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Home Care in Costa Rica

  • ID: 2508063
  • Report
  • Region: Costa Rica
  • 47 pages
  • Euromonitor International
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As economically-advantaged millennial consumers gained additional understanding of the importance of adopting healthier and sustainable lifestyles to support their personal and environmental wellbeing, their focus on ecological and natural functional ingredients in home care formulations continued to gain additional relevance in Costa Rica in 2018.

The Home Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN COSTA RICA

List of Contents and Tables
Executive Summary
Changing Lifestyles Continue To Drive Specific Value and Environmentally-friendly Home Care in 2018
Segmentation and Aggressive Pricing Relations Set the Pace of 2018's Value Performance
International Players Maintain Competitive Advantage During 2018
Distribution Efforts Continue To Focus on Modern Grocery Retailers
New Lifestyles and Rising Environmental Conscience To Continue Influencing Home Care's Development
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
New Scents and Natural Botanical Claims Set the Pace During 2018
New Specific Products Expected To Gain Momentum
More Cautious Spending for Mid-income Consumers
Competitive Landscape
International Top-of-mind Brands Lead Air Care
Natural Scent Innovations and Automatic Alternatives To Gain Additional Momentum
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Availability and Affordable Value Relations Continue To Set the Pace in 2018
New Development Opportunities for Specific Options Over the Forecast Period
Competitive Landscape
Traditional International and Local Players Continue To Lead Bleach
New Specific Products and Specialised Packaging Formats To Increase Competition
Category Data
Table 17 Sales of Bleach: Value 2013-2018
Table 18 Sales of Bleach: % Value Growth 2013-2018
Table 19 NBO Company Shares of Bleach: % Value 2014-2018
Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
Table 21 Forecast Sales of Bleach: Value 2018-2023
Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Additional Functional Benefits Continue To Boost Dishwashing in 2018
Innovative Liquid Formats To Gain Additional Momentum
Competitive Landscape
Traditional Players Continue To Lead Dishwashing
Consumers Search for Greater Value Savings
New Specific Alternatives To Continue Gaining Penetration
Category Indicators
Table 23 Household Possession of Dishwashers 2013-2018
Category Data
Table 24 Sales of Dishwashing by Category: Value 2013-2018
Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Natural Ingredients and Value Packs Incentivise Sales of Home Insecticides
Segmentation Within Home Insecticides
Affordable and Specialised Alternatives Anticipated To Increase Polarisation
Competitive Landscape
SC Johnson Retains Dominance of Home Insecticides
Reckitt Benckiser Strengthens Second Position
Additional Innovation and Natural Functional Claims To Gain Momentum
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2013-2018
Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 33 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 34 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Polarisation Leads To Priced-based Competition and Promotional Campaigns
Further Attention Anticipated in Relation To Greater Efficiency
Competitive Landscape
International and Local Brands Continue To Gain Value Sales in 2018
Younger Generation Drawn To Innovation
Affordable Specific Laundry Care To Gain Participation Over Forecast Period
Category Indicators
Table 36 Household Possession of Washing Machines 2013-2018
Category Data
Table 37 Sales of Laundry Care by Category: Value 2013-2018
Table 38 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 39 Sales of Laundry Aids by Category: Value 2013-2018
Table 40 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Detergents by Category: Value 2013-2018
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 44 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 45 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 49 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Low Innovation But Further Segmentation Characterise Polishes
New Specific Alternatives Anticipated To Gain Momentum Over Forecast Period
Competitive Landscape
Well-known International Brands Lead Polishes
Additional Segmentation Efforts and Further Specialisation Anticipated
Category Data
Table 53 Sales of Polishes by Category: Value 2013-2018
Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Polishes: % Value 2014-2018
Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Surface Care Characterised by Additional Segmentation and Priced-based Competition
Further Specialisation and Polarisation Predicted for Forecast Period
Competitive Landscape
Traditional Global Players Continue To Lead
Other Known Global Brands Play Less of A Role in Surface Care
Priced-based Competition and Product Availability Anticipated To Keep the Pace
Category Data
Table 59 Sales of Surface Care by Category: Value 2013-2018
Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Surface Care: % Value 2014-2018
Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 65 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 66 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
New Products Target High-income Consumers
Tradition Remains Important Within Toilet Care
New Development Opportunities for Specific Functional Products
Competitive Landscape
Traditional Regional and Global Players Remain Ahead in Value Sales
Specific Value Products Expected To Emerge Over Forecast Period
Competitive Pricing To Remain Relevant for Low-income Consumers
Category Data
Table 67 Sales of Toilet Care by Category: Value 2013-2018
Table 68 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 70 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 71 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 72 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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