady growth in 2025
  • Genomma Lab leads as Mustela brand rises, with both players benefiting from science-backed formulations
  • Pharmacies remains key distribution channel for dermatologicals in Mexico
PROSPECTS AND OPPORTUNITIES
  • Skin condition prevalence supports steady growth in topicals
  • Multichannel strategies elevate visibility of dermatologicals
  • Urban millennials fuel demand for natural ingredients
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Smoking cessation aids see record uptake in 2025
  • NiQuitin Clear Patches bring advanced technology to smokers
  • NRT accessibility enhanced by major pharmacy networks
PROSPECTS AND OPPORTUNITIES
Mexico’s strict tobacco policies should drive sustained growth in NRT
  • Perceived safety of e-vapour devices impacts demand for traditional NRT patches
  • Smoking cessation programmes focus on mental health gains
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Economic pressures and post-peak normalisation slow sleep aids growth in Mexico
  • Innovative formulas and strong branding boost Genomma Lab’s success
  • Pharmacies as favoured channel for sleep aids purchases in Mexico
PROSPECTS AND OPPORTUNITIES
  • Sustained consumer awareness supports further growth for sleep aids
  • Sleep aids gain traction across pharmacies and e-commerce in Mexico
  • Herbal and vitamin-based sleep aids see rising interest
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2020-2025
  • Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Environmental and lifestyle factors sustain eye care demand despite economic uncertainty
  • Laboratorios Sophia’s 75 years of expertise drives leadership
  • Convenience demand supports eye care sales expansion in Mexican hypermarkets
PROSPECTS AND OPPORTUNITIES
  • Stable growth expected for eye care in Mexico during forecast period
  • Mexican consumers seek convenience and multifunctionality in advanced eye care solutions
  • Eye care embraces nature-inspired formulations
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2020-2025
  • Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Ongoing demand and established habits support growth for wound care in 2025
  • BDF maintains leadership of overall wound care
  • Accessibility keeps pharmacies at the forefront of wound care
PROSPECTS AND OPPORTUNITIES
  • Price to remain key driver as Mexican consumers favour affordability
  • Advanced dressings set to gain traction
  • Green wound care solutions will become more prevalent
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2020-2025
  • Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Multivitamins as preferred choice for busy consumers
  • Farmacias Similares leads as Omnilife posts fastest growth
  • Channel shifts reshape distribution as pharmacies gains ground
PROSPECTS AND OPPORTUNITIES
  • Health awareness and ageing population to drive vitamin demand
  • Women’s health supplements will keep gaining momentum
  • Traditional Mexican ingredients set to expand in vitamins
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2020-2025
  • Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Supplements maintains momentum in Mexico in 2025
  • Herbalife’s nutrition clubs continue to benefit from consumer trust
  • Direct selling leads, though pharmacies sees fastest expansion
PROSPECTS AND OPPORTUNITIES
  • Magnesium, omega-3 and probiotics will drive future growth
  • Diverse demographics shape local dietary supplement preferences
  • Holistic wellness trends push demand for natural supplements
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Weight management and wellbeing slows slightly but remains resilient
  • Herbalife maintains leadership through direct selling
  • Direct selling still favoured channel, with pharmacies gaining ground in 2025
PROSPECTS AND OPPORTUNITIES
  • Supplement nutrition drinks anticipated to maintain growth in forecast period
  • Tech and social media fuel customised weight loss programmes
  • Mexican consumers embrace solutions aimed at health and radiance
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sports nutrition slows but retains healthy momentum
  • Protein innovation keeps GNC ahead
  • Digital retail offers wider sports nutrition assortments in Mexico
PROSPECTS AND OPPORTUNITIES
  • Local brands to drive mass channel expansion
  • Expanding popularity of non-protein fitness supplements
  • Plant-based proteins poised for strong growth
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Herbal/traditional products sustains steady growth
  • Mondelez leads, with Genomma Lab rising fastest
  • Traditional herbal remedies gain traction across Mexican pharmacies
PROSPECTS AND OPPORTUNITIES
  • Tailored strategies set to drive herbal product demand across demographics
  • Mexico’s shift to safer pain solutions
  • Responsible sourcing becomes key
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • 2025 sees solid but slowed growth
  • Strategic product innovation drives Bayer’s growth
  • Pharmacies expand paediatric portfolio
PROSPECTS AND OPPORTUNITIES
  • Cognitive and academic support supplements set to boost paediatric category
  • Precision medicine transforms paediatric treatments
  • Parents shift towards safer herbal options
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030