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Home Care in Canada

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    Report

  • 62 Pages
  • February 2024
  • Region: Canada
  • Euromonitor International
  • ID: 2477305
Following a year of robust growth in 2022, home care recorded strong current retail value sales in 2023. High immigration rates in Canada boosted value consumption, as newcomers needed to purchase home care goods. However, retail value growth was primarily driven by inflationary price increases, and as such, retail volume sales were challenged. High inflation rates impacted all household necessities, such as groceries, in addition to rent and house prices.

The Home Care in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME CARE IN CANADA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2018-2023
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2018-2023
  • Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 4 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 7 Distribution of Home Care by Format: % Value 2018-2023
  • Table 8 Distribution of Home Care by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cost-conscious behaviour rises as price points increase during 2023
  • Innovations focus on scents and freshness to appeal to consumers
  • Sustainability continues to shape innovations despite price sensitivity
PROSPECTS AND OPPORTUNITIES
  • Modest retail volume growth, driven by scent boosters and liquid tablet detergents
  • Sustainability gains ground as consumers' disposable incomes improve
  • On-demand laundry services are a rising challenge to retail sales
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2018-2023
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
  • Table 14 Sales of Laundry Aids by Category: Value 2018-2023
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
  • Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers eat at home to save costs, driving growth for dishwashing
  • Innovations focus on added-value and convenience to drive sales
  • E-commerce gains ground as retailers invest in the online platform
PROSPECTS AND OPPORTUNITIES
  • Growth in automatic dishwashing tablets leads to a decline for liquids and powders
  • Sustainability shapes product innovations as consumers budgets rise
  • Hand dishwashing is facing a growing threat from dishwashers
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2018-2023
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023
  • Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Reduced cleaning, rising price points and buying during promotions impact growth
  • Heightened health concerns shape product innovations, offering antibacterial disinfectants
  • Impregnated wet wipes recover following a decline post-COVID-19
PROSPECTS AND OPPORTUNITIES
  • Multi-purpose cleaners drive retail volume growth as consumers appreciate convenience
  • E-commerce and subscription models gain ground, impacting consumer behaviour
  • The rise of refillable surface care in line with growing eco-conscious behaviour
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2018-2023
  • Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
  • Table 37 NBO Company Shares of Surface Care: % Value 2019-2023
  • Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023
  • Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
  • Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
  • Table 41 Forecast Sales of Surface Care by Category: Value 2023-2028
  • Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Health concerns, inconvenience, and rising prices challenge retail volume sales
  • Private label gains ground as price sensitivity shapes buying habits
  • Clorox Co of Canada Ltd retains its lead with its well-established product
PROSPECTS AND OPPORTUNITIES
  • Bleach declines, facing rising competition from other surface care products
  • E-commerce set to gain ground as retailers invest in the online platform
  • Eco-friendly options like oxygen bleach could help to address environmental concerns
CATEGORY DATA
  • Table 43 Sales of Bleach: Value 2018-2023
  • Table 44 Sales of Bleach: % Value Growth 2018-2023
  • Table 45 NBO Company Shares of Bleach: % Value 2019-2023
  • Table 46 LBN Brand Shares of Bleach: % Value 2020-2023
  • Table 47 Forecast Sales of Bleach: Value 2023-2028
  • Table 48 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising price points and multi-functional surface care products challenge sales
  • Canadian companies offer sustainable options to eco-conscious consumers
  • Toilet cleaning sheets gain popularity as an e-commerce friendly format
PROSPECTS AND OPPORTUNITIES
  • Other home care products challenge sales of toilet care products
  • Innovations focus on sustainable attributes to boost value growth
  • Smart toilets to challenge growth of toilet care products over the coming years
CATEGORY DATA
  • Table 49 Sales of Toilet Care by Category: Value 2018-2023
  • Table 50 Sales of Toilet Care by Category: % Value Growth 2018-2023
  • Table 51 NBO Company Shares of Toilet Care: % Value 2019-2023
  • Table 52 LBN Brand Shares of Toilet Care: % Value 2020-2023
  • Table 53 Forecast Sales of Toilet Care by Category: Value 2023-2028
  • Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising prices and competition from multi-cleaners challenge retail volume growth
  • The growing second-hand marketplace supports sales of shoe polish
  • Multinational players lead polishes, benefiting from wide availability and recognition
PROSPECTS AND OPPORTUNITIES
  • Ongoing retail value and volume decline as consumers view polish as non-essential
  • Casual fashion trends lead to an ongoing decline in shoe polishes
  • Innovation focuses on sustainability, aligning with rising eco-conscious consumers
CATEGORY DATA
  • Table 55 Sales of Polishes by Category: Value 2018-2023
  • Table 56 Sales of Polishes by Category: % Value Growth 2018-2023
  • Table 57 NBO Company Shares of Polishes: % Value 2019-2023
  • Table 58 LBN Brand Shares of Polishes: % Value 2020-2023
  • Table 59 Forecast Sales of Polishes by Category: Value 2023-2028
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • A return to the workplace and out-of-home activities leads sales to decline
  • Players focus on appealing scent innovation to stand out on shelves
  • Smart electric fresheners disrupt the air care landscape
PROSPECTS AND OPPORTUNITIES
  • Interest in air purifiers and smart functionality rises over the forecast period
  • Private label remains limited as consumers appreciate quality air care choices
  • Canadian players focus on natural products and eco-friendly positionings
CATEGORY DATA
  • Table 61 Sales of Air Care by Category: Value 2018-2023
  • Table 62 Sales of Air Care by Category: % Value Growth 2018-2023
  • Table 63 Sales of Air Care by Fragrance: Value Ranking 2021-2023
  • Table 64 NBO Company Shares of Air Care: % Value 2019-2023
  • Table 65 LBN Brand Shares of Air Care: % Value 2020-2023
  • Table 66 Forecast Sales of Air Care by Category: Value 2023-2028
  • Table 67 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price increases support value growth, while unseasonably warmer weather aids sales
  • Rising cases of insect infestations support sales of insect baits
  • SC Johnson & Son Inc retains its lead, offering established brands on the landscape
PROSPECTS AND OPPORTUNITIES
  • Warm weather continues to drive sales, while DIY formulas challenge growth
  • Insect repellent devices challenge sales of home insecticides
  • Pet ownership set to influence product claims in the forecast period
CATEGORY DATA
  • Table 68 Sales of Home Insecticides by Category: Value 2018-2023
  • Table 69 Sales of Home Insecticides by Category: % Value Growth 2018-2023
  • Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
  • Table 71 NBO Company Shares of Home Insecticides: % Value 2019-2023
  • Table 72 LBN Brand Shares of Home Insecticides: % Value 2020-2023
  • Table 73 Forecast Sales of Home Insecticides by Category: Value 2023-2028
  • Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028