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Luxury Goods in Switzerland

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    Report

  • 46 Pages
  • October 2025
  • Region: Switzerland
  • Euromonitor International
  • ID: 2509890
In 2025, luxury goods in Switzerland demonstrated a measured and steady performance, driven by moderate economic growth and cautious consumer spending. Despite geopolitical uncertainties and inflationary pressures that curtailed discretionary spending, the market saw a persistent trend of premiumisation and a selective rebound in consumer confidence. Experiential luxury, which encompasses high-end leisure activities and services, remained a positive performer.

The Luxury Goods in Switzerland report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Luxury goods in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for luxury goods?
MARKET DATA
  • Table 1 Sales of Luxury Goods by Category: Value 2020-2025
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2020-2025
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2020-2024
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2021-2024
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2025
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2025-2030
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EXPERIENTIAL LUXURY IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Domestic tourism and affluent inbound arrivals drive growth in experiential luxury
  • Luxury hotels and restaurants drive experiential luxury growth through personalisation
  • Leading players continue to invest in local market with sustainable upgrades
PROSPECTS AND OPPORTUNITIES
  • Sustained inbound tourism to drive future growth through bespoke experiences
  • Luxury hotels set to drive experiential luxury through tailored stays
  • Greater focus on adopting eco-conscious practices to appeal to affluent travellers
CATEGORY DATA
  • Table 9 Sales of Experiential Luxury by Category: Value 2020-2025
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2020-2024
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERFINE WINES/CHAMPAGNE AND SPIRITS IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation and artisanal trends drive category growth
  • Competitive landscape characterised by mix of major global brands and local producers
  • Increasing digitalisation supported by local entities and producers
PROSPECTS AND OPPORTUNITIES
  • Positive outlook to be driven by premiumisation and health trends
  • Luxury brands to adopt sustainable practices and experiential marketing
  • Growing demand for premium at-home luxury drinks experiences
CATEGORY DATA
  • Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
  • Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
  • Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPREMIUM AND LUXURY CARS IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for sustainable luxury vehicles drives growth
  • Car sharing of premium and luxury cars increasingly popular in Switzerland
  • Consolidated landscape led by luxury car brands with sustainable innovations
PROSPECTS AND OPPORTUNITIES
  • Evolving trends to influence future performance of premium and luxury cars
  • Luxury car brands to focus on sustainable electric and hybrid models
  • Autonomous driving could struggle to gain greater traction in Switzerland
CATEGORY DATA
  • Table 22 Sales of Premium and Luxury Cars: Value 2020-2025
  • Table 23 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
  • Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
  • Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
  • Table 26 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
  • Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPERSONAL LUXURY IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Designer apparel and footwear (ready-to-wear)
  • Luxury eyewear
  • Luxury jewellery
  • Luxury leather goods
  • Luxury wearables electronics
  • Luxury timepieces
  • Luxury writing instruments and stationery
  • Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Rising interest in ethical practices and eco-friendly processes to drive preferences within personal luxury
  • Luxury brands to prioritise exclusivity, sustainability, and diverse representation
  • Retailers must adapt to evolving consumer preferences and technology
CATEGORY DATA
  • Table 28 Sales of Personal Luxury by Category: Value 2020-2025
  • Table 29 Sales of Personal Luxury by Category: % Value Growth 2020-2025
  • Table 30 NBO Company Shares of Personal Luxury: % Value 2020-2024
  • Table 31 LBN Brand Shares of Personal Luxury: % Value 2021-2024
  • Table 32 Distribution of Personal Luxury by Format: % Value 2020-2025
  • Table 33 Forecast Sales of Personal Luxury by Category: Value 2025-2030
  • Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2025-2030
  • COUNTRY REPORTS DISCLAIMER