+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Breakfast Cereals in Europe

  • PDF Icon

    Report

  • 40 Pages
  • December 2025
  • Region: Europe
  • MarketLine
  • ID: 2489113
Breakfast Cereals in Europe industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The breakfast cereals market consists of retail sales of Hot cereals, Ready-to-eat cereals, and Congee.
  • The European breakfast cereals market recorded revenues of $11.36 billion in 2024, representing a compound annual growth rate (CAGR) of 3.3% between 2019-24.
  • Market consumption volume increased with a CAGR of 0.9% between 2019-24, reaching a total of 1.75 billion kilograms in 2024.
  • The European breakfast cereals market registered moderate growth during 2019-24, primarily driven by a steady expansion amid rising disposable income, evolving consumer tastes, and competitive breakfast choices.

Report Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the breakfast cereals market in Europe
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the breakfast cereals market in Europe
  • Leading company profiles reveal details of key breakfast cereals market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Europe breakfast cereals market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the Europe breakfast cereals market by value in 2024?
  • What will be the size of the Europe breakfast cereals market in 2029?
  • What factors are affecting the strength of competition in the Europe breakfast cereals market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Europe's breakfast cereals market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the European breakfast cereals market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the European breakfast cereals market?
8 Company Profiles
8.1. Kellanova
8.2. CPW SA
8.3. PepsiCo Inc
8.4. Post Holdings Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Europe breakfast cereals market value: $ million, 2019-24
Table 2: Europe breakfast cereals market volume: million kilograms, 2019-24
Table 3: Europe breakfast cereals market category segmentation: % share, by value, 2019-24
Table 4: Europe breakfast cereals market category segmentation: $ million, 2019-24
Table 5: Europe breakfast cereals market geography segmentation: $ million, 2024
Table 6: Europe breakfast cereals market distribution: % share, by value, 2024
Table 7: Europe breakfast cereals market value forecast: $ million, 2024-29
Table 8: Europe breakfast cereals market volume forecast: million kilograms, 2024-29
Table 9: Europe breakfast cereals market share: % share, by value, 2024
Table 10: Kellanova: Key Facts
Table 11: Kellanova: Key Employees
Table 12: CPW SA: Key Facts
Table 13: CPW SA: Key Employees
Table 14: PepsiCo Inc: Key Facts
Table 15: PepsiCo Inc: Annual Financial Ratios
Table 16: PepsiCo Inc: Key Employees
Table 17: PepsiCo Inc: Key Employees Continued
Table 18: Post Holdings Inc: Key Facts
Table 19: Post Holdings Inc: Annual Financial Ratios
Table 20: Post Holdings Inc: Key Employees
Table 21: Europe Size of Population (Million), 2020-24
Table 22: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 23: Europe GDP (Current Prices, $ Billion), 2020-24
Table 24: Europe Inflation, 2020-24
Table 25: Europe Consumer Price Index (Absolute), 2020-24
Table 26: Europe Exchange Rate, 2019-24
List of Figures
Figure 1: Europe breakfast cereals market value: $ million, 2019-24
Figure 2: Europe breakfast cereals market volume: million kilograms, 2019-24
Figure 3: Europe breakfast cereals market category segmentation: $ million, 2019-24
Figure 4: Europe breakfast cereals market geography segmentation: % share, by value, 2024
Figure 5: Europe breakfast cereals market distribution: % share, by value, 2024
Figure 6: Europe breakfast cereals market value forecast: $ million, 2024-29
Figure 7: Europe breakfast cereals market volume forecast: million kilograms, 2024-29
Figure 8: Forces driving competition in the breakfast cereals market in Europe, 2024
Figure 9: Drivers of buyer power in the breakfast cereals market in Europe, 2024
Figure 10: Drivers of supplier power in the breakfast cereals market in Europe, 2024
Figure 11: Factors influencing the likelihood of new entrants in the breakfast cereals market in Europe, 2024
Figure 12: Factors influencing the threat of substitutes in the breakfast cereals market in Europe, 2024
Figure 13: Drivers of degree of rivalry in the breakfast cereals market in Europe, 2024
Figure 14: Europe breakfast cereals market share: % share, by value, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Kellanova
  • CPW SA
  • PepsiCo Inc
  • Post Holdings Inc