+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Tissue and Hygiene in Canada

  • ID: 2507471
  • Report
  • March 2021
  • Region: Canada
  • 59 pages
  • Euromonitor International
1 of 2
Soon after Canada confirmed the first COVID-19 case in late January 2020, many provinces started identifying cases and subsequently took control measures focused on inbound travellers. It was not until March when every Canadian province and territory had declared a state of emergency and, depending on local situation, imposed various degrees of restrictions such as social distancing, business and school closures, and shelter-in-place mandates.

The Tissue and Hygiene in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
  • Table 1 Birth Rates 2015-2020
  • Table 2 Infant Population 2015-2020
  • Table 3 Female Population by Age 2015-2020
  • Table 4 Total Population by Age 2015-2020
  • Table 5 Households 2015-2020
  • Table 6 Forecast Infant Population 2020-2025
  • Table 7 Forecast Female Population by Age 2020-2025
  • Table 8 Forecast Total Population by Age 2020-2025
  • Table 9 Forecast Households 2020-2025
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Slight volume sales growth recorded in 2020
  • Rise of reusable alternatives poses a threat to disposable sanitary protection
  • Multinational Procter & Gamble dominates sales
RECOVERY AND OPPORTUNITIES
  • Limited gains expected over forecast period
  • Working to allow more consumers to access sanitary protection is key
  • Private label starting to lag further behind
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Pants sales perform best in 2020, while consumers increasingly embrace economy options during pandemic
  • Volume demand dwindling as Canadians are having fewer children and delaying starting a family
  • Kimberly-Clark extends its lead in 2020
RECOVERY AND OPPORTUNITIES
  • Value sales growth set to pick up despite slow volume gains
  • More consumers are looking for sustainable solutions
  • Canada’s immigration policy offers prospects to nappies/diapers/pants
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sales growth accelerates, with e-commerce activity seeing rapid development
  • Sales performance dynamic even before pandemic
  • Multinationals dominate retail adult incontinence
RECOVERY AND OPPORTUNITIES
  • Further high gains expected over forecast period
  • Making products that are cost-effective yet skin- and eco-friendly is the challenge
  • Private label still yet to convince most consumers
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 intensifies demand for personal and household wipes
  • Wipes performing steadily before health crisis
  • Procter & Gamble out on its own in wipes
RECOVERY AND OPPORTUNITIES
  • Demand predicted to keep growing from crisis-heightened level
  • Smaller segments to yield further gains, supporting the dominant baby wipes category
  • Private label a niche but growing area
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2015-2020
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2016-2020
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2017-2020
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2020-2025
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sales boom in 2020 as consumers stockpile the hygiene essentials
  • Recycled toilet paper not being embraced in Canada
  • Local player at the summit of retail tissue in Canada
RECOVERY AND OPPORTUNITIES
  • Demand levels to stay above pre-pandemic mark
  • Toilet paper consumption proves robust to price rises
  • COVID-19 has changed dynamics within facial tissues
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2015-2020
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2016-2020
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2017-2020
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2020-2025
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Steep drop for AFH tissue as consumers stay at home, but wipers and adult incontinence products make good gains
  • COVID-19 disrupts positive momentum in AFH tissue
  • Multinational and domestic companies both highly relevant in AFH
RECOVERY AND OPPORTUNITIES
  • Long road back for AFH tissue, but wipers and adult incontinence will continue to thrive
  • Canada’s ageing population to underpin long-term growth potential for AFH hygiene
  • Value sales projected to return to pre-pandemic levels in 2023 for AFH tissue
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
  • Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
  • Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
  • Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
  • Table 56 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
  • Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
  • Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Note: Product cover images may vary from those shown
Adroll
adroll