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Home Care in Tunisia

  • ID: 2508090
  • Report
  • Region: Tunisia
  • 43 pages
  • Euromonitor International
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Home care in Tunisia maintained a positive growth rate in 2018, despite the economic uncertainty that encouraged consumers to move away from expensive and unnecessary products. Consumers in Tunisia were conscious about their health, hygiene and surroundings, and continued to purchase home care products; however, they sought economy products and promotions. Manufacturers seeking new ways to generate additional sales increased their brand penetration across multiple home care categories.

The Home Care in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN TUNISIA

List of Contents and Tables
Executive Summary
Healthy Growth Despite the Economic Situation
Consumers Switching To Basic Home Care Products
Multinationals Remain Dominant
Modern Outlets See Rapid Growth
Continuous Development of Home Care in Tunisia
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Reduced Space and Urban Density Contribute To Growth in Spray/aerosol Air Fresheners
Car Air Fresheners and Other Air Care Still Weak
Modern Retailers Expected To Gain Further Value Share Against Small Independent Grocers
Competitive Landscape
Reckitt Benckiser South Africa (pty) Remains the Leader
Ste Chimap Gains Further Retail Value Share
Lack of Investment in Advertising Due To Size of Category
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Tunisians Still Consider Bleach the Perfect Cleaning Product
Promotions Expected To Continue Driving Growth
Specialised Products Are Affecting Sales of Bleach, Especially in Large Cities
Competitive Landscape
Ennadhafa Judy SA Still the Dominant Player
Innovation Expected To Focus on Non-chlorine Bleach
Domestic Brands Dominant
Category Data
Table 17 Sales of Bleach: Value 2013-2018
Table 18 Sales of Bleach: % Value Growth 2013-2018
Table 19 NBO Company Shares of Bleach: % Value 2014-2018
Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
Table 21 Forecast Sales of Bleach: Value 2018-2023
Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Dishwashing Expected To Witness Growth
Increased Penetration of Automatic Dishwashing
Hand Dishwashing Expected To Remain Popular
Competitive Landscape
Henkel Continues To Lead in Dishwashing
Reckitt Benckiser Remains Second
International Players Lead
Category Indicators
Table 23 Household Possession of Dishwashers 2013-2018
Category Data
Table 24 Sales of Dishwashing by Category: Value 2013-2018
Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Spray/aerosol Insecticides Remains Most Convenient
Threats To Growth Over the Forecast Period
Sales of Home Insecticides Will Keep Season Dependant
Competitive Landscape
Ste Chimap Remains the Leader
Increased Awareness of Health and Hygiene Expected
Strong Competition in Spray/aerosol Home Insecticides
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2013-2018
Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 33 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 34 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Demand for Laundry Detergents
Innovation Supports Laundry Care
Bar Detergents Products Remain Popular
Competitive Landscape
Henkel-alki Tunisie Maintains Its Lead
Unilever Tunisie SA Ranks Second
Multinationals Lead Laundry Care in Tunisia
Category Indicators
Table 36 Household Possession of Washing Machines 2013-2018
Category Data
Table 37 Sales of Laundry Care by Category: Value 2013-2018
Table 38 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 39 Sales of Laundry Aids by Category: Value 2013-2018
Table 40 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Detergents by Category: Value 2013-2018
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 44 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 45 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 49 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Limited Use of Polishes Products - Especially Floor and Furniture
Shoe Polish To Remain the Dominant Category in Polishes
Growing Urban Consumer Base Will Help Polishes To Record Healthy Growth Over the Forecast Period
Competitive Landscape
Comptoir Maghrébin De Commerce (cmc) Remains the Leader
New Product Launches Expected Over the Forecast Period
International Players Still Dominant
Category Data
Table 51 Sales of Polishes by Category: Value 2013-2018
Table 52 Sales of Polishes by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Polishes: % Value 2014-2018
Table 54 LBN Brand Shares of Polishes: % Value 2015-2018
Table 55 Forecast Sales of Polishes by Category: Value 2018-2023
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Surface Care Registers Positive Current Retail Value Growth
Unit Prices Continue To Rise
Consumers Purchase Multi-purpose Cleaners for Different Cleaning Tasks
Competitive Landscape
Ennadhafa Judy SA Continues To Lead Surface Care
Local Players Compete Fiercely in Surface Care Categories
No Major Changes in the Competitive Landscape
Category Data
Table 57 Sales of Surface Care by Category: Value 2013-2018
Table 58 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Surface Care: % Value 2014-2018
Table 62 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 63 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Performance Expected To Continue Over the Forecast Period
Growing Health and Hygiene Awareness in Tunisia
Toilet Liquids/foam Will Keep Boosting Overall Growth
Competitive Landscape
Codifa Remains the Leader
Multinational Brands Well Established Within Toilet Care
Innovations in Fragrances and Packaging Drive Competition
Category Data
Table 65 Sales of Toilet Care by Category: Value 2013-2018
Table 66 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 68 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 69 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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