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Retailing in Kazakhstan

  • ID: 2492316
  • Report
  • Region: Kazakhstan
  • 71 pages
  • Euromonitor International
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In 2018, retailing in Kazakhstan continued to generate a positive increase in value sales. Despite post-crisis consumer behaviour after devaluations in 2014 and 2015, and marginal volatility of the tenge against the US dollar exchange rate in 2018, consumers showed an interest in purchasing essential as well as non-essential goods. This trend resulted from retailers being active in terms of discounts and special offers that are beneficial for Kazakhstani consumers.

The Retailing in Kazakhstan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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RETAILING IN KAZAKHSTAN

List of Contents and Tables
Executive Summary
Retailing in Kazakhstan Continues To Register Growth in 2018
Active Emergence of New Players in 2018
Internet Retailing Continues To Generate Higher Sales Than Overall Retailing
Modern Grocery Retailers and Certain Non-grocery Specialists Drive Retailing in Terms of Innovation
Strong Development Is Predicted Among Niche Channels
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 15 Retailing GBO Company Shares: % Value 2014-2018
Table 16 Retailing GBN Brand Shares: % Value 2015-2018
Table 17 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 18 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 20 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Health and Wellness Trend Drives Modern Grocery Retailers
Continuous Expansion of Convenience Stores in 2018
Promotions and Special Offers Are Important Measures for Development
Competitive Landscape
Retailers Focus on Convenience Stores' Development
Emergence of "grocerant" Formats in 2018
Metro Cash & Carry Too and Technodom Group Too Collaborate
Channel Data
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2013-2018
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2013-2018
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Opportunity To Pay Qr Code Scanning in Urban Areas Without Using Pos Terminals
Competition Between Independent Grocery Retailers and Convenience Stores
Familiarity Between Retailers and Consumers Contributes To Positive Shopping Experience
Competitive Landscape
Channel Remains Highly Fragmented
Increase of Conscious Consumers Contributes Shift To Modern Grocery Retailers
Volna Too Is the Most Active Player Among Traditional Grocery Retailers
Channel Data
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Retailers With Affordable Prices Find Success in 2018
Rising Consumer Interest Contributes To Stronger Communication and Promotional Activity
Economy Brands at "khorgos" Replace Open Markets and Bazaars in Kazakhstan
Competitive Landscape
Confident Performance of Intertop in 2018
Lc Waikiki Is First Retail Brand To Offer Both Online and Offline Stores
Viled Group Plans To Extend the Presence of Premium Brands
Channel Data
Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Growing Health Concerns and Awareness Support Channel's Development
Young Generation Drives Health and Beauty Specialist Retailers
Future Strategy of Beauty Specialist Retailers in Kazakhstan
Competitive Landscape
Saturation Among Chemists/pharmacists
Emergence of Premium Retailers in 2018
Discounts and Special Offers of Mon Amie and Beautymania in 2018
Channel Data
Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Tourists Comprise Main Consumer Group of Saks Fifth Avenue
Nascent Development of Variety Stores in 2018
Competitive Landscape
Still Saks Fifth Avenue Is Leading Brand in Mixed Retailers
Active Marketing Campaign of Saks Fifth Avenue in 2018
Channel Data
Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 86 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 88 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 90 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 91 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 92 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Personalisation Remains Main Advantage of Direct Sellers
Opportunity for Career Building
Country Regions Are Category Drivers
Competitive Landscape
Avon Continues To Lead Direct Selling in 2018
Tiens Plans To Increase Its Investments To Strengthen Its Position
Emergence of New Categories Creates Areas for Companies To Increase Sales
Channel Data
Table 100 Direct Selling by Category: Value 2013-2018
Table 101 Direct Selling by Category: % Value Growth 2013-2018
Table 102 Direct Selling GBO Company Shares: % Value 2014-2018
Table 103 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 104 Direct Selling Forecasts by Category: Value 2018-2023
Table 105 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Modern Lifestyles Support Development of Internet Retailing
Logistics Continue To Be Main Challenge for Local Internet Retailers
Cancellation of Income Tax Contributes To Support and Competition
Competitive Landscape
Active Performance of Lamoda in 2018
Continuous Competition Between Domestic and International Players in 2018
Emerging Business Models
Channel Data
Table 106 Internet Retailing by Category: Value 2013-2018
Table 107 Internet Retailing by Category: % Value Growth 2013-2018
Table 108 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 109 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 110 Internet Retailing Forecasts by Category: Value 2018-2023
Table 111 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Mobile Applications Allow Personalisation and Targeting of Certain Consumer Segments
Traffic Congestion To Support Channel's Development
Benefits of Mobile Internet Retailing That Attract Kazakhstani Consumers
Competitive Landscape
Emergence of Mobile Apps in Other Markets Drive Development of Mobile Applications in Retailing
Opportunity for Retailers To Offer Example of Their Quality
Possibility of Cooperation Between Internet Retailers and Other Companies
Channel Data
Table 112 Mobile Internet Retailing: Value 2013-2018
Table 113 Mobile Internet Retailing: % Value Growth 2013-2018
Table 114 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 115 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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