Tissue and Hygiene in the United Arab Emirates

Sales of retail tissue, nappies/diapers/pants and sanitary protection continued to growth in both value and volume terms in 2022 due to improving GDP in the United Arab Emirates and population growth/recovery following the impact of the pandemic, as expatriates returned in greater numbers. The United Arab Emirates consumes greater quantities of facial tissues per person than many developed markets, with this product category dominating demand for retail tissue.

The analyst's Tissue and Hygiene in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:

Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TISSUE AND HYGIENE IN THE UNITED ARAB EMIRATES

EXECUTIVE SUMMARY

Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

SANITARY PROTECTION IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS

2022 DEVELOPMENTS

Consumers seek cheaper alternatives as unit prices increase, but leading brands benefit from loyalty and established reputations
Growing demand for ultra-thin products in the United Arab Emirates
Standard towels with wings remains popular despite increasing switch to perceived more discreet and comfortable formats

PROSPECTS AND OPPORTUNITIES

Sanitary protection offers growth potential in both retail volume and value terms over the forecast period
Sustainability anticipated to be a key strategy for category players
Tampons expected to continue gaining sales momentum due to improving awareness

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027

NAPPIES/DIAPERS/PANTS IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS

2022 DEVELOPMENTS

Recovery following the mass exodus of female consumers in 2020
Growth in private label sales as price-sensitive consumers attempt to save money but Pampers remains dominant brand
Retail e-commerce’s contribution to sales of nappies/diapers/pants is growing

PROSPECTS AND OPPORTUNITIES

Increasing exploration of nappies/diapers/pants made from sustainable materials expected over forecast period
Players expected to make eco-friendly claims as part of marketing strategies and new product development
Premiumisation set to emerge in nappies/diapers/pants in the coming years

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027

RETAIL ADULT INCONTINENCE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS

2022 DEVELOPMENTS

Moderate/heavy adult incontinence maintains dominance, with greater focus on more absorbent format
Fine brand maintains leadership, while demand for private label increases
Retail e-commerce remains a key catalyst for category sales

PROSPECTS AND OPPORTUNITIES

Increase in retail volume and value expected over the forecast period
Increasing awareness and overcoming taboos will aid category growth
Ageing population will remain key growth driver

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027

WIPES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS

2022 DEVELOPMENTS

Demand for antibacterial wipes remains elevated due to heightened hygiene awareness
Baby wipes continues to dominate demand
Innovation remains key for category players

PROSPECTS AND OPPORTUNITIES

Positive outlook for wipes in the United Arab Emirates in the coming years
Growing demand for environmentally-friendly options offers further product development opportunities
Sales through retail e-commerce expected to boost category sales

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2017-2022
Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027

RETAIL TISSUE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS

2022 DEVELOPMENTS

Players utilise promotions and discounts to increase sales amid price inflation
Paper towels and toilet paper maintain positive growth despite price challenges
Olayan Kimberly-Clark and Fine Hygienic Paper retain strength at the top

PROSPECTS AND OPPORTUNITIES

Product innovation to drive growth over the forecast period
Growth of retail e-commerce set to continue supporting category sales
Private label likely to further appeal to price-sensitive consumers in 2023

CATEGORY DATA

Table 44 Retail Sales of Tissue by Category: Value 2017-2022
Table 45 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 47 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 48 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027

AWAY-FROM-HOME TISSUE AND HYGIENE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS

2022 DEVELOPMENTS

Horeca remains most profitable channel for away-from-home tissue players
Focus on hygiene pushes up demand for AFH wipers

PROSPECTS AND OPPORTUNITIES

Greater return of tourism to further boost growth of away-from-home tissue
Average unit prices anticipated to grow

CATEGORY DATA

Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027