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Luxury Goods in Switzerland

  • ID: 2509890
  • Report
  • January 2022
  • Region: Switzerland
  • 94 Pages
  • Euromonitor International
COVID-19 had a significant negative impact on sales of luxury goods in Switzerland in 2020, seeing a double-digit retail current value decline. Although sales of such products are driven by affluent consumers who are less likely to be impacted by recession, even these consumers delayed purchases until there was greater clarity about the virus and its outcomes.

The Luxury Goods in Switzerland report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

LUXURY GOODS IN SWITZERLAND
EXECUTIVE SUMMARY
  • Luxury goods in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?
MARKET DATA
  • Table 1 Sales of Luxury Goods by Category: Value 2016-2021
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2016-2021
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2016-2020
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2017-2020
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2021
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2021-2026
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources
EXPERIENTIAL LUXURY IN SWITZERLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Vaccination programme contributes to rebound in 2021
  • Rixos maintains its leading position
  • Sales decline threatens infrastructure, prices and speed of recovery
PROSPECTS AND OPPORTUNITIES
  • Number of hotels set to increase
  • Both business and leisure travel expected to contribute to recovery
  • Sharpening health awareness offers opportunities
CATEGORY DATA
  • Table 9 Sales of Experiential Luxury by Category: Value 2016-2021
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2016-2021
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2016-2020
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2017-2020
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2021-2026
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2021-2026
LUXURY HOTELS IN SWITZERLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Room rates suffer from the reduction in demand
  • 2021 sees the start of recovery for luxury hotels
  • Pandemic is serious threat to brand equity for Swiss luxury hotels
PROSPECTS AND OPPORTUNITIES
  • Good prospects for luxury hotels in the Swiss market
  • Corporate stays to rebound, but the threat of online meetings and events looms
  • Tourism and the new reality
CATEGORY DATA
  • Table 15 Sales in Luxury Hotels: Value 2016-2021
  • Table 16 Sales in Luxury Hotels: % Value Growth 2016-2021
  • Table 17 NBO Company Shares in Luxury Hotels: % Value 2016-2020
  • Table 18 LBN Brand Shares in Luxury Hotels: % Value 2017-2020
  • Table 19 Forecast Sales in Luxury Hotels: Value 2021-2026
  • Table 20 Forecast Sales in Luxury Hotels: % Value Growth 2021-2026
FINE WINES/CHAMPAGNE AND SPIRITS IN SWITZERLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • After holding up well in 2020, 2021 is a tough year
  • Luxury whiskies is a bright spot
  • A brief respite for department stores
PROSPECTS AND OPPORTUNITIES
  • Craft varieties will help push sales of smaller luxury spirits
  • Price increases expected to continue
  • E-commerce unlikely to do as well as in other luxury goods categories
CATEGORY DATA
  • Table 21 Sales of Fine Wines/Champagne and Spirits by Category: Value 2016-2021
  • Table 22 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2016-2021
  • Table 23 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2016-2020
  • Table 24 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2017-2020
  • Table 25 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2016-2021
  • Table 26 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2021-2026
  • Table 27 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2021-2026
PREMIUM AND LUXURY CARS IN SWITZERLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • 2021 sees a strong rebound in sales
  • More established names do better during the pandemic
  • Sustainability trend continues to rise
PROSPECTS AND OPPORTUNITIES
  • Growth set to slow from 2023 onwards
  • Race towards electric set to continue
  • Technology innovations to have an increasing focus
CATEGORY DATA
  • Table 28 Sales of Premium and Luxury Cars: Value 2016-2021
  • Table 29 Sales of Premium and Luxury Cars: % Value Growth 2016-2021
  • Table 30 NBO Company Shares of Premium and Luxury Cars: % Value 2016-2020
  • Table 31 LBN Brand Shares of Premium and Luxury Cars: % Value 2017-2020
  • Table 32 Forecast Sales of Premium and Luxury Cars: Value 2021-2026
  • Table 33 Forecast Sales of Premium and Luxury Cars: % Value Growth 2021-2026
PERSONAL LUXURY IN SWITZERLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • More affordable categories within personal luxury show the best performances
  • Domestic sales still dominate due to ongoing travel restrictions
  • Return to stores negatively affects the share of e-commerce
PROSPECTS AND OPPORTUNITIES
  • Strong growth potential for luxury portable consumer electronics
  • Expected return of inbound tourists
  • Strong price increases inevitable to maintain brand equity
CATEGORY DATA
  • Table 34 Sales of Personal Luxury by Category: Value 2016-2021
  • Table 35 Sales of Personal Luxury by Category: % Value Growth 2016-2021
  • Table 36 NBO Company Shares of Personal Luxury: % Value 2016-2020
  • Table 37 LBN Brand Shares of Personal Luxury: % Value 2017-2020
  • Table 38 Distribution of Personal Luxury by Format: % Value 2016-2021
  • Table 39 Forecast Sales of Personal Luxury by Category: Value 2021-2026
  • Table 40 Forecast Sales of Personal Luxury by Category: % Value Growth 2021-2026
DESIGNER APPAREL AND FOOTWEAR (READY-TO-WEAR) IN SWITZERLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Designer apparel sees a faster rebound than designer footwear
  • Domestic sales carry the 2021 recovery
  • E-commerce plays a stronger role
PROSPECTS AND OPPORTUNITIES
  • Bright spot expected to be smaller categories in the coming years
  • Switch to e-commerce set to continue despite some consumers returning to stores
  • Delay in return of inbound tourists from certain regions will hamper recovery
CATEGORY DATA
  • Table 41 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2016-2021
  • Table 42 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2016-2021
  • Table 43 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2020
  • Table 44 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2017-2020
  • Table 45 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2016-2021
  • Table 46 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2021-2026
  • Table 47 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2021-2026
LUXURY EYEWEAR IN SWITZERLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • More emphasis on health and wellness supports growth
  • High concentration in luxury eyewear
  • E-commerce attracts younger generations of consumers
PROSPECTS AND OPPORTUNITIES
  • Health concerns will encourage eye care, positively impacting luxury eyewear
  • Millennials and gen Z set to drive growth
  • Unit price growth will also help drive value sales
CATEGORY DATA
  • Table 48 Sales of Luxury Eyewear by Category: Value 2016-2021
  • Table 49 Sales of Luxury Eyewear by Category: % Value Growth 2016-2021
  • Table 50 NBO Company Shares of Luxury Eyewear: % Value 2016-2020
  • Table 51 LBN Brand Shares of Luxury Eyewear: % Value 2017-2020
  • Table 52 Distribution of Luxury Eyewear by Format: % Value 2016-2021
  • Table 53 Forecast Sales of Luxury Eyewear by Category: Value 2021-2026
  • Table 54 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2021-2026
LUXURY JEWELLERY IN SWITZERLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • More accessible luxury costume jewellery fares the best in 2021
  • Higher average spend for purchases made in 2021 supports sales
  • Some consumers return to stores, especially department stores
PROSPECTS AND OPPORTUNITIES
  • Non-grocery specialists to see a revival of foot traffic for luxury jewellery
  • Expected price increases linked to ongoing supply chain issues
  • Sustainability to become a more relevant theme
CATEGORY DATA
  • Table 55 Sales of Luxury Jewellery by Category: Value 2016-2021
  • Table 56 Sales of Luxury Jewellery by Category: % Value Growth 2016-2021
  • Table 57 NBO Company Shares of Luxury Jewellery: % Value 2016-2020
  • Table 58 LBN Brand Shares of Luxury Jewellery: % Value 2017-2020
  • Table 59 Distribution of Luxury Jewellery by Format: % Value 2016-2021
  • Table 60 Forecast Sales of Luxury Jewellery by Category: Value 2021-2026
  • Table 61 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2021-2026
LUXURY LEATHER GOODS IN SWITZERLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Initial recovery driven by products purchased by men
  • Some return to stores seen in 2021
  • Hermès maintains and even extends its lead
PROSPECTS AND OPPORTUNITIES
  • Recovery to pre-pandemic level expected before the end of the forecast period
  • E-commerce set to become more prominent
  • Vegan trend expected to affect demand for luxury leather goods
CATEGORY DATA
  • Table 62 Sales of Luxury Leather Goods: Value 2016-2021
  • Table 63 Sales of Luxury Leather Goods: % Value Growth 2016-2021
  • Table 64 NBO Company Shares of Luxury Leather Goods: % Value 2016-2020
  • Table 65 LBN Brand Shares of Luxury Leather Goods: % Value 2017-2020
  • Table 66 Distribution of Luxury Leather Goods by Format: % Value 2016-2021
  • Table 67 Forecast Sales of Luxury Leather Goods: Value 2021-2026
  • Table 68 Forecast Sales of Luxury Leather Goods: % Value Growth 2021-2026
LUXURY PORTABLE CONSUMER ELECTRONICS IN SWITZERLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Luxury wearables drives growth
  • E-commerce maintains share growth in 2021
  • Frederique Constant active with venture into smartwatches
PROSPECTS AND OPPORTUNITIES
  • Bright future expected for luxury wearables, but not luxury mobile phones
  • High-end watch makers set to feature strongly amidst the intensifying competition
  • Slow return of inbound tourists from outside Europe to slow down recovery
CATEGORY DATA
  • Table 69 Sales of Luxury Portable Consumer Electronics by Category: Value 2016-2021
  • Table 70 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 71 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2016-2020
  • Table 72 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2017-2020
  • Table 73 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2016-2021
  • Table 74 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2021-2026
  • Table 75 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2021-2026
LUXURY TIMEPIECES IN SWITZERLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • The path to recovery begins in 2021
  • More online platforms become established, and consumers’ attitudes change
  • Top players hit harder than niche players
PROSPECTS AND OPPORTUNITIES
  • Luxury timepieces for women will be a growth driver
  • Slow return of non-European inbound tourists will dampen speed of recovery
  • Supply chain problems set to lead to price rises in the coming years
CATEGORY DATA
  • Table 76 Sales of Luxury Timepieces by Category: Value 2016-2021
  • Table 77 Sales of Luxury Timepieces by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of Luxury Timepieces: % Value 2016-2020
  • Table 79 LBN Brand Shares of Luxury Timepieces: % Value 2017-2020
  • Table 80 Distribution of Luxury Timepieces by Format: % Value 2016-2021
  • Table 81 Forecast Sales of Luxury Timepieces by Category: Value 2021-2026
  • Table 82 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2021-2026
LUXURY WRITING INSTRUMENTS AND STATIONERY IN SWITZERLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Some recovery already seen in 2021
  • E-commerce does not benefit as strongly in luxury writing instruments
  • Creative-oriented brands perform better than others
PROSPECTS AND OPPORTUNITIES
  • Corporate-oriented products to perform better in the coming years
  • Full volume recovery not expected due to changing habits and price rises
  • E-commerce likely to see its share rise
CATEGORY DATA
  • Table 83 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
  • Table 84 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
  • Table 85 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
  • Table 86 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
  • Table 87 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
  • Table 88 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
  • Table 89 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026
SUPER PREMIUM BEAUTY AND PERSONAL CARE IN SWITZERLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Some recovery already seen in 2021
  • Pent-up demand from 2020 benefits growth in 2021
  • E-commerce gains strong ground in super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Higher willingness to spend on premium items to benefit sales in the coming years
  • Natural and wellness angles to be the main trend
  • Trends in overall colour cosmetics also to be reflected in super premium products
CATEGORY DATA
  • Table 90 Sales of Super Premium Beauty and Personal Care by Category: Value 2016-2021
  • Table 91 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 92 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2016-2020
  • Table 93 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2017-2020
  • Table 94 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2016-2021
  • Table 95 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2021-2026
  • Table 96 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown