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Pet Care in Romania

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    Report

  • 53 Pages
  • June 2022
  • Region: Romania
  • Euromonitor International
  • ID: 2492307
The performance of pet care in 2022 is not expected to be as strong as in the previous year due to strongly limited growth in the number of pets. This is because the pandemic is coming to an end, allowing consumers to spend more time outside the home and feel less lonely. This is reducing the incentive for adoption and increasing the abandonment rate, particularly given consumers’ economic worries and the rising cost of living.

The Pet Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • COVID-19 impact on pet care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for pet care?

MARKET INDICATORS
  • Table 1 Pet Populations 2016-2021

MARKET DATA
  • Table 2 Sales of Pet Food by Category: Volume 2016-2021
  • Table 3 Sales of Pet Care by Category: Value 2016-2021
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
  • Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
  • Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
  • Table 11 Distribution of Pet Care by Format: % Value 2016-2021
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2021
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
  • Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

KEY DATA FINDINGS
2021 IMPACT
  • Strong growth in dog food is mainly due to the shift towards prepared food
  • Wet dog food sees more dynamic growth being served more as a treat while owners are at home more during COVID-19
  • E-commerce gains further ground in dog food sales with more brands available online

RECOVERY AND OPPORTUNITIES
  • More targeted nutrition for pet dogs expected in the forecast period
  • Growth in dry dog food expected to be driven by the shift towards prepared food as incomes rise and retail expands in rural areas
  • Value growth expected to be driven by a shift to more sophisticated dog food among owners in large cities

CATEGORY INDICATORS
  • Table 19 Dog Owning Households: % Analysis 2016-2021
  • Table 20 Dog Population 2016-2021
  • Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA
  • Summary 2 Dog Food by Price Band 2021
  • Table 22 Sales of Dog Food by Category: Volume 2016-2021
  • Table 23 Sales of Dog Food by Category: Value 2016-2021
  • Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
  • Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
  • Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
  • Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
  • Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
  • Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
  • Table 31 Distribution of Dog Food by Format: % Value 2016-2021
  • Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
  • Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
  • Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
  • Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

KEY DATA FINDINGS
2021 IMPACT
  • Continued strong growth for cat food in 2021 as owners are still staying at home due to the pandemic and therefore spending more time with their cats
  • Prepared food gains ground and witnesses demand for higher quality and segmentation by life stage or health need
  • Wet cat food still dominates due to wide availability in modern grocery retailers and consumers’ perception that its smaller packaging maintains products’ freshness

RECOVERY AND OPPORTUNITIES
  • Romania’s forecast economic growth will underlie ongoing strong growth in cat food
  • Owners’ concern for their cats’ wellbeing sees stronger growth and premiumisation forecast in wet cat food
  • Further development of products’ segmentation expected from brands

CATEGORY INDICATORS
  • Table 36 Cat Owning Households: % Analysis 2016-2021
  • Table 37 Cat Population 2016-2021
  • Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA
  • Summary 3 Cat Food by Price Band 2021
  • Table 39 Sales of Cat Food by Category: Volume 2016-2021
  • Table 40 Sales of Cat Food by Category: Value 2016-2021
  • Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
  • Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
  • Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
  • Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
  • Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
  • Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
  • Table 48 Distribution of Cat Food by Format: % Value 2016-2021
  • Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026
  • Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026
  • Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
  • Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

KEY DATA FINDINGS
2021 IMPACT
  • Slowdown in growth for other pet food in 2021 as consumers lose interest and non-prepared food dominates
  • Little growth seen in the population of other pets as children are distracted by their digital devices and more interested in dogs or cats
  • Fish food performs best as more sophisticated products are more widely available to higher-income owners of aquariums

RECOVERY AND OPPORTUNITIES
  • Slowdown in growth expected to be mitigated by increasing incomes and consumers’ ability to afford prepared food for other pets
  • Bird food anticipated to experience increasing premiumisation in order to step up from being simply a supplement to grain feeding
  • Fish food set to be most dynamic boosted by higher sales of weekend blocks as higher-income owners can resume travel post-COVID-19

CATEGORY INDICATORS
  • Table 53 Other Pet Population 2016-2021

CATEGORY DATA
  • Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 55 Sales of Other Pet Food by Category: Value 2016-2021
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
  • Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
  • Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
  • Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
  • Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
  • Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
  • Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
  • Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

KEY DATA FINDINGS
2021 IMPACT
  • Strong growth in pet products is a result of pet owners’ increased interest in their pets’ wellbeing and products therefore becoming more sophisticated
  • Pet healthcare benefits from owners’ desire to keep their pets healthy and happy
  • Modern grocery retailers continue to increase consumers’ awareness of pet products

RECOVERY AND OPPORTUNITIES
  • The improving economy will stimulate further growth in pet products
  • Strong growth forecast for both premium and economy brands in other pet products due to the new attitude to pets
  • Pet healthcare expected to perform best although pet dietary supplements faces competition from pet food with functional benefits and targeted nutrition

CATEGORY DATA
  • Table 66 Sales of Pet Products by Category: Value 2016-2021
  • Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
  • Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
  • Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
  • Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
  • Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
  • Table 72 Distribution of Pet Products by Format: % Value 2016-2021
  • Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
  • Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026