Beer in Germany

Volume sales of beer decreased marginally in 2024 but showed a slight improvement on the previous year. The FIFA European Football Championship partially supported this recovery, with the event held in 10 German cities during the summer of 2024. Beer volumes continued to suffer from the general decline in alcoholic drinks consumption among young adults, alongside the shift away from beer towards other types of alcoholic drinks such as RTDs.

The Beer in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.