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Tissue and Hygiene in Tunisia

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    Report

  • 44 Pages
  • March 2023
  • Region: Tunisia
  • Euromonitor International
  • ID: 2492333
All categories recorded retail volume growth in 2022, with much stronger retail current value increments, albeit mainly due to price increases amid an inflationary economic climate. Several categories, such as retail adult incontinence, retail tissue, some wipes and sanitary protection produced strong performances in retail volume and current value growth due to heightened awareness of the importance of hygiene. Social changes also supported tissue and hygiene’s development.

The analyst's Tissue and Hygiene in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:

Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN TUNISIA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2017-2022
  • Table 2 Infant Population 2017-2022
  • Table 3 Female Population by Age 2017-2022
  • Table 4 Total Population by Age 2017-2022
  • Table 5 Households 2017-2022
  • Table 6 Forecast Infant Population 2022-2027
  • Table 7 Forecast Female Population by Age 2022-2027
  • Table 8 Forecast Total Population by Age 2022-2027
  • Table 9 Forecast Households 2022-2027
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
SANITARY PROTECTION IN TUNISIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Social changes in Tunisia support the use of sanitary protection
  • High unit price increase in 2022
  • A dynamic category despite the economic crisis
PROSPECTS AND OPPORTUNITIES
  • Key social and demographic trends to help drive demand in the category
  • More discreet products that fit changing lifestyles to gain importance
  • Tampons to continue to develop and grow as a category
CATEGORY DATA
  • Table 18 Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
  • Table 20 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
  • Table 21 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
  • Table 22 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
  • Table 23 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN TUNISIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Limited room for retail volume growth
  • A significant change in purchasing preference
  • Lilas enjoys competitive advantage over global imports
PROSPECTS AND OPPORTUNITIES
  • Domestic offer to continue to lead the way
  • Important development in advertising
  • Social and lifestyle changes to inform demand trends
CATEGORY DATA
  • Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
  • Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
  • Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
  • Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN TUNISIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Rising awareness of incontinence and specialised products
  • Supermarkets remains the main channel for retail adult incontinence products
  • New imported brands become available in retail adult incontinence in Tunisia
PROSPECTS AND OPPORTUNITIES
  • Ageing population trend to grow the potential consumer base as the stigma of incontinence fades
  • Urbanisation, modernisation and rising incidence of prostate cancer to push sales
  • Important development of e-commerce anticipated in the forecast period
CATEGORY DATA
  • Table 30 Sales of Retail Adult Incontinence by Category: Value 2017-2022
  • Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
  • Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
  • Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
  • Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN TUNISIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Smuggled products remain available in 2022
  • Baby wipes and general purpose wipes benefit from modernisation and urbanisation
  • Lilas enjoys price advantage and a strong reputation to stay ahead of the field
PROSPECTS AND OPPORTUNITIES
  • Social change to support wipes sales over the forecast period
  • Growing presence in modern grocery retailers to foster sales growth
  • Baby wipes to continue to benefit from hygiene and baby care trends
CATEGORY DATA
  • Table 36 Retail Sales of Wipes by Category: Value 2017-2022
  • Table 37 Retail Sales of Wipes by Category: % Value Growth 2017-2022
  • Table 38 NBO Company Shares of Retail Wipes: % Value 2018-2022
  • Table 39 LBN Brand Shares of Retail Wipes: % Value 2019-2022
  • Table 40 Forecast Retail Sales of Wipes by Category: Value 2022-2027
  • Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN TUNISIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • The demand for napkins starts to rebound as consumers return to large-scale family celebrations
  • New Lilas product adds dynamism to paper towels
  • Tight competition between local players
PROSPECTS AND OPPORTUNITIES
  • Economy products to remain front-of-mind in a tough economic climate
  • Retail and social developments to boost the use of retail tissue products
  • Domestic players hold all the cards
CATEGORY DATA
  • Table 42 Retail Sales of Tissue by Category: Value 2017-2022
  • Table 43 Retail Sales of Tissue by Category: % Value Growth 2017-2022
  • Table 44 NBO Company Shares of Retail Tissue: % Value 2018-2022
  • Table 45 LBN Brand Shares of Retail Tissue: % Value 2019-2022
  • Table 46 Forecast Retail Sales of Tissue by Category: Value 2022-2027
  • Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN TUNISIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • AFH tissue sees a recovery in 2022 as society reopens
  • Toilet paper leverages essential status to dominate sales in AFH tissue
  • Tork benefits from wide distribution and a focus on institutional sales
PROSPECTS AND OPPORTUNITIES
  • Horeca the key for AFH tissue with basic need perception set to boost AFH hygiene
  • Napkins in demand in horeca
  • Higher penetration of local manufacturers anticipated
CATEGORY DATA
  • Table 48 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
  • Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 50 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
  • Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
  • Table 52 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
  • Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027