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Packaged Food in Germany

  • ID: 2492193
  • Report
  • Region: Germany
  • 209 pages
  • Euromonitor International
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Packaged food continued to grow at the end of the review period. Sales were fuelled by very favourable economic circumstances, including low employment, increasing average salaries, wages and pensions, as well as growing disposable incomes and high consumer confidence. Therefore, retail value and volume sales continue to rise, despite the high level of maturity and saturation in most areas.

The publisher's Packaged Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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PACKAGED FOOD IN GERMANY

Executive Summary
Packaged Food Continues To Perform Well in 2018
Higher Consumer Confidence Promotes Interest in Added-value Products
Strong Competition, With A Wide Range of Different Players
Modern Grocery Retailers Continue To Dominate Distribution
Further Low Annual Growth Expected
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Further Growth Mainly Due To Rising Prices Within Edible Oils in Germany
Olive Oil's Positive Outlook Due To Higher-value Offerings
Unpackaged Oils Expected To Remain Rather Insignificant Over the Forecast Period
Competitive Landscape
Peter Kölln Expected To Remain the Most Important Branded Player
Dominant Role of Private Label Is Not Set To Come Under Threat in Germany
Product Ranges Likely To Widen
Category Data
Table 19 Sales of Edible Oils by Category: Volume 2013-2018
Table 20 Sales of Edible Oils by Category: Value 2013-2018
Table 21 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 22 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 24 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 25 Distribution of Edible Oils by Format: % Value 2013-2018
Table 26 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong, Ongoing Convenience Trend Favours Ready Meals in Germany
Best Growth Opportunities for Winners Towards the End of the Review Period
Continued Strong Popularity of Ethnic German Cuisine Expected
Competitive Landscape
Large Players Able To Benefit From Their Size and Expertise
Clear Positioning Road To Success As Frosta Example Shows
Competition With Other Food-related Markets and Industries
Category Data
Table 30 Sales of Ready Meals by Category: Volume 2013-2018
Table 31 Sales of Ready Meals by Category: Value 2013-2018
Table 32 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 33 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 36 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 37 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 38 Distribution of Ready Meals by Format: % Value 2013-2018
Table 39 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023
Headlines
Prospects
No End in Sight for Above-average Growth of Table Sauces in Germany
Overall Growth Opportunities Limited Due To Maturity and Saturation
at Constant 2018 Prices, Prices Are Set To Record Further Moderate Rises
Competitive Landscape
Very Wide Range of Quite Different Players Present Within Sauces, Dressings and Condiments in Germany
Quite Stable Overall Competitive Situation Expected To Continue
Ostmann Gewürze Is Almost the Hidden Champion Within Herbs and Spices
Category Data
Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 47 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023
Headlines
Prospects
High Levels of Maturity and Saturation Mean A Rather Bleak Outlook for Soup in Germany
Future Growth Only for More Modern and Convenient Formats, With Chilled Soup Set To Perform the Best
Manufacturers Expected To Intensify Efforts To Promote New Consumption Occasions
Competitive Landscape
Top Category Players To Continue To Profit From Their Overall Size
Players Specialised in Frozen Products To Post Above-average Development
Very Difficult To Achieve New Product Development With Sustainable Success
Category Data
Table 55 Sales of Soup by Category: Volume 2013-2018
Table 56 Sales of Soup by Category: Value 2013-2018
Table 57 Sales of Soup by Category: % Volume Growth 2013-2018
Table 58 Sales of Soup by Category: % Value Growth 2013-2018
Table 59 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 60 NBO Company Shares of Soup: % Value 2014-2018
Table 61 LBN Brand Shares of Soup: % Value 2015-2018
Table 62 Distribution of Soup by Format: % Value 2013-2018
Table 63 Forecast Sales of Soup by Category: Volume 2018-2023
Table 64 Forecast Sales of Soup by Category: Value 2018-2023
Table 65 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Soup by Category: % Value Growth 2018-2023
Headlines
Prospects
Sweet Spreads Able To Withstand the Challenging Environment
Limited But Growing Willingness To Try New Flavours and Combinations of Ingredients
Stable To Slightly Declining Prices Expected Over the Forecast Period
Competitive Landscape
Ferrero Deutschland To Remain the Gold Standard in Chocolate Spreads
Schwartauer Werke With Challenges and Opportunities Within the Competitive Environment
Considerable Growth Opportunities, But Only for Smaller Niche Players
Category Data
Table 67 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 68 Sales of Sweet Spreads by Category: Value 2013-2018
Table 69 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 70 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 71 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 72 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 73 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 74 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 75 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 76 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 77 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 78 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
the Number of Newborns Rises, Fuelling Growth
Quality, Transparency and Convenience Are Crucial
Other Baby Food Is Expected To Post the Most Dynamic Growth
Competitive Landscape
Hipp Is Well-positioned To Maintain Its Lead
the Competition Intensifies
Product Innovation Will Be Crucial
Category Data
Table 79 Sales of Baby Food by Category: Volume 2013-2018
Table 80 Sales of Baby Food by Category: Value 2013-2018
Table 81 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 82 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 83 NBO Company Shares of Baby Food: % Value 2014-2018
Table 84 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 85 Distribution of Baby Food by Format: % Value 2013-2018
Table 86 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 87 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 88 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 89 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023
Headlines
Prospects
From Butter To Alternative Spreads
the Shift To Organic
Discounters Set To Remain the Main Distribution Channel
Competitive Landscape
Unilever Maintains Its Lead
Private Label Holds A Strong Position
Product Differentiation Is Key To Future Growth
Category Data
Table 90 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 91 Sales of Butter and Spreads by Category: Value 2013-2018
Table 92 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 93 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 94 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 95 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 96 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 97 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 98 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 99 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 100 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Positive Outlook for Cheese
Convenient Formats and Flexitarians Set To Drive Growth
Soft Cheese Is Set To Post the Highest Growth
Competitive Landscape
Private Label Maintains Its Lead
Shift To Unprocessed Cheese
Predatory Competition Is Expected To Increase
Category Data
Table 101 Sales of Cheese by Category: Volume 2013-2018
Table 102 Sales of Cheese by Category: Value 2013-2018
Table 103 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 104 Sales of Cheese by Category: % Value Growth 2013-2018
Table 105 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 106 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 107 NBO Company Shares of Cheese: % Value 2014-2018
Table 108 LBN Brand Shares of Cheese: % Value 2015-2018
Table 109 Distribution of Cheese by Format: % Value 2013-2018
Table 110 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 111 Forecast Sales of Cheese by Category: Value 2018-2023
Table 112 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 113 Forecast Sales of Cheese by Category: % Value Growth 2018-2023
Headlines
Prospects
Milk Consumption Set To Decline in Volume Terms
Milk Alternatives Expected To See the Highest Value Growth
Flavoured Milk Drinks Is Projected To See Dynamic Development
Competitive Landscape
Private Label Will Continue To Lead
A Shift Towards Full Fat Fresh Milk and Milk Alternatives
Increased Focus on Free-range and Non-genetically Modified
Category Data
Table 114 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 115 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 116 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 117 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 118 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 119 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 120 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 121 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 122 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 123 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 124 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthy and Trendy
Plain Yoghurt Set To See the Highest Growth
Sour Milk Products Expected To Continue Its Positive Development
Competitive Landscape
Danone and Müller Continue To Lead, But the Competition Intensifies
Growing Presence of Private Label
New Product Launches and Price Polarisation Expected
Category Data
Table 125 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 126 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 127 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 128 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 129 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 130 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 131 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 132 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 133 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 134 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 135 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 136 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Different Developments in Other Dairy
Health Concerns To Limit Growth Potential
Organic Set To Outperform Other Health and Wellness Segments
Competitive Landscape
Clean Eating Trend To Impact Players in Other Dairy
Disruption Expected From Non-dairy Alternatives
Private Label Will Continue To Lead
Category Data
Table 137 Sales of Other Dairy by Category: Volume 2013-2018
Table 138 Sales of Other Dairy by Category: Value 2013-2018
Table 139 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 140 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 141 Sales of Cream by Type: % Value 2013-2018
Table 142 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 143 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 144 Distribution of Other Dairy by Format: % Value 2013-2018
Table 145 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 146 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 147 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 148 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023
Headlines
Prospects
Chocolate Confectionery Benefits From Trend Towards Added-value Offerings
Trend Towards Premium Products Expected To Continue
Rising Commodity Prices Predicted by Most Experts Over the Forecast Period
Competitive Landscape
Category Leader Ferrero Maintains Its Value Share at the End of the Review Period
Lindt Gains Share While Mondelez Loses Ground
Local Player Ludwig Schokolade Very Active in Terms of New Product Development
Summary 2 Other Chocolate Confectionery by Product Type:
Category Data
Table 149 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 150 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 151 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 152 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 153 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 154 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 155 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 156 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 157 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 158 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 159 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 160 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Very Few Growth Opportunities for Gum in Germany
Significant Growth Only Expected in Fairly Small Niches
Trend Towards Sugar-free Products Expected To Continue Over the Forecast Period
Competitive Landscape
Wrigley Continues To Dominate Sales
Private Label Not Yet A Real Threat To Wrigley
Success of Start-ups Like Das Kaugummi Is Not Very Likely
Category Data
Table 161 Sales of Gum by Category: Volume 2013-2018
Table 162 Sales of Gum by Category: Value 2013-2018
Table 163 Sales of Gum by Category: % Volume Growth 2013-2018
Table 164 Sales of Gum by Category: % Value Growth 2013-2018
Table 165 Sales of Gum by Flavour: Rankings 2013-2018
Table 166 NBO Company Shares of Gum: % Value 2014-2018
Table 167 LBN Brand Shares of Gum: % Value 2015-2018
Table 168 Distribution of Gum by Format: % Value 2013-2018
Table 169 Forecast Sales of Gum by Category: Volume 2018-2023
Table 170 Forecast Sales of Gum by Category: Value 2018-2023
Table 171 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 172 Forecast Sales of Gum by Category: % Value Growth 2018-2023
Headlines
Prospects
Mature and Saturated Sugar Confectionery Difficult To Revitalise
Major Players Continue To Try and Defend Their Share of Sales
Diminishing Returns Put Pressure on Prices
Competitive Landscape
Haribo Remains the Leading Player But Challenges Lie Ahead
Katjes Continues To Steadily Grow Its Value Share
Limited Importance of Private Label Expected To Continue
Summary 3 Other Sugar Confectionery by Product Type:
Category Data
Table 173 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 174 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 175 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 176 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 177 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 178 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 179 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 180 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 181 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 182 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 183 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 184 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Difficult To Achieve Over the Forecast Period
Premiumisation Trend Offers Opportunities for All Players Present in the Category
Sales of Ice Cream Heavily Reliant on the Weather
Competitive Landscape
Competitive Landscape Expected To Remain Stable Over the Forecast Period
Bofrost and Eismann Records Positive Value Sales Growth
Limited Importance of Private Label
Category Data
Table 185 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 186 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 187 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 188 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 189 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 190 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 191 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 192 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 193 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 194 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 195 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 196 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 197 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 198 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 199 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 200 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 201 Distribution of Ice Cream by Format: % Value 2013-2018
Table 202 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 203 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 204 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 205 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 206 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023
Headlines
Prospects
Snacking Trend Benefits Virtually All Categories
Best Performing Categories Benefit From the Health and Wellness Trend
Competition From Other Snack Categories Will Remain Manageable
Competitive Landscape
Intersnack Remains the Leading Player But Loses Share
Share Gains Mainly Achieved by Smaller Players in Specific Categories
Private Label Enjoys A Strong Presence
Summary 4 Other Savoury Snacks by Product Type:
Category Data
Table 207 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 208 Sales of Savoury Snacks by Category: Value 2013-2018
Table 209 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 210 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 211 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 212 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 213 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 214 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 215 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 216 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 217 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Health and Wellness Trend To Further Support Sales
Snacking Trend Also Favours Sweet Biscuits, Snack Bars and Fruit Snacks
Vegan Products Offer Considerable Growth Potential, Albeit From A Low Base
Competitive Landscape
Leading Brand Manufacturer Bahlsen Maintains Its Share of Value Sales
Category Set To Continue To Be Characterised by A Rather Fragmented Competitive Environment
Private Label Commands A Strong Position But Further Significant Gains Are Unlikely
Category Data
Table 218 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 219 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 220 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 221 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 222 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 223 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 224 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 225 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 226 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 227 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 228 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 229 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 230 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 231 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 232 Distribution of Snack Bars by Format: % Value 2013-2018
Table 233 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 234 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 235 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 236 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 237 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Headlines
Prospects
A Very Mature and Saturated Category Lacking Growth Opportunities
Unpackaged Flat Bread Sees Good Growth, But From A Very Low Base
Development of Frozen Baked Goods Driven by Both Supply and Demand Sides
Competitive Landscape
Overall Shares in Baked Goods Stable in Germany
Category Characterised by Production Relatively Close To the Point of Sale
Ancient Grains Help To Drive Sales, With A Focus on Innovation and New Launches
Category Data
Table 238 Sales of Baked Goods by Category: Volume 2013-2018
Table 239 Sales of Baked Goods by Category: Value 2013-2018
Table 240 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 241 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 242 Sales of Pastries by Type: % Value 2013-2018
Table 243 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 244 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 245 Distribution of Baked Goods by Format: % Value 2013-2018
Table 246 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 247 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 248 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 249 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023
Headlines
Prospects
Changing Breakfast Behaviour Means Challenges and Opportunities for the Category
Muesli and Granola Forecast To Grow, But at A Slower Rate
Presence in Different Channels Will Be Key To Success Regarding Distribution
Competitive Landscape
Kellogg and Cereal Partners Mainly in More Mature and Less Dynamic Categories
Dr Oetker and Kölln Operate Mainly in Less Mature and More Dynamic Categories
Marketing and Sales Activities Mainly Depend on Price Positioning of Products
Category Data
Table 250 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 251 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 252 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 253 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 254 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 255 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 256 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 257 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 258 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 259 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 260 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Headlines
Prospects
Convenience Trend Will Help the Category To Achieve Further Growth in Germany
Only Limited Growth Opportunities, However, Owing To the Freshness Trend
Frozen Fruit Forecast To Continue To Perform Well
Competitive Landscape
Dominant Role for Private Label in A Mature and Saturated Category
Bofrost and Eismann Increase Shares Owing To Popularity of Frozen Format
Iglo, Bonduelle and Mccain Profit From High Awareness and Good Reputations
Category Data
Table 261 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 262 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 263 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 264 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 265 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 266 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 267 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 268 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 271 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 272 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Headlines
Prospects
Frozen Processed Outperforming Chilled and Shelf Stable in Meat and Seafood
Growth of Meat Substitute Products Seems To Be Over in Germany
Premium Products Expected To Continue To Be More Successful Than Standard Ones
Competitive Landscape
Extremely Strong Private Label Players in Meat in Germany
Manufacturers of Branded Products Stronger in Fish and Seafood
Rügenwalder the Top Player in Meat Substitute Products
Category Data
Table 273 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 274 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 275 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 276 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 277 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 278 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 279 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 280 Sales of Froze
Note: Product cover images may vary from those shown
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