Luxury Goods in Switzerland - Research and Markets

In 2022, the majority of luxury goods in Switzerland will continue to perform well in both current retail value and retail volume terms, albeit lower than in 2021, due to high growth seen that year following the outbreak of COVID-19. In 2022, figures are set to be higher than the average seen across the review period.

The Luxury Goods in Switzerland report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Luxury Goods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

LUXURY GOODS IN SWITZERLAND

EXECUTIVE SUMMARY

Luxury goods in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for luxury goods?

MARKET DATA

Table 1 Sales of Luxury Goods by Category: Value 2017-2022
Table 2 Sales of Luxury Goods by Category: % Value Growth 2017-2022
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2017-2022
Table 4 NBO Company Shares of Luxury Goods: % Value 2017-2021
Table 5 LBN Brand Shares of Luxury Goods: % Value 2018-2021
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2022
Table 7 Forecast Sales of Luxury Goods by Category: Value 2022-2027
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

EXPERIENTIAL LUXURY IN SWITZERLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Rising inbound tourism drives current retail value sales in 2022
Despite cancelled events, business travellers return to hotels
Optimistic outlook for luxury hotels as new venues open their doors

PROSPECTS AND OPPORTUNITIES

The return of inbound tourism and business travel boosts growth
New luxury experiences to drive value over the forecast period
Competition from short-term rentals is less of a threat for luxury hotels

CATEGORY DATA

Table 9 Sales of Experiential Luxury by Category: Value 2017-2022
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Experiential Luxury: % Value 2017-2021
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2018-2021
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2022-2027
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2022-2027

FINE WINES/CHAMPAGNE AND SPIRITS IN SWITZERLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

The recovery of on-trade venues dampens retail performance
Luxury whiskies drive retail value growth as fine champagne recovers
Moët Hennessy retains its lead and e-commerce continues to grow

PROSPECTS AND OPPORTUNITIES

Unit prices stabilise, however, the recovery of the on-trade challenges retail sales
Fine wines benefit from having less dependence on out-of-home consumption
Craft varieties drive retail sales of smaller luxury spirits

CATEGORY DATA

Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2017-2021
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2018-2021
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2017-2022
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2022-2027
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2022-2027

PREMIUM AND LUXURY CARS IN SWITZERLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Consumers that postponed purchases during COVID-19 invest in luxury cars
The competitive landscape remains unchanged, with consumers trusting top players
The sustainability trend continues to rise, making its mark on the landscape

PROSPECTS AND OPPORTUNITIES

Growth is set to become moderate, challenged by the second-hand market
Sustainability and electric cars will continue to play a significant role
E-commerce continues to grow as consumers appreciate convenience

CATEGORY DATA

Table 22 Sales of Premium and Luxury Cars: Value 2017-2022
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2017-2022
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2017-2021
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2018-2021
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2022-2027
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2022-2027

PERSONAL LUXURY IN SWITZERLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Consumers purchase formal attire within designer apparel and footwear (ready-to-wear)
A return to out-of-home and socialising aids sale of luxury eyewear
Luxury jewellery retailers invest in in-store experience to drive sales
Tourism levels and counterfeit items remain challenges for luxury leather goods
Luxury wearables manufacturers focus on customisable styles to boost sales
A decline in impulse purchases and investment in experiences challenge luxury timepieces
Lack of tourists limits sales of luxury writing instruments and stationery
The return of events drives growth in super premium beauty and personal care

PROSPECTS AND OPPORTUNITIES

Health, wellness and eco-friendly attributes shape development and drive sales
Store-based retailers offer additional benefits against the competition from e-commerce
Smaller players offer unique, niche offerings as major players retain their leads

CATEGORY DATA

Table 28 Sales of Personal Luxury by Category: Value 2017-2022
Table 29 Sales of Personal Luxury by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Personal Luxury: % Value 2017-2021
Table 31 LBN Brand Shares of Personal Luxury: % Value 2018-2021
Table 32 Distribution of Personal Luxury by Format: % Value 2017-2022
Table 33 Forecast Sales of Personal Luxury by Category: Value 2022-2027
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2022-2027