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Eyewear in South Africa

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    Report

  • 31 Pages
  • February 2026
  • Region: South Africa
  • Euromonitor International
  • ID: 2508100
Value sales of eyewear in South Africa rose in 2025 as demand continued to grow, even as local consumers faced mounting cost-of-living pressures. With many households under financial strain, spending decisions are becoming increasingly selective, with certain product categories being prioritised over others.

This Eyewear in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eyewear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Eyewear in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for eyewear?
MARKET DATA
  • Table 1 Sales of Eyewear by Category: Volume 2020-2025
  • Table 2 Sales of Eyewear by Category: Value 2020-2025
  • Table 3 Sales of Eyewear by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Eyewear by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Eyewear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Eyewear: % Value 2021-2024
  • Table 7 Distribution of Eyewear by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Eyewear by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Eyewear by Category: Value 2025-2030
  • Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN SOUTH AFRICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Younger users ensure steady demand for contact lenses into adulthood
  • CooperVision builds its lead ahead of international players
  • Private label offers more affordable contact lenses
PROSPECTS AND OPPORTUNITIES
  • Lifestyle choices among younger consumers will continue driving demand
  • Local consumers increasingly considering LASIK eye surgery
  • Consumers increasingly turn to e-commerce to purchase contact lenses
CATEGORY DATA
  • Table 12 Sales of Contact Lenses by Category: Volume 2020-2025
  • Table 13 Sales of Contact Lenses by Category: Value 2020-2025
  • Table 14 Sales of Contact Lenses by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Contact Lenses by Category: % Value Growth 2020-2025
  • Table 16 Sales of Contact Lens Solutions: Value 2020-2025
  • Table 17 Sales of Contact Lens Solutions: % Value Growth 2020-2025
  • Table 18 Sales of Contact Lenses by Type: % Value 2020-2025
  • Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2020-2025
  • Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2020-2025
  • Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2020-2025
  • Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2020-2025
  • Table 23 NBO Company Shares of Contact Lenses: % Value 2020-2024
  • Table 24 LBN Brand Shares of Contact Lenses: % Value 2021-2024
  • Table 25 Distribution of Contact Lenses by Format: % Value 2020-2025
  • Table 26 Distribution of Contact Lens Solutions by Format: % Value 2020-2025
  • Table 27 Forecast Sales of Contact Lenses by Category: Volume 2025-2030
  • Table 28 Forecast Sales of Contact Lenses by Category: Value 2025-2030
  • Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2025-2030
  • Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2025-2030
  • Table 31 Forecast Sales of Contact Lens Solutions: Value 2025-2030
  • Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2025-2030
SPECTACLES IN SOUTH AFRICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Bouyant performance for spectacles in 2025
  • Essilor leads, but consumers continue to seek more affordable spectacles
  • Low preventive eye care and limited myopia control uptake among South African households
PROSPECTS AND OPPORTUNITIES
  • Optimistic forecast, but South Africans will continue seeking more affordable options
  • Optical stores will continue to be the main purchasing channel
  • Specsavers’ offer of free spectacles for children could boost uptake
CATEGORY DATA
  • Table 33 Sales of Spectacles by Category: Volume 2020-2025
  • Table 34 Sales of Spectacles by Category: Value 2020-2025
  • Table 35 Sales of Spectacles by Category: % Volume Growth 2020-2025
  • Table 36 Sales of Spectacles by Category: % Value Growth 2020-2025
  • Table 37 Sales of Spectacle Lenses by Type: % Value 2020-2025
  • Table 38 NBO Company Shares of Spectacles: % Value 2020-2024
  • Table 39 LBN Brand Shares of Spectacles: % Value 2021-2024
  • Table 40 Distribution of Spectacles by Format: % Value 2020-2025
  • Table 41 Forecast Sales of Spectacles by Category: Volume 2025-2030
  • Table 42 Forecast Sales of Spectacles by Category: Value 2025-2030
  • Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2025-2030
  • Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2025-2030
SUNGLASSES IN SOUTH AFRICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Economic pressures shape sunglasses trends and consumer choices in South Africa
  • Luxottica maintains lead as promotions drive sunglass sales
  • Chinese e-commerce players appeal to cost-conscious consumers
PROSPECTS AND OPPORTUNITIES
  • E-commerce and change in consumer shopping habits
  • Influx of tourists to South Africa could benefit luxury sunglasses
  • Sunglass Hut expands its reach via Woolworths
CATEGORY DATA
  • Table 45 Sales of Sunglasses: Volume 2020-2025
  • Table 46 Sales of Sunglasses: Value 2020-2025
  • Table 47 Sales of Sunglasses: % Volume Growth 2020-2025
  • Table 48 Sales of Sunglasses: % Value Growth 2020-2025
  • Table 49 NBO Company Shares of Sunglasses: % Value 2020-2024
  • Table 50 LBN Brand Shares of Sunglasses: % Value 2021-2024
  • Table 51 Distribution of Sunglasses by Format: % Value 2020-2025
  • Table 52 Forecast Sales of Sunglasses: Volume 2025-2030
  • Table 53 Forecast Sales of Sunglasses: Value 2025-2030
  • Table 54 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
  • Table 55 Forecast Sales of Sunglasses: % Value Growth 2025-2030