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Tissue and Hygiene in the United Arab Emirates

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    Report

  • 49 Pages
  • March 2023
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 2492332
Sales of retail tissue, nappies/diapers/pants and sanitary protection continued to growth in both value and volume terms in 2022 due to improving GDP in the United Arab Emirates and population growth/recovery following the impact of the pandemic, as expatriates returned in greater numbers. The United Arab Emirates consumes greater quantities of facial tissues per person than many developed markets, with this product category dominating demand for retail tissue.

The analyst's Tissue and Hygiene in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:

Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2017-2022
  • Table 2 Infant Population 2017-2022
  • Table 3 Female Population by Age 2017-2022
  • Table 4 Total Population by Age 2017-2022
  • Table 5 Households 2017-2022
  • Table 6 Forecast Infant Population 2022-2027
  • Table 7 Forecast Female Population by Age 2022-2027
  • Table 8 Forecast Total Population by Age 2022-2027
  • Table 9 Forecast Households 2022-2027
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
SANITARY PROTECTION IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers seek cheaper alternatives as unit prices increase, but leading brands benefit from loyalty and established reputations
  • Growing demand for ultra-thin products in the United Arab Emirates
  • Standard towels with wings remains popular despite increasing switch to perceived more discreet and comfortable formats
PROSPECTS AND OPPORTUNITIES
  • Sanitary protection offers growth potential in both retail volume and value terms over the forecast period
  • Sustainability anticipated to be a key strategy for category players
  • Tampons expected to continue gaining sales momentum due to improving awareness
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Recovery following the mass exodus of female consumers in 2020
  • Growth in private label sales as price-sensitive consumers attempt to save money but Pampers remains dominant brand
  • Retail e-commerce’s contribution to sales of nappies/diapers/pants is growing
PROSPECTS AND OPPORTUNITIES
  • Increasing exploration of nappies/diapers/pants made from sustainable materials expected over forecast period
  • Players expected to make eco-friendly claims as part of marketing strategies and new product development
  • Premiumisation set to emerge in nappies/diapers/pants in the coming years
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Moderate/heavy adult incontinence maintains dominance, with greater focus on more absorbent format
  • Fine brand maintains leadership, while demand for private label increases
  • Retail e-commerce remains a key catalyst for category sales
PROSPECTS AND OPPORTUNITIES
  • Increase in retail volume and value expected over the forecast period
  • Increasing awareness and overcoming taboos will aid category growth
  • Ageing population will remain key growth driver
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Demand for antibacterial wipes remains elevated due to heightened hygiene awareness
  • Baby wipes continues to dominate demand
  • Innovation remains key for category players
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for wipes in the United Arab Emirates in the coming years
  • Growing demand for environmentally-friendly options offers further product development opportunities
  • Sales through retail e-commerce expected to boost category sales
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2017-2022
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Players utilise promotions and discounts to increase sales amid price inflation
  • Paper towels and toilet paper maintain positive growth despite price challenges
  • Olayan Kimberly-Clark and Fine Hygienic Paper retain strength at the top
PROSPECTS AND OPPORTUNITIES
  • Product innovation to drive growth over the forecast period
  • Growth of retail e-commerce set to continue supporting category sales
  • Private label likely to further appeal to price-sensitive consumers in 2023
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2017-2022
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2018-2022
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2019-2022
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2022-2027
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Horeca remains most profitable channel for away-from-home tissue players
  • Focus on hygiene pushes up demand for AFH wipers
PROSPECTS AND OPPORTUNITIES
  • Greater return of tourism to further boost growth of away-from-home tissue
  • Average unit prices anticipated to grow
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
  • Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
  • Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027