+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Luxury Goods in Switzerland

  • PDF Icon

    Report

  • 40 Pages
  • November 2022
  • Region: Switzerland
  • Euromonitor International
  • ID: 2509890
In 2022, the majority of luxury goods in Switzerland will continue to perform well in both current retail value and retail volume terms, albeit lower than in 2021, due to high growth seen that year following the outbreak of COVID-19. In 2022, figures are set to be higher than the average seen across the review period.

The Luxury Goods in Switzerland report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LUXURY GOODS IN SWITZERLAND
EXECUTIVE SUMMARY
  • Luxury goods in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?
MARKET DATA
  • Table 1 Sales of Luxury Goods by Category: Value 2017-2022
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2017-2022
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2017-2022
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2017-2021
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2018-2021
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2022
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2022-2027
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EXPERIENTIAL LUXURY IN SWITZERLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Rising inbound tourism drives current retail value sales in 2022
  • Despite cancelled events, business travellers return to hotels
  • Optimistic outlook for luxury hotels as new venues open their doors
PROSPECTS AND OPPORTUNITIES
  • The return of inbound tourism and business travel boosts growth
  • New luxury experiences to drive value over the forecast period
  • Competition from short-term rentals is less of a threat for luxury hotels
CATEGORY DATA
  • Table 9 Sales of Experiential Luxury by Category: Value 2017-2022
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2017-2022
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2017-2021
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2018-2021
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2022-2027
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2022-2027
FINE WINES/CHAMPAGNE AND SPIRITS IN SWITZERLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • The recovery of on-trade venues dampens retail performance
  • Luxury whiskies drive retail value growth as fine champagne recovers
  • Moët Hennessy retains its lead and e-commerce continues to grow
PROSPECTS AND OPPORTUNITIES
  • Unit prices stabilise, however, the recovery of the on-trade challenges retail sales
  • Fine wines benefit from having less dependence on out-of-home consumption
  • Craft varieties drive retail sales of smaller luxury spirits
CATEGORY DATA
  • Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
  • Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2017-2021
  • Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2018-2021
  • Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2017-2022
  • Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2022-2027
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2022-2027
PREMIUM AND LUXURY CARS IN SWITZERLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers that postponed purchases during COVID-19 invest in luxury cars
  • The competitive landscape remains unchanged, with consumers trusting top players
  • The sustainability trend continues to rise, making its mark on the landscape
PROSPECTS AND OPPORTUNITIES
  • Growth is set to become moderate, challenged by the second-hand market
  • Sustainability and electric cars will continue to play a significant role
  • E-commerce continues to grow as consumers appreciate convenience
CATEGORY DATA
  • Table 22 Sales of Premium and Luxury Cars: Value 2017-2022
  • Table 23 Sales of Premium and Luxury Cars: % Value Growth 2017-2022
  • Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2017-2021
  • Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2018-2021
  • Table 26 Forecast Sales of Premium and Luxury Cars: Value 2022-2027
  • Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2022-2027
PERSONAL LUXURY IN SWITZERLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers purchase formal attire within designer apparel and footwear (ready-to-wear)
  • A return to out-of-home and socialising aids sale of luxury eyewear
  • Luxury jewellery retailers invest in in-store experience to drive sales
  • Tourism levels and counterfeit items remain challenges for luxury leather goods
  • Luxury wearables manufacturers focus on customisable styles to boost sales
  • A decline in impulse purchases and investment in experiences challenge luxury timepieces
  • Lack of tourists limits sales of luxury writing instruments and stationery
  • The return of events drives growth in super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Health, wellness and eco-friendly attributes shape development and drive sales
  • Store-based retailers offer additional benefits against the competition from e-commerce
  • Smaller players offer unique, niche offerings as major players retain their leads
CATEGORY DATA
  • Table 28 Sales of Personal Luxury by Category: Value 2017-2022
  • Table 29 Sales of Personal Luxury by Category: % Value Growth 2017-2022
  • Table 30 NBO Company Shares of Personal Luxury: % Value 2017-2021
  • Table 31 LBN Brand Shares of Personal Luxury: % Value 2018-2021
  • Table 32 Distribution of Personal Luxury by Format: % Value 2017-2022
  • Table 33 Forecast Sales of Personal Luxury by Category: Value 2022-2027
  • Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2022-2027