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Consumer Appliances in Australia

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    Report

  • 105 Pages
  • December 2025
  • Region: Australia
  • Euromonitor International
  • ID: 2477270
Consumer appliances in Australia is characterised by a strong focus on innovation, energy efficiency, and convenience, driven by consumer demand for products that simplify their routines and offer long-term value. In 2025, air treatment products and refrigeration appliances experienced solid growth, with sales driven by consumer preferences for energy-efficient and advanced features.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • How innovation and energy efficiency shape Australian consumer appliance choices
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Australians seek value, innovation and energy-efficient appliances
  • CHART 2 Analyst Insight
  • Air treatment products continues to make gains, driven by health and wellness concerns
  • Refrigeration appliances drives growth through innovation
WHAT’S NEXT?
  • Australians will continue to prioritise innovative appliances offering long-term value
  • Refrigeration appliances and air treatment products to see further growth
  • Australians to become increasingly discerning in their purchasing decisions
  • CHART 3 Growth Decomposition of Consumer Appliances 2024-2029
COMPETITIVE LANDSCAPE
  • Leading brands sustain share through innovation
  • Strong performance by Dyson as it continues to focus on new launches
CHANNELS
  • Appliances and electronics specialists leads distribution through expertise
  • E-commerce gains influence in product discovery and price comparison
PRODUCTS
  • Miele and Panasonic drive innovation with eco-friendly designs
  • CHART 4 Miele Sets Efficiency Benchmark with 6-Star WELS Dishwasher in 2025
  • CHART 5 Panasonic NN-CD88QSQPQ Drives Trading Up in Compact, Multifunctional Microwaves
  • Roborock revolutionises cleaning with automation and convenience
  • CHART 6 Roborock Launches Q10V+ in Australia With Self-Empty Dock and 10,000Pa Suction
ECONOMIC CONTEXT
  • CHART 7 Real GDP Growth and Inflation 2020-2030
  • CHART 8 PEST Analysis in Australia 2025
CONSUMER CONTEXT
  • CHART 9 Key Insights on Consumers in Australia 2025
  • CHART 10 Consumer Landscape in Australia 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
AIR CONDITIONERS IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premium features drive value growth, despite volume decline
  • CHART 11 Key Trends 2025
INDUSTRY PERFORMANCE
  • Energy efficiency and smart features drive purchasing decisions
  • Premiumisation boosts high-efficiency split air conditioner sales
  • CHART 12 Split System Upgrades Driven by Compact Design and Advanced Features
  • Sustainability and energy efficiency drive demand for advanced air conditioners
  • CHART 13 Analyst Insight
WHAT’S NEXT?
  • Rising household incomes support spending on premium models
  • Sustainability priorities to shape product development
COMPETITIVE LANDSCAPE
  • Daikin leads with energy-efficient and health-focused air conditioners
  • Smart features offer control and energy savings
  • CHART 14 Product Tiering Enables Panasonic to Capture Value Across Segments
CHANNELS
  • Specialists lead distribution of air conditioners with valued service and expertise
  • E-commerce growth driven by price transparency and convenience
PRODUCTS
  • Connectivity becomes standard in leading air conditioner models
  • Samsung’s WindFree model drives value with smart efficiency
COUNTRY REPORTS DISCLAIMERDISHWASHERS IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Australian dishwashers grow with urbanisation and premium features
  • CHART 15 Key Trends 2025
  • CHART 16 Analyst Insight
INDUSTRY PERFORMANCE
  • Growing demand for compact and efficient appliances drives sales
  • Premiumisation boosts value growth through innovative features
  • Beko leads premiumisation with consumer-drive dishwasher design
  • CHART 17 Beko Responds to Local Demand with High-Value, User-Inspired Dishwasher Design
WHAT’S NEXT?
  • Consumers to drive demand for efficient and connected appliances
  • Built-in dishwashers to outpace freestanding counterparts through premiumisation
  • Smart functionality and design to drive future growth and differentiation
COMPETITIVE LANDSCAPE
  • Robert Bosch retains category leadership
  • Fisher & Paykel gains notable share in 2025
CHANNELS
  • Major appliance specialists dominate dishwasher distribution
  • Pure-play e-commerce share with convenience and advanced features
PRODUCTS
  • Leading players drive innovation with eco-friendly and compact designs
  • CHART 18 Miele Sets Efficiency Benchmark
  • Energy efficiency drives dishwasher demand as consumers seek savings and sustainability
  • Evolving consumer priorities and lifestyle boost demand for multifunctionality
  • CHART 19 LG Introduces QuadWash Dishwasher
COUNTRY REPORTS DISCLAIMERFOOD PREPARATION APPLIANCES IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Decline amidst cost-of-living pressures, driving demand for value and innovation
  • CHART 20 Key Trends 2025
INDUSTRY PERFORMANCE
  • Consumers prioritise practicality in food preparation
  • CHART 21 Analyst Insight
  • Blenders continues to drive demand, supported by technological advancements
  • Technological innovation drives differentiation and sustainability
  • CHART 22 Thermomix Launches TM7
WHAT’S NEXT?
  • Consumers to favour multifunctional appliances that offer greater value
  • Importance of online presence to help shape the path to purchase
COMPETITIVE LANDSCAPE
  • Breville Group and De'Longhi lead through innovation and brand equity
  • No significant mergers or acquisitions in 2025
CHANNELS
  • Hypermarkets and specialists drive offline retail sales
  • Integrated retail strategy balances online and offline presence
PRODUCTS
  • Multifunctionality and cordless designs redefine convenience
  • CHART 23 KitchenAid’s Go Cordless Expands in 2025
  • Premium features drive value perception
  • CHART 24 Panasonic Launches Premium Model Blender MX-HG6401
COUNTRY REPORTS DISCLAIMERHOME LAUNDRY APPLIANCES IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation and sustainability steer home laundry appliances demand
  • CHART 25 Key Trends 2025
INDUSTRY PERFORMANCE
  • Replacement purchases sustain growth in laundry appliances
  • Macroeconomic pressures shift consumer focus to energy-efficient replacements
  • Technological innovation and regulation drive demand for efficient laundry appliances
WHAT’S NEXT?
  • Technological innovation to boost growth despite market maturity
  • CHART 26 Analyst Insight
  • Regulatory reforms accelerate shift to energy-efficient laundry appliances
  • Urbanisation drives demand for space-optimised and smart laundry solutions
COMPETITIVE LANDSCAPE
  • Leading brands maintain strength in home laundry appliances
  • CHART 27 Electrolux Differentiates Brand With New Auto Dosage Innovation
  • Brands shift focus from pricing to long-term value creation
CHANNELS
  • JB Hi-Fi expands premium reach through strategic acquisition of e&s
  • E-commerce expands with convenience and smart tech appeal
  • Omnichannel strategies redefine retail engagement
PRODUCTS
  • Manufacturers leverage energy performance to differentiate premium laundry appliances
  • CHART 28 Hisense Launches 10-Star Heat Pump Dryer in Australia
  • Consumers embrace AI-powered laundry appliances to optimise resource efficiency
  • Design-led innovation accelerates premiumisation
  • CHART 29 LG Launches Premium Model With Aesthetic Appeal and Space-Conscious Design
COUNTRY REPORTS DISCLAIMERLARGE COOKING APPLIANCES IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • 2025 trends show shift towards premium, energy-efficient, and integrated designs
  • CHART 30 Key Trends 2025
INDUSTRY PERFORMANCE
  • Regulations drive demand for more energy-efficient cooking appliances
  • CHART 31 Analyst Insight
  • Multifunctional and compact designs suit urban living
  • Miele's luxury appliances drive premium sales
  • CHART 32 Miele DiamondFinish Launch Reflects Premiumisation in Large Cooking Appliances
WHAT’S NEXT?
  • Consumers to continue prioritising energy efficiency and premium designs
  • Ovens will remain leading large cooking appliance, but built-in hobs will be more dynamic
COMPETITIVE LANDSCAPE
  • Electrolux leads through innovation and diversification
  • Further share gain for Fisher & Paykel, supported by global owner Haier
CHANNELS
  • Appliances and electronics specialists drive premium sales
  • Premium showrooms gain traction alongside e-commerce
  • Non-retail channels maintain significant presence
PRODUCTS
  • Premium brands drive energy-efficient and multifunctional innovations
  • CHART 33 AEG SteamPro Launches Ovens With Multi-Functionality and Compact Design
  • Innovative product launches justify premium pricing and trading up
  • CHART 34 Bosch Series?8 Launch Drives Shift to Efficient Electric Ovens
COUNTRY REPORTS DISCLAIMERMICROWAVES IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affordability and healthy cooking drive 2025 growth
  • CHART 35 Key Trends 2025
INDUSTRY PERFORMANCE
  • Consumers prioritise affordability and healthy cooking options
  • Freestanding microwaves dominate demand
  • Health-conscious consumers drive demand for advanced microwaves
  • CHART 36 Analyst Insight
WHAT’S NEXT?
  • Polarisation as consumers to prioritise affordability and premium features
  • Innovation in meal preparation and technology to drive growth
COMPETITIVE LANDSCAPE
  • Panasonic and Samsung lead through strategic retail and value focus
  • Opportunities arise from premiumisation and innovation
CHANNELS
  • Retailers leverage physical and digital presence for success
PRODUCTS
  • Panasonic and Sharp drive innovation with multifunctionality
  • CHART 37 Panasonic NN-CD88QSQPQ Drives Trading Up to Compact, Multifunctional Models
  • CHART 38 Sharp R321CAFBS Reflects Shift to Convenient, Personalised Cooking
  • Westinghouse leads premiumisation efforts
  • CHART 39 Westinghouse WMC4207GA Focuses on Premium Segment
COUNTRY REPORTS DISCLAIMERPERSONAL CARE APPLIANCES IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stable growth fuelled by personalisation and digital influence
  • CHART 40 Key Trends 2025
INDUSTRY PERFORMANCE
  • Solid performance with consumers seeking multifunctional devices
  • CHART 41 Analyst Insight
  • Influencer-backed campaigns drive sales growth through social media
  • CHART 42 Panasonic Hair Dryer Social Media Campaign
  • Hair care appliances dominate sales due to innovation and stable demand
WHAT’S NEXT?
  • Brands delivering personalised products and credible storytelling set to drive growth
  • Practicality, sustainability, and smart technology to shape future product development
COMPETITIVE LANDSCAPE
  • Remington strengthens lead of consolidated landscape
CHANNELS
  • Health and beauty specialists drive sales through expert advice
  • Retail e-commerce gains traction among younger consumers
PRODUCTS
  • Dyson drives innovation with multifunctionality
  • Shark continues to expand local presence with customisable and compact products
  • CHART 43 Shark Launches FlexStyle Build Your Own Air Styling & Drying System
COUNTRY REPORTS DISCLAIMERREFRIGERATION APPLIANCES IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sustainability and smart features shape refrigeration appliance demand
  • CHART 44 Key Trends 2025
INDUSTRY PERFORMANCE
  • Economic recovery and shifting consumer priorities drive category growth
  • Sustainability and energy efficiency remain key demand drivers
  • Demand for fridge freezers remains resilient
WHAT’S NEXT?
  • Consumers are increasingly investing in functionality and design sophistication
  • Sustainability and efficiency drive future sales
  • Premiumisation and smart appliances to shape developments
COMPETITIVE LANDSCAPE
  • Competitive landscape remains moderately concentrated as trust drives sales
  • Electrolux retains leadership through trusted brands
  • CHART 45 Electrolux Meets Consumer Demand for Key Refrigeration Features
  • Haier Group leverages a dual-brand strategy to reach diverse consumer segments
CHANNELS
  • Specialist retailers maintain dominance through in-store expertise
  • E-commerce gains ground with convenience and competitive pricing
  • Economic conditions and market stability shape channel dynamics
PRODUCTS
  • Sustainability and energy efficiency drive value sales growth
  • CHART 46 Haier Introduces 433L Refrigerator With 8-Star Energy Rating
  • Functionality remains crucial as consumers prioritise convenience and food waste reduction
  • CHART 47 Analyst Insight
  • Premiumisation is emerging as a strategic differentiator
  • CHART 48 LG Launches InstaView Bottom Mount Fridge Aimed at Design-Conscious Consumers
COUNTRY REPORTS DISCLAIMERSMALL COOKING APPLIANCES IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premium coffee and convenience fuel sales of small cooking appliances
  • CHART 49 Key Trends 2025
INDUSTRY PERFORMANCE
  • Constrained household finances weigh on demand for small cooking appliances
  • Rising preference for premium coffee boosts demand for espresso machines
  • Consumers embrace convenience and healthy meal with air fryers and rice cookers
WHAT’S NEXT?
  • Consumer interest in kitchen aids to drive future growth
  • Circular economy principles likely to push demand for sustainable products
COMPETITIVE LANDSCAPE
  • Breville Group Ltd retains lead with wide product portfolio
  • Sustainability and convenience drive market opportunities
  • Limited kitchen space fuels demand for all-in-one solutions
  • CHART 50 SatisFry Multicooker Reflects Shift Towards All-In-One Cooking Simplicity
CHANNELS
  • Specialists appreciated for personalised consumer guidance
  • E-commerce gains share with wider product selection and pricing advantage
  • CHART 51 Analyst Insight
PRODUCTS
  • Multifunctionality and compact design evident in Tefal’s latest dual-drawer air fryer range
  • CHART 52 Tefal Responds to Rising Demand for Nutrient-Preserving Cooking at Home
  • Convenience trends inspire innovative and flexible appliance designs
  • CHART 53 Ninja Responds to Family Needs With Flexible, Hands-Off Air Frying
COUNTRY REPORTS DISCLAIMERVACUUM CLEANERS IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for cordless and robotic vacuum cleaners
  • CHART 54 Key Trends 2025
INDUSTRY PERFORMANCE
  • Demand for advanced vacuum formats sustains higher value growth
  • Need for convenience drives demand for robotic vacuum cleaners
  • Technological innovation drives premiumisation in vacuum cleaners
WHAT’S NEXT?
  • Consumers prioritise automation to enhance home cleaning efficiency
  • CHART 55 Analyst Insight
  • Customisation emerges as a key factor in product selection
  • Robotic vacuum cleaners set to outperform category driven by desire for smart features
COMPETITIVE LANDSCAPE
  • Top players retain dominance as challengers disrupt with smart innovations
  • Dyson maintains leadership due to brand equity
  • Roborock accelerates competition in robotic vacuum cleaners through innovation
CHANNELS
  • Specialist retailers retain channel leadership
  • E-commerce gains momentum in a hybrid landscape
PRODUCTS
  • Cordless power and AI integration redefine everyday cleaning
  • Segmented innovation targets pet owners and urban lifestyles
  • CHART 56 Roborock Targets Pet Owners With Saros 10R Robotic Vacuum Cleaner
  • Smart automation and self-maintenance lead the next wave
  • CHART 57 Roborock Launch Supports Shift Towards Smart and AI-Powered Devices
COUNTRY REPORTS DISCLAIMER