Financial Cards and Payments in Morocco

Report
60 Pages
November 2023
Region: Morocco
Euromonitor International
ID: 2492246

Morocco’s commitment and investments in financial inclusion are paying off, with the nation having recorded double-digit growth in account ownership since 2017; this makes Morocco one of only four countries worldwide to achieve this. According to the latest World Bank Global Findex, 44% of adults in Morocco now have access to the formal financial sector - up from just 29% in 2017.

The Financial Cards and Payments in Morocco report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Financial Cards and Payments market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

FINANCIAL CARDS AND PAYMENTS IN MOROCCO

EXECUTIVE SUMMARY

Financial cards and payments in 2023: The big picture
2023 key trends
Competitive landscape
What next for financial cards and payments?

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2018-2023
Table 2 Number of ATMs: Units 2018-2023
Table 3 Value Lost to Fraud 2018-2023
Table 4 Card Expenditure by Location 2023
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 6 Domestic versus Foreign Spend 2023

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 8 Financial Cards by Category: Number of Accounts 2018-2023
Table 9 Financial Cards Transactions by Category: Value 2018-2023
Table 10 Financial Cards by Category: Number of Transactions 2018-2023
Table 11 Consumer Payments by Category: Value 2018-2023
Table 12 Consumer Payments by Category: Number of Transactions 2018-2023
Table 13 M-Commerce by Category: Value 2018-2023
Table 14 M-Commerce by Category: % Value Growth 2018-2023
Table 15 Financial Cards: Number of Cards by Issuer 2018-2022
Table 16 Financial Cards: Number of Cards by Operator 2018-2022
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 23 Forecast Consumer Payments by Category: Value 2023-2028
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 25 Forecast M-Commerce by Category: Value 2023-2028
Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

DEBIT CARDS IN MOROCCOKEY DATA FINDINGS

2023 DEVELOPMENTS

Debit cards remain most popular financial cards in Morocco
Mobile payments gain ground as players work to woo Moroccans
Major bank drops fees and commissions for international debit card payments

PROSPECTS AND OPPORTUNITIES

Shift away from cash set to boost debit card numbers
Banks will target teenagers with new packages
Increased uptake of e-wallets a key driver of debit card transaction value growth

CATEGORY DATA

Table 27 Debit Cards: Number of Cards in Circulation 2018-2023
Table 28 Debit Cards Transactions 2018-2023
Table 29 Debit Cards in Circulation: % Growth 2018-2023
Table 30 Debit Cards Transactions: % Growth 2018-2023
Table 31 Debit Cards: Number of Cards by Issuer 2018-2022
Table 32 Debit Cards: Number of Cards by Operator 2018-2022
Table 33 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 34 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 36 Forecast Debit Cards Transactions 2023-2028
Table 37 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 38 Forecast Debit Cards Transactions: % Growth 2023-2028

CREDIT CARDS IN MOROCCOKEY DATA FINDINGS

2023 DEVELOPMENTS

Credit cards continue to suffer from negative perception
Buy Now Pay Later represents competitive threat to credit cards
Carrefour Maroc woos locals with simplified application process

PROSPECTS AND OPPORTUNITIES

Competition in BNPL space will force banks to rethink their credit card offering
Free debit cards for mobile app users to impact on credit card growth
“Credit card on delivery” solution could support category value growth

CATEGORY DATA

Table 39 Credit Cards: Number of Cards in Circulation 2018-2023
Table 40 Credit Cards Transactions 2018-2023
Table 41 Credit Cards in Circulation: % Growth 2018-2023
Table 42 Credit Cards Transactions: % Growth 2018-2023
Table 43 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 44 Commercial Credit Cards Transactions 2018-2023
Table 45 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 46 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 47 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 48 Personal Credit Cards Transactions 2018-2023
Table 49 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 50 Personal Credit Cards Transactions: % Growth 2018-2023
Table 51 Credit Cards: Number of Cards by Issuer 2018-2022
Table 52 Credit Cards: Number of Cards by Operator 2018-2022
Table 53 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 54 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 55 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 56 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 59 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 60 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 62 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 63 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 64 Forecast Credit Cards Transactions 2023-2028
Table 65 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 66 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 68 Forecast Commercial Credit Cards Transactions 2023-2028
Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 72 Forecast Personal Credit Cards Transactions 2023-2028
Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 74 Forecast Personal Credit Cards Transactions: % Growth 2023-2028

CHARGE CARDS IN MOROCCOKEY DATA FINDINGS

2023 DEVELOPMENTS

Charge cards seen as smart financial planning tools
Inflationary pressure push up charge card transaction value
Tourism recovery gives new impetus to charge card usage

PROSPECTS AND OPPORTUNITIES

Growing competition from debit cards issued to mobile application users
Buy Now Pay Later threatens to make charge cards redundant
Charge cards likely to maintain greater popularity than credit cards

CATEGORY DATA

Table 75 Charge Cards: Number of Cards in Circulation 2018-2023
Table 76 Charge Cards Transactions 2018-2023
Table 77 Charge Cards in Circulation: % Growth 2018-2023
Table 78 Charge Cards Transactions: % Growth 2018-2023
Table 79 Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 80 Commercial Charge Cards Transactions 2018-2023
Table 81 Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 82 Commercial Charge Cards Transactions: % Growth 2018-2023
Table 83 Personal Charge Cards: Number of Cards in Circulation 2018-2023
Table 84 Personal Charge Cards Transactions 2018-2023
Table 85 Personal Charge Cards in Circulation: % Growth 2018-2023
Table 86 Personal Charge Cards Transactions: % Growth 2018-2023
Table 87 Charge Cards: Number of Cards by Issuer 2018-2022
Table 88 Charge Cards: Number of Cards by Operator 2018-2022
Table 89 Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 90 Charge Cards Payment Transaction Value by Operator 2018-2022
Table 91 Commercial Charge Cards: Number of Cards by Issuer 2018-2022
Table 92 Commercial Charge Cards: Number of Cards by Operator 2018-2022
Table 93 Commercial Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 94 Commercial Charge Cards Payment Transaction Value by Operator 2018-2022
Table 95 Personal Charge Cards: Number of Cards by Issuer 2018-2022
Table 96 Personal Charge Cards: Number of Cards by Operator 2018-2022
Table 97 Personal Charge Cards Transaction Value by Issuer 2018-2022
Table 98 Personal Charge Cards Transaction Value by Operator 2018-2022
Table 99 Forecast Charge Cards: Number of Cards in Circulation 2023-2028
Table 100 Forecast Charge Cards Transactions 2023-2028
Table 101 Forecast Charge Cards in Circulation: % Growth 2023-2028
Table 102 Forecast Charge Cards Transactions: % Growth 2023-2028
Table 103 Forecast Commercial Charge Cards: Number of Cards in Circulation 2023-2028
Table 104 Forecast Commercial Charge Cards Transactions 2023-2028
Table 105 Forecast Commercial Charge Cards in Circulation: % Growth 2023-2028
Table 106 Forecast Commercial Charge Cards Transactions: % Growth 2023-2028
Table 107 Forecast Personal Charge Cards: Number of Cards in Circulation 2023-2028
Table 108 Forecast Personal Charge Cards Transactions 2023-2028
Table 109 Forecast Personal Charge Cards in Circulation: % Growth 2023-2028
Table 110 Forecast Personal Charge Cards Transactions: % Growth 2023-2028

PRE-PAID CARDS IN MOROCCOKEY DATA FINDINGS

2023 DEVELOPMENTS

Pre-paid cards remain in decline in 2023
Pre-paid cards suffer from lack of innovation though do hold some advantages
Moroccan consumers enjoy easy access to pre-paid cards

PROSPECTS AND OPPORTUNITIES

Decline is set to continue
Greater financial inclusion to further undermine demand
Online shopping, e-wallets and mobile wallets will hinder overall category performance

CATEGORY DATA

Table 111 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 112 Pre-paid Cards Transactions 2018-2023
Table 113 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 114 Pre-paid Cards Transactions: % Growth 2018-2023
Table 115 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 117 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 118 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 119 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 120 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 121 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 122 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 123 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 124 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 125 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 126 Forecast Pre-paid Cards Transactions 2023-2028
Table 127 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 128 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 129 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 130 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028

STORE CARDS IN MOROCCOKEY DATA FINDINGS

2023 DEVELOPMENTS

Popularity continues to fall though leading retailers offer cashback incentives in a bit to support store card usage
Shift to digital space accelerates
Low consumer awareness hampers progress, with Carrefour Maroc offering new option

PROSPECTS AND OPPORTUNITIES

Consumer awareness of store cards to remain limited to savvy urban residents
Other card types remain serious competitive threat to category growth
Shrinking purchasing power puts pressure on value growth

CATEGORY DATA

Table 131 Store Cards: Number of Cards in Circulation 2018-2023
Table 132 Store Cards Transactions 2018-2023
Table 133 Store Cards in Circulation: % Growth 2018-2023
Table 134 Store Cards Transactions: % Growth 2018-2023
Table 135 Store Cards: Number of Cards by Issuer 2018-2022
Table 136 Store Cards: Payment Transaction Value by Issuer 2018-2022
Table 137 Forecast Store Cards: Number of Cards in Circulation 2023-2028
Table 138 Forecast Store Cards Transactions 2023-2028
Table 139 Forecast Store Cards in Circulation: % Growth 2023-2028
Table 140 Forecast Store Cards Transactions: % Growth 2023-2028

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